Kia Soul Kia Soul 2014 Toyota RAV4 Toyota RAV4 2020

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Kia Soul vs. Toyota RAV4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Soul vs. Toyota RAV4 Invoice Comparison

Lowest Total Price: $25,480

Kia Soul !   
Difference: $6,880

Calculate Payments

  Down Payment Interest Rate Term
Model Year2014201420202020
ModelSoulSoulRAV4RAV4
Trim+!XLELimited
Body4dr Hatch4dr Hatch4dr SUV4dr SUV
Base Price $18,400 $20,500 $27,245 $34,480
UVO e-Services Package 500      
Audio Package 1,400      
Universal garage door opener 350 350 349  
Primo Package 3,000      
Rear spoiler 395 395    
Cargo net 50 50 49 49
Floor mats 115 115 224 224
Remote start 425 425 499 499
Illuminated door sill trim plates 250 250    
Sun & Sound Package   2,600    
Entune Audio with Navigation     525  
Power Extra Value Package     1,215  
Power driver seat     880  
Door sill trim plates     199 199
UVO e-Services Package 465      
Audio Package 1,292      
Universal garage door opener 291 291 274  
Primo Package 2,740      
Rear spoiler 327 327    
Cargo net 42 42 35 35
Floor mats 93 93 139 139
Remote start 353 353 310 310
Illuminated door sill trim plates 208 208    
Sun & Sound Package   2,378    
Entune Audio with Navigation     500  
Power Extra Value Package     1,154  
Power driver seat     783  
Door sill trim plates     179 179
Options (change) 6,485 4,185 3,940 971
Options (change) 5,811 3,692 3,374 663
Destination 795 795 1,175 1,175
Total Price $25,680 $25,480 $32,360 $36,626

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Kia Soul vs. Toyota RAV4

Lowest Adjusted Price: Kia Soul +
Lowest Adjusted Invoice: Toyota RAV4 Limited
TrueDelta Adjusted Price Difference: $5,215
TrueDelta Adjusted Invoice Difference: $20,805
Model Year2014201420202020
ModelSoulSoulRAV4RAV4
Trim+!XLELimited
Body4dr Hatch4dr Hatch4dr SUV4dr SUV
Engine164hp I4164hp I4203hp I4203hp I4
TransmissionT6T6T8T8
DrivetrainFWDFWDFWDFWD
EPA Fuel Economy (city/highway)23/31 MPG23/31 MPG26/35 MPG26/35 MPG
Audio (watts, speakers)350, 10350, 10?, 6?, 6
Tire (rear if not all the same)215/55-17235/45-18225/65-17235/55-19
Total Price$25,680$25,480$32,360$36,626
Adjustments for Features-1,8500-3,315-5,015
Feature-Adjusted Total Price$23,830$25,480$29,045$31,611
Cost Above Minimum$0$1,650$0$2,566

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Features Comparison: Kia Soul vs. Toyota RAV4

Model Year2014201420202020
ModelSoulSoulRAV4RAV4
Trim+!XLELimited
Body4dr Hatch4dr Hatch4dr SUV4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100  
8-speed manually-shiftable automatic  $1300$1300
FWD$0$0$0$0
Accessories 
Adaptive cruise control  $600$600
Cruise control$150$150  
Heated steering wheel$100   
Power liftgate  $350$350
Proximity key$250 $250$250
Brakes, Airbags, and Other Safety 
911 assist$25$25  
Automatic braking, high-speed or partial  $200$200
Automatic braking, low-speed  $200$200
Blind spot warning system  $200$200
Cross-traffic warning, rear  $100$100
Forward collision warning  $200$200
Knee airbag, driver  $75$75
Lane departure prevention, steering-based  $200$200
Lane departure warning  $200$200
Obstacle detection, front   $150
Obstacle detection, rear   $250
Pedestrian detection  $50$50
Radar- or camera-based collision preparation system  $0$0
Seat cushion airbag, passenger  $75$75
Temporary spare tire  $150$150
Trailer sway control  $25$25
Vehicle health reports$0$0  
Cargo Management 
Air-conditioned storage compartment $50  
Cargo mat  $40$40
Roof rails  $250$250
Climate Control 
Dual-zone climate control  $125$125
Interior air filter  $0$0
Ionizing air filtration$50$50  
Exterior 
Bodyside cladding (gray/black)  $250$250
Panoramic sunroof$1200$1200  
Sunroof  $900$900
Wheel-lip moldings  $75$75
Infotainment 
DVD-compatible player  $0$0
Siri Eyes Free support  $0$0
Traffic + travel information  $25$25
Traffic information$25$25  
Voice control for external devices$0$0  
Instruments, Lights, and Mirrors 
Auto-dimming headlights  $200$200
LED headlights, single projector or low beam only   $750
Power-folding mirrors $50  
Speaker lights$100$100  
Seats and Interior Trim 
Cooled or ventilated front seats$300   
Door sill trim plates  $100$100
Heated front seats$200 $200$200
Heated second row seats$200   
Illuminated door sill trim plates$200$200  
Leather seating surfaces$900   
Manual recliner, second row seats  $75$75
Memory system, driver seat   $200
Power lumbar adjuster, driver seat$100$100 $100
Synthetic leather seating surfaces   $0
Upholstered instrument cluster hood$50$50  
Suspension, Wheels, and Tires 
Alloy wheels$350$350$350 
Chrome-coated alloy wheels   $600
Total Value of Features$5,300$3,450$6,765$8,465
Value of Feature Adjustments$1,850$0$3,315$5,015
Value of Feature Adjustments-1,7380-466-252

