Kia Soul Kia Soul 2014 Toyota RAV4 Toyota RAV4 2010

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Kia Soul vs. Toyota RAV4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Soul vs. Toyota RAV4 Invoice Comparison

Lowest Total Price: $24,890

Kia Soul +   
Difference: $3,160

Lowest Total Invoice: $23,475

Kia Soul +   
Difference: $2,665

Calculate Payments

  Down Payment Interest Rate Term
Model Year201420142010
ModelSoulSoulRAV4
Trim+!Limited
Body4dr Hatch4dr Hatch4dr SUV
Base Price $18,400 $20,500 $24,665
Base Invoice $17,523 $19,521 $23,061
UVO e-Services Package 500    
Universal garage door opener 350    
Primo Package 3,000    
Audio Package 1,400    
Rear spoiler 395 395  
Cargo net 50 50  
Sun & Sound Package   2,600  
The Whole Shabang Package   2,500  
Rear bumper protector, clear tape   75  
Rearview camera     475
Limited Extra Value Package     870
Navigation system     1,240
UVO e-Services Package 465    
Universal garage door opener 291    
Primo Package 2,740    
Audio Package 1,292    
Rear spoiler 327 327  
Cargo net 42 42  
Sun & Sound Package   2,378  
The Whole Shabang Package   2,325  
Rear bumper protector, clear tape   62  
Rearview camera     380
Limited Extra Value Package     819
Navigation system     1,080
Options (change) 5,695 5,620 2,585
Options (change) 5,157 5,134 2,279
Destination 795 795 800
Total Price $24,890 $26,915 $28,050
Total Invoice $23,475 $25,450 $26,140

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Soul dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Soul vs. Toyota RAV4

Lowest Adjusted Price and Invoice: Kia Soul +
TrueDelta Adjusted Price Difference: $4,145
TrueDelta Adjusted Invoice Difference: $3,594
Model Year201420142010
ModelSoulSoulRAV4
Trim+!Limited
Body4dr Hatch4dr Hatch4dr SUV
Engine164hp I4164hp I4179hp I4
TransmissionT6T6A4
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)350, 10350, 10?, 6
Tire (rear if not all the same)215/55-17235/45-18225/65-17
Total Price$24,890$26,915$28,050
Adjustments for Features-985-1,5100
Feature-Adjusted Total Price$23,905$25,405$28,050
Cost Above Minimum$0$1,500$0
Total Invoice$23,475$25,450$26,140
Adjustments for Features-929-1,4280
Feature-Adjusted Total Invoice$22,546$24,022$26,140
Cost Above Minimum$0$1,476$0

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Features Comparison: Kia Soul vs. Toyota RAV4

Model Year201420142010
ModelSoulSoulRAV4
Trim+!Limited
Body4dr Hatch4dr Hatch4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100 
4-speed automatic  $800
FWD$0$0$0
Accessories 
AC power outlet  $100
Heated steering wheel$100$100 
Universal garage door opener$100  
Brakes, Airbags, and Other Safety 
911 assist$25$25 
Full-size spare tire  $225
Vehicle health reports$0$0 
Cargo Management 
Air-conditioned storage compartment $50 
Roof rack  $300
Climate Control 
Dual-zone climate control  $125
Interior air filter  $0
Ionizing air filtration$50$50 
Exterior 
External spare tire shell  $100
Externally-mounted spare  $0
Panoramic sunroof$1200$1200 
Rear bumper protector  $40
Rear bumper protector, clear tape $25 
Sunroof  $900
Wheel-lip moldings  $75
Infotainment 
App support$0$0 
Bluetooth audio streaming$25$25 
HD radio$50$50 
SMS text-to-speech reader$25$25 
USB port$25$25 
Voice control for external devices$0$0 
Voice control for nav and audio$100$100 
Instruments, Lights, and Mirrors 
Compass$0  
Power-folding mirrors $50 
Speaker lights$100$100 
Trip computer$150$150 
Xenon HID headlights $500 
Seats and Interior Trim 
Cooled or ventilated front seats$300$300 
Heated second row seats$200$200 
Manual fore-aft adjuster, second row seats  $75
Manual recliner, second row seats  $75
Upholstered instrument cluster hood$50$50 
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200$200 
Total Value of Features$3,800$4,325$2,815
Value of Feature Adjustments$985$1,510$0
Value of Feature Adjustments-929-1,4280

