The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $32,145 Kia Optima EX | |||||
Difference: $15,512 | |||||
Lowest Total Invoice: $29,903 Kia Optima EX | |||||
Difference: $12,954 | |||||
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Model Year | 2011 | 2018 | 2018 | 2018 | 2018 |
Model | RX | Optima | Optima | Optima | Optima |
Trim | 350 | EX | Hybrid EX | Plug-in Hybrid EX | SX |
Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $39,075 | $25,600 | $30,990 | $35,210 | $30,500 |
Base Invoice | $35,363 | $23,902 | $28,752 | $32,743 | $28,380 |
Premium Package | 2,400 | 2,300 | |||
Heated front seats | 640 | ||||
Adaptive cruise control | 1,500 | ||||
Navigation Package | 2,465 | ||||
Unbranded 12 speakers | 110 | ||||
Obstacle detection, rear | 500 | ||||
Cargo mat | 92 | 95 | 95 | ||
Universal garage door opener | 350 | 350 | 350 | 350 | |
Convenience Plus Package | 3,000 | ||||
Technology Package | 5,000 | 5,250 | 3,000 | ||
Premium Package | 2,028 | 2,088 | |||
Heated front seats | 550 | ||||
Adaptive cruise control | 1,290 | ||||
Navigation Package | 2,172 | ||||
Unbranded 12 speakers | 94 | ||||
Obstacle detection, rear | 430 | ||||
Cargo mat | 55 | 78 | 78 | ||
Universal garage door opener | 291 | 291 | 291 | 291 | |
Convenience Plus Package | 2,727 | ||||
Technology Package | 4,618 | 4,831 | 2,727 | ||
Options (change) | 7,707 | 5,650 | 5,445 | 5,695 | 3,350 |
Options (change) | 6,619 | 5,106 | 4,987 | 5,200 | 3,018 |
Destination | 875 | 895 | 895 | 895 | 895 |
Gas Tax | 0 | 0 | 0 | -4,919 | 0 |
Total Price | $47,657 | $32,145 | $37,330 | $36,881 | $34,745 |
Total Invoice | $42,857 | $29,903 | $34,634 | $33,919 | $32,293 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | |||||
TrueDelta Adjusted Price Difference: $14,042 | |||||
TrueDelta Adjusted Invoice Difference: $11,632 | |||||
Model Year | 2011 | 2018 | 2018 | 2018 | 2018 |
Model | RX | Optima | Optima | Optima | Optima |
Trim | 350 | EX | Hybrid EX | Plug-in Hybrid EX | SX |
Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 275hp V6 | 185hp I4 | 154hp I4 H | 154hp I4 PiH | 245hp I4 |
Transmission | T6 | T6 | T6 | T6 | T6 |
Drivetrain | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 12 | 630, 10 | 630, 10 | 630, 10 | 630, 10 |
Tire (rear if not all the same) | 235/60-18 | 215/55-17 | 215/55-17 | 215/55-17 | 235/45-18 |
Total Price | $47,657 | $32,145 | $37,330 | $36,881 | $34,745 |
Adjustments for Features | -1,470 | 0 | -1,650 | -1,350 | -1,875 |
Feature-Adjusted Total Price | $46,187 | $32,145 | $35,680 | $35,531 | $32,870 |
Cost Above Minimum | $0 | $0 | $3,535 | $3,386 | $725 |
Total Invoice | $42,857 | $29,903 | $34,634 | $33,919 | $32,293 |
Adjustments for Features | -1,322 | 0 | -1,531 | -1,242 | -1,743 |
Feature-Adjusted Total Invoice | $41,535 | $29,903 | $33,103 | $32,677 | $30,550 |
Cost Above Minimum | $0 | $0 | $3,200 | $2,774 | $647 |
Model Year | 2011 | 2018 | 2018 | 2018 | 2018 |
Model | RX | Optima | Optima | Optima | Optima |
Trim | 350 | EX | Hybrid EX | Plug-in Hybrid EX | SX |
Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 |
FWD | $0 | $0 | $0 | $0 | $0 |
Accessories | |||||
Adaptive cruise control | $600 | ||||
Adaptive cruise control, all-speed | $850 | $850 | $850 | $850 | |
Heated steering wheel | $100 | $100 | |||
Power liftgate | $350 | ||||
Proximity trunk or liftgate opener | $125 | $125 | $125 | $125 | |
Remote window/roof operation | $15 | ||||
Sunshades, second row | $125 | $125 | |||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | |
Tilt/telescoping steering wheel, power | $350 | ||||