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Specifications Comparison: Kia Soul vs. Toyota RAV4

Model Year20142020
ModelSoulRAV4
Body4dr Hatch4dr SUV
Wheelbase101.2 in105.9 in
Length163.0 in180.9 in
Width70.9 in73.0 in
Height63.0 in67.0 in
Curb Weight2,879 lb.3,370 lb.
Fuel Capacity14.2 gal.14.5 gal.
Row 1 Headroom39.6 in39.5 in
Row 1 Shoulder Room55.5 in57.8 in
Row 1 Hip Room53.2 in54.3 in
Row 1 Legroom40.9 in41.0 in
Row 2 Headroom39.5 in39.5 in
Row 2 Shoulder Room54.7 in56.4 in
Row 2 Hip Room49.3 in47.7 in
Row 2 Legroom39.1 in37.8 in
Cargo Volume,
Minimum
24.2 ft337.6 ft3
Cargo Volume,
Maximum
61.3 ft30.0 ft3

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Option Package Details
Kia Soul +

UVO e-Services Package
FeatureValueRequested?
Automatic headlights100Yes
Voice control for external devices0No
SMS text-to-speech reader25Yes
Vehicle health reports0No
911 assist25No
Bluetooth audio streaming25Yes
App support0Yes
Rearview camera200Yes
Total Requested35093%
Total Not Requested257%
Audio Package
FeatureValueRequested?
Navigation system600Yes
Automatic climate control, front200Yes
Leather-wrapped steering wheel150Yes
Voice control for nav and audio100Yes
Special interior trim0No
Traffic information25Yes
HD radio50Yes
Upholstered instrument cluster hood50No
Ionizing air filtration50No
Speaker lights100No
Infinity, 350W, 10 speakers (with subwoofer)350No
Total Requested112567%
Total Not Requested55033%
Primo Package
FeatureValueRequested?
Fog lights125Yes
Panoramic sunroof1200No
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power lumbar adjuster, driver seat100Yes
Power fore-aft adjuster, driver seat100Yes
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Heated steering wheel100No
Proximity key250Yes
Engine immobilizer (optional)0No
Leather seating surfaces900No
Total Requested102528%
Total Not Requested270072%

Option Package Details
Kia Soul !

Sun & Sound Package
FeatureValueRequested?
Panoramic sunroof1200No
Automatic climate control, front200Yes
Voice control for nav and audio100Yes
Traffic information25Yes
HD radio50Yes
Ionizing air filtration50No
Speaker lights100No
Navigation system600Yes
Infinity, 350W, 10 speakers (with subwoofer)350No
Total Requested97536%
Total Not Requested170064%

Option Package Details
Toyota RAV4 XLE

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Total Requested250100%
Total Not Requested00%
Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Entune Audio with Navigation
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
App support0Yes
Siri Eyes Free support0No
Satellite radio200Yes
HD radio50Yes
Traffic + travel information25No
Total Requested92597%
Total Not Requested253%
Power Extra Value Package
FeatureValueRequested?
Power liftgate350No
Proximity key250Yes
Blind spot warning system200No
Cross-traffic warning, rear100No
Roof rails250No
Siri Eyes Free support0No
Navigation app50Yes
Satellite radio200Yes
HD radio50Yes
Traffic + travel information25No
Total Requested55037%
Total Not Requested92563%
Power driver seat
FeatureValueRequested?
Heated front seats200Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Total Requested550100%
Total Not Requested00%

Option Package Details
Toyota RAV4 Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

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