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Specifications Comparison: Kia Soul vs. Toyota RAV4

Model Year20142010
ModelSoulRAV4
Body4dr Hatch4dr SUV
Wheelbase101.2 in104.7 in
Length163.0 in181.1 in
Width70.9 in71.5 in
Height63.0 in66.3 in
Curb Weight2,715 lb.3,361 lb.
Fuel Capacity14.2 gal.15.9 gal.
Row 1 Headroom39.6 in40.8 in
Row 1 Shoulder Room55.5 in57.1 in
Row 1 Hip Room53.2 in53.8 in
Row 1 Legroom40.9 in41.8 in
Row 2 Headroom39.5 in39.7 in
Row 2 Shoulder Room54.7 in55.3 in
Row 2 Hip Room49.3 in52.4 in
Row 2 Legroom39.1 in38.3 in
Row 3 Headroom0.0 in37.2 in
Row 3 Shoulder Room0.0 in52.6 in
Row 3 Hip Room0.0 in43.3 in
Row 3 Legroom0.0 in30.0 in
Cargo Volume,
Minimum
24.2 ft312.3 ft3
Cargo Volume,
Behind R2
24.237.2 ft3
Cargo Volume,
Maximum
61.3 ft373.0 ft3

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Option Package Details
Kia Soul +

UVO e-Services Package
FeatureValueRequested?
Automatic headlights100Yes
Rearview camera200Yes
Voice control for external devices0No
SMS text-to-speech reader25No
Vehicle health reports0No
911 assist25No
Bluetooth audio streaming25No
App support0No
Total Requested30080%
Total Not Requested7520%
Primo Package
FeatureValueRequested?
Fog lights125Yes
Panoramic sunroof1200No
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power lumbar adjuster, driver seat100Yes
Leather seating surfaces900Yes
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Heated steering wheel100No
Proximity key250Yes
Engine immobilizer (optional)0No
Total Requested192552%
Total Not Requested180048%
Audio Package
FeatureValueRequested?
Navigation system600Yes
Automatic climate control, front200Yes
Leather-wrapped steering wheel150Yes
Voice control for nav and audio100No
Special interior trim0No
Traffic information25Yes
HD radio50No
Upholstered instrument cluster hood50No
Ionizing air filtration50No
Speaker lights100No
Infinity, 350W, 10 speakers (with subwoofer)350No
Total Requested97558%
Total Not Requested70042%

Option Package Details
Kia Soul !

Sun & Sound Package
FeatureValueRequested?
Panoramic sunroof1200No
Navigation system600Yes
Automatic climate control, front200Yes
Voice control for nav and audio100No
Traffic information25Yes
HD radio50No
Ionizing air filtration50No
Speaker lights100No
Infinity, 350W, 10 speakers (with subwoofer)350No
Total Requested82531%
Total Not Requested185069%
The Whole Shabang Package
FeatureValueRequested?
Xenon HID headlights500No
Upgraded instruments0No
Leather seating surfaces900Yes
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Heated steering wheel100No
Proximity key250Yes
Engine immobilizer (optional)0No
Total Requested135055%
Total Not Requested110045%

Option Package Details
Toyota RAV4 Limited

Rearview camera
FeatureValueRequested?
Rearview camera200Yes
Auto-dimming rearview mirror150Yes
Total Requested350100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Traffic information25Yes
Total Requested625100%
Total Not Requested00%
Limited Extra Value Package
FeatureValueRequested?
Heated front seats200Yes
Sunroof900Yes
Bluetooth cell phone link100Yes
AC power outlet100No
Daytime running lights (optional)0No
JBL, 9 speakers (with subwoofer)350No
Leather seating surfaces900Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power lumbar adjuster, driver seat100Yes
Total Requested255085%
Total Not Requested45015%

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