Brakes, Airbags, and Other Safety | |||||
911 assist | $25 | $25 | $25 | $25 | |
Automatic braking, low-speed | $200 | $200 | $200 | $200 | |
Blind spot warning system | $200 | $200 | $200 | $200 | |
Cross-traffic warning, rear | $100 | $100 | $100 | $100 | |
Knee airbag, passenger | $75 | ||||
Lane departure warning | $200 | $200 | $200 | $200 | |
Obstacle detection, front | $150 | ||||
Radar- or camera-based collision preparation system | $0 | ||||
Rear side airbags | $300 | ||||
Temporary spare tire | $150 | $150 | |||
Vehicle health reports | $0 | $0 | $0 | $0 | |
Cargo Management | |||||
Cargo cover | $75 | ||||
Roof rails | $250 | ||||
Climate Control | |||||
Rear wiper | $175 | ||||
Water-repellent front-door glass | $15 | ||||
Engine / Motor | |||||
10 kWh battery pack | $0 | ||||
3.3 kW onboard charger | $0 | ||||
Automatic start / stop | $150 | $150 | |||
Exterior | |||||
Active grille shutters | $0 | $0 | |||
Black exterior trim (optional) | $0 | ||||
Body kit | $0 | $0 | |||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | ||
Deep-tinted rear windows | $275 | ||||
Painted brake calipers (optional) | $0 | ||||
Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | |
Rear bumper protector | $40 | ||||
Rear spoiler | $200 | $200 | |||
Sunroof | $900 | ||||
Infotainment | |||||
Android Auto support | $100 | $100 | $100 | $100 | |
App support | $0 | $0 | $0 | $0 | |
Apple CarPlay support | $100 | $100 | $100 | $100 | |
CD changer, in-dash | $325 | ||||
HD radio | $50 | $50 | $50 | $50 | |
MP3-compatible player | $50 | ||||
SMS text-to-speech reader | $25 | $25 | $25 | $25 | |
Surround sound | $250 | $250 | $250 | $250 | |
Telematics service, such as OnStar | $200 | ||||
Voice control for external devices | $0 | $0 | $0 | $0 | |
Instruments, Lights, and Mirrors | |||||
Approach detection | $25 | $25 | $25 | $25 | |
Auto-dimming driver-side mirror | $75 | ||||
Auto-dimming headlights | $200 | $200 | $200 | ||
Auto-dimming passenger-side mirror | $75 | ||||
Detailed driving style feedback | $100 | $100 | |||
Fog lights | $125 | $125 | $125 | ||
Large energy flow and fuel economy display | $25 | $25 | |||
LED headlights | $1000 | $1000 | $1000 | ||
Mirror tilt-down in reverse | $25 | ||||
Power-folding mirrors | $50 | $50 | |||
Steering-linked headlights | $150 | $150 | $150 | ||
Seats and Interior Trim | |||||
Door sill trim plates | $100 | ||||
Folding second row seats | $300 | $300 | $300 | $300 | |
Heated second row seats | $200 | $200 | |||
Leather door panel trim | $250 | ||||
Manual fore-aft adjuster, second row seats | $75 | ||||
Manual recliner, second row seats | $75 | ||||
Metal pedals | $75 | ||||
Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | |
Power lumbar adjuster, driver seat | $100 | ||||
Wood trim | $300 | ||||
Suspension, Wheels, and Tires | |||||
Alloy wheels | $350 | $350 | $350 | $350 | |
Electronic systems calibration selector | $200 | $200 | |||
Machined alloy wheels | $350 | ||||
Performance steering system (optional) | $0 | ||||
Sport suspension (upgrade) | $0 | ||||
Transmission | |||||
Steering-wheel-mounted transmission controls | $100 | ||||
Total Value of Features | $7,470 | $6,000 | $7,650 | $7,350 | $7,875 |
Value of Feature Adjustments | $1,470 | $0 | $1,650 | $1,350 | $1,875 |
Value of Feature Adjustments | -1,322 | 0 | -1,531 | -1,242 | -1,743 |
Model Year | 2011 | 2018 |
Model | RX | Optima |
Body | 4dr SUV | 4dr Sedan |
Wheelbase | 107.9 in | 110.4 in |
Length | 187.8 in | 191.1 in |
Width | 74.2 in | 73.2 in |
Height | 66.3 in | 57.7 in |
Curb Weight | 4,179 lb. | 3,220 lb. |
