Kia Soul Kia Soul 2012 Toyota RAV4 Toyota RAV4 2020

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Kia Soul vs. Toyota RAV4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Soul vs. Toyota RAV4 Invoice Comparison

Lowest Total Price: $23,880

Kia Soul !   
Difference: $7,101

Calculate Payments

  Down Payment Interest Rate Term
Model Year201220202020
ModelSoulRAV4RAV4
Trim!XLELimited
Body4dr Hatch4dr SUV4dr SUV
Base Price $19,600 $27,245 $34,480
Premium Package 2,500    
Rear spoiler 295    
Cargo net 50 49 49
Universal garage door opener 350 349  
Cargo mat 85    
Illuminated door sill trim plates 250    
Floor mats   224 224
Entune Audio with Navigation   525  
Power Extra Value Package   1,215  
Door sill trim plates   199 199
Premium Package 2,195    
Rear spoiler 240    
Cargo net 40 35 35
Universal garage door opener 280 274  
Cargo mat 70    
Illuminated door sill trim plates 200    
Floor mats   139 139
Entune Audio with Navigation   500  
Power Extra Value Package   1,154  
Door sill trim plates   179 179
Options (change) 3,530 2,561 472
Options (change) 3,025 2,281 353
Destination 750 1,175 1,175
Total Price $23,880 $30,981 $36,127

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Soul dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Soul vs. Toyota RAV4

Lowest Adjusted Price: Kia Soul !
Lowest Adjusted Invoice: Toyota RAV4 Limited
TrueDelta Adjusted Price Difference: $4,426
TrueDelta Adjusted Invoice Difference: $21,155
Model Year201220202020
ModelSoulRAV4RAV4
Trim!XLELimited
Body4dr Hatch4dr SUV4dr SUV
Engine164hp I4203hp I4203hp I4
TransmissionT6T8T8
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)23/28 MPG26/35 MPG26/35 MPG
Audio (watts, speakers)350, 8?, 6?, 6
Tire (rear if not all the same)235/45-18225/65-17235/55-19
Total Price$23,880$30,981$36,127
Adjustments for Features0-2,675-4,925
Feature-Adjusted Total Price$23,880$28,306$31,202
Cost Above Minimum$0$0$2,896

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Features Comparison: Kia Soul vs. Toyota RAV4

Model Year201220202020
ModelSoulRAV4RAV4
Trim!XLELimited
Body4dr Hatch4dr SUV4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100  
8-speed manually-shiftable automatic $1300$1300
FWD$0$0$0
Accessories 
Adaptive cruise control $600$600
Cruise control$150  
Power liftgate $350$350
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0  
Automatic braking, high-speed or partial $200$200
Automatic braking, low-speed $200$200
Blind spot warning system $200$200
Cross-traffic warning, rear $100$100
Forward collision warning $200$200
Knee airbag, driver $75$75
Lane departure prevention, steering-based $200$200
Lane departure warning $200$200
Obstacle detection, front  $150
Obstacle detection, rear  $250
Pedestrian detection $50$50
Radar- or camera-based collision preparation system $0$0
Rollover sensor $50$50
Seat cushion airbag, passenger $75$75
Temporary spare tire $150$150
Trailer sway control $25$25
Cargo Management 
Cargo cover $75$75
Overhead sunglass holder $25$25
Roof rails $250$250
Climate Control 
Dual-zone climate control $125$125
Interior air filter $0$0
Exterior 
Bodyside cladding (gray/black) $250$250
Bodyside moldings$75  
Wheel-lip moldings $75$75
Infotainment 
App support $0$0
DVD-compatible player $0$0
HD radio $50$50
Siri Eyes Free support $0$0
SMS text-to-speech reader $25$25
Traffic + travel information $25$25
Traffic information$25  
Instruments, Lights, and Mirrors 
Auto-dimming headlights $200$200
LED headlights, single projector or low beam only  $750
Speaker lights$100  
Seats and Interior Trim 
Center armrest(s), second row $50$50
Door sill trim plates $100$100
Heated front seats$200 $200
Illuminated door sill trim plates$200  
Leather seating surfaces$900  
Manual height adjuster, driver seat$50$50 
Manual recliner, second row seats $75$75
Memory system, driver seat  $200
Metal pedals$75  
Power fore-aft adjuster, driver seat  $100
Power height adjuster, driver seat  $100
Power lumbar adjuster, driver seat  $100
Power recliner, driver seat  $100
Power tilt adjuster, driver seat  $100
Synthetic leather seating surfaces  $0
Suspension, Wheels, and Tires 
Alloy wheels$350$350 
Chrome-coated alloy wheels  $600
Electronic systems calibration selector $200$200
Total Value of Features$3,225$5,900$8,150
Value of Feature Adjustments$0$2,675$4,925
Value of Feature Adjustments0-298-208

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Specifications Comparison: Kia Soul vs. Toyota RAV4

Model Year20122020
ModelSoulRAV4
Body4dr Hatch4dr SUV
Wheelbase100.4 in105.9 in
Length162.2 in180.9 in
Width70.3 in73.0 in
Height63.4 in67.0 in
Curb Weight2,778 lb.3,370 lb.
Fuel Capacity12.7 gal.14.5 gal.
Row 1 Headroom40.2 in39.5 in
Row 1 Shoulder Room55.2 in57.8 in
Row 1 Hip Room53.3 in54.3 in
Row 1 Legroom42.1 in41.0 in
Row 2 Headroom39.6 in39.5 in
Row 2 Shoulder Room55.1 in56.4 in
Row 2 Hip Room52.7 in47.7 in
Row 2 Legroom39.0 in37.8 in
Cargo Volume,
Minimum
23.7 ft337.6 ft3
Cargo Volume,
Maximum
53.4 ft30.0 ft3

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Option Package Details
Kia Soul !

Premium Package
FeatureValueRequested?
Navigation system600Yes
Leather seating surfaces900No
Automatic climate control, front200Yes
Heated front seats200Yes
Proximity key250Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Total Requested137560%
Total Not Requested90040%

Option Package Details
Toyota RAV4 XLE

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Total Requested250100%
Total Not Requested00%
Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%
Entune Audio with Navigation
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
App support0No
Siri Eyes Free support0No
Satellite radio200Yes
HD radio50No
Traffic + travel information25No
Total Requested87592%
Total Not Requested758%
Power Extra Value Package
FeatureValueRequested?
Power liftgate350No
Proximity key250Yes
Blind spot warning system200No
Cross-traffic warning, rear100No
Roof rails250No
Siri Eyes Free support0No
Navigation app50Yes
Satellite radio200Yes
HD radio50No
Traffic + travel information25No
Total Requested50034%
Total Not Requested97566%

Option Package Details
Toyota RAV4 Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%

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