Fuel Capacity | 19.2 gal. | 18.5 gal. |
Row 1 Headroom | 39.1 in | 39.8 in |
Row 1 Shoulder Room | 58.0 in | 58.1 in |
Row 1 Hip Room | 55.6 in | 56.0 in |
Row 1 Legroom | 43.1 in | 45.5 in |
Row 2 Headroom | 37.7 in | 37.8 in |
Row 2 Shoulder Room | 57.6 in | 56.4 in |
Row 2 Hip Room | 54.5 in | 56.0 in |
Row 2 Legroom | 36.8 in | 35.6 in |
Cargo Volume, Minimum | 40.0 ft3 | 15.9 ft3 |
Cargo Volume, Maximum | 80.3 ft3 | 15.9 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Sunroof | 900 | Yes |
Memory system, driver seat | 200 | Yes |
Power liftgate | 350 | No |
Auto-dimming driver-side mirror | 75 | No |
Auto-dimming passenger-side mirror | 75 | No |
Upholstered door panels, leather | 250 | No |
USB port | 25 | Yes |
Total Requested | 2025 | 73% |
Total Not Requested | 750 | 27% |
Navigation Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Rearview camera | 200 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Total Requested | 925 | 100% |
Total Not Requested | 0 | 0% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Compass | 0 | Yes |
Total Requested | 250 | 100% |
Total Not Requested | 0 | 0% |
Premium Package | ||
Feature | Value | Requested? |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | Yes |
Rear reading lights | 0 | No |
Total Requested | 1050 | 47% |
Total Not Requested | 1200 | 53% |
Convenience Plus Package | ||
Feature | Value | Requested? |
Fog lights | 125 | Yes |
Sport front fascia (optional) | 0 | No |
Lane departure warning | 200 | No |
Adaptive cruise control, all-speed | 700 | No |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Surround sound | 250 | No |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | No |
Navigation system | 600 | Yes |
Total Requested | 1250 | 42% |
Total Not Requested | 1750 | 58% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Compass | 0 | Yes |
Total Requested | 250 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | No |
Steering-linked headlights | 150 | No |
Sunshades, second row | 125 | No |
Obstacle detection, rear | 250 | Yes |
Auto-dimming headlights | 200 | No |
Blind spot warning system | 200 | No |
LED headlights | 1000 | No |
Cross-traffic warning, rear | 100 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Lane departure warning | 200 | No |
Adaptive cruise control, all-speed | 700 | No |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Total Requested | 1700 | 28% |
Total Not Requested | 4275 | 72% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | Yes |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | No |
Steering-linked headlights | 150 | No |
Sunshades, second row | 125 | No |
Obstacle detection, rear | 250 | Yes |
Auto-dimming headlights | 200 | No |
Blind spot warning system | 200 | No |
LED headlights | 1000 | No |
Cross-traffic warning, rear | 100 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | Yes |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Lane departure warning | 200 | No |
Adaptive cruise control, all-speed | 700 | No |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Total Requested | 1550 | 27% |
Total Not Requested | 4275 | 73% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | Yes |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | No |
Lane departure warning | 200 | No |
Adaptive cruise control, all-speed | 700 | No |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Surround sound | 250 | No |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | No |
Navigation system | 600 | Yes |
Total Requested | 1125 | 37% |
Total Not Requested | 1950 | 63% |