The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $34,745 Kia Optima SX | ||||
Difference: $10,217 | ||||
Lowest Total Invoice: $32,293 Kia Optima SX | ||||
Difference: $7,369 | ||||
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Model Year | 2007 | 2018 | 2018 | 2018 |
Model | RX | Optima | Optima | Optima |
Trim | 350 | Hybrid EX | Plug-in Hybrid EX | SX |
Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $37,400 | $30,990 | $35,210 | $30,500 |
Base Invoice | $33,099 | $28,752 | $32,743 | $28,380 |
Navigation system | 2,650 | |||
Multi-Panel Moonroof Pkg. | 2,840 | |||
Heated front seats | 665 | |||
Cargo mat | 92 | 95 | 95 | |
Adaptive cruise control | 600 | |||
Universal garage door opener | 350 | 350 | 350 | |
Technology Package | 5,000 | 5,250 | 3,000 | |
Navigation system | 2,225 | |||
Multi-Panel Moonroof Pkg. | 2,556 | |||
Heated front seats | 532 | |||
Cargo mat | 55 | 78 | 78 | |
Adaptive cruise control | 480 | |||
Universal garage door opener | 291 | 291 | 291 | |
Technology Package | 4,618 | 4,831 | 2,727 | |
Options (change) | 6,847 | 5,445 | 5,695 | 3,350 |
Options (change) | 5,848 | 4,987 | 5,200 | 3,018 |
Destination | 715 | 895 | 895 | 895 |
Gas Tax | 0 | 0 | -4,919 | 0 |
Total Price | $44,962 | $37,330 | $36,881 | $34,745 |
Total Invoice | $39,662 | $34,634 | $33,919 | $32,293 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | ||||
TrueDelta Adjusted Price Difference: $12,362 | ||||
TrueDelta Adjusted Invoice Difference: $9,363 | ||||
Model Year | 2007 | 2018 | 2018 | 2018 |
Model | RX | Optima | Optima | Optima |
Trim | 350 | Hybrid EX | Plug-in Hybrid EX | SX |
Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 270hp V6 | 154hp I4 H | 154hp I4 PiH | 245hp I4 |
Transmission | A5 | T6 | T6 | T6 |
Drivetrain | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 132, 8 | 630, 10 | 630, 10 | 630, 10 |
Tire (rear if not all the same) | 225/65-17 | 215/55-17 | 215/55-17 | 235/45-18 |
Total Price | $44,962 | $37,330 | $36,881 | $34,745 |
Adjustments for Features | 0 | -2,145 | -1,845 | -2,145 |
Feature-Adjusted Total Price | $44,962 | $35,185 | $35,036 | $32,600 |
Cost Above Minimum | $0 | $2,585 | $2,436 | $0 |
Total Invoice | $39,662 | $34,634 | $33,919 | $32,293 |
Adjustments for Features | 0 | -1,990 | -1,697 | -1,994 |
Feature-Adjusted Total Invoice | $39,662 | $32,644 | $32,222 | $30,299 |
Cost Above Minimum | $0 | $2,345 | $1,923 | $0 |
Model Year | 2007 | 2018 | 2018 | 2018 |
Model | RX | Optima | Optima | Optima |
Trim | 350 | Hybrid EX | Plug-in Hybrid EX | SX |
Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||
5-speed automatic | $900 | |||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | |
FWD | $0 | $0 | $0 | $0 |
Accessories | ||||
Adaptive cruise control | $600 | |||
Adaptive cruise control, all-speed | $850 | $850 | $850 | |
Heated steering wheel | $100 | $100 | ||
Power liftgate | $350 | |||
Proximity key | $250 | $250 | $250 | |
Proximity trunk or liftgate opener | $125 | $125 | $125 | |
Remote window/roof operation | $15 | |||
Sunshades, second row | $125 | $125 | ||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | |
Tilt/telescoping steering wheel, power | $350 | |||
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | $25 | $25 | |
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | |
Automatic braking, high-speed or partial | $200 | $200 | $200 | |
Automatic braking, low-speed | $200 | $200 | $200 | |
Blind spot warning system | $200 | $200 | $200 | |
Cross-traffic warning, rear | $100 | $100 | $100 | |
Forward collision warning | $200 | $200 | $200 | |
Lane departure warning | $200 | $200 | $200 | |
Obstacle detection, rear | $250 | $250 | $250 | |
Vehicle health reports | $0 | $0 | $0 | |
Cargo Management | ||||
Cargo cover | $75 | |||
Climate Control | ||||
Rain-sensing wipers | $175 | |||
Rear wiper | $175 | |||
Variable intermittent wipers | $75 | $75 | $75 | |
Water-repellent front-door glass | $15 | |||
Engine / Motor | ||||
10 kWh battery pack | $0 | |||
3.3 kW onboard charger | $0 | |||
Automatic start / stop | $150 | $150 | ||
Exterior | ||||
Active grille shutters | $0 | $0 | ||
Black exterior trim (optional) | $0 | |||
Body kit | $0 | $0 | ||
Body kit (gray/black) | $0 | |||
Bodyside moldings | $75 | |||
Bright-finished exhaust tip(s) | $25 | $25 | ||
Deep-tinted rear windows | $275 | |||
Painted brake calipers (optional) | $0 | |||
Rear spoiler | $200 | $200 | ||
Infotainment | ||||
Android Auto support | $100 | $100 | $100 | |
App support | $0 | $0 | $0 | |
Apple CarPlay support | $100 | $100 | $100 | |
Aux input | $50 | $50 | $50 | |
Bluetooth audio streaming | $25 | $25 | $25 | |
CD changer, in-dash | $325 | |||
HD radio | $50 | $50 | $50 | |
MP3-compatible player | $50 | |||
Satellite radio | $200 | $200 | $200 | |
SMS text-to-speech reader | $25 | $25 | $25 | |
Surround sound | $250 | $250 | $250 | |
Traffic information | $25 | $25 | $25 | |
Voice control for external devices | $0 | $0 | $0 | |
Instruments, Lights, and Mirrors | ||||
Approach detection | $25 | $25 | $25 | |
Auto-dimming driver-side mirror | $75 | |||
Auto-dimming headlights | $200 | $200 | $200 | |
Auto-dimming passenger-side mirror | $75 | |||
Detailed driving style feedback | $100 | $100 | ||
Fog lights | $125 | $125 | ||
Headlight washers | $50 | |||
Large energy flow and fuel economy display | $25 | $25 | ||
LED headlights | $1000 | $1000 | $1000 | |
Mirror tilt-down in reverse | $25 | |||
Power-folding mirrors | $50 | |||
Turn signals on or near mirrors | $25 | $25 | $25 | |
Xenon HID headlights | $500 | |||
Seats and Interior Trim | ||||
Cooled or ventilated front seats | $300 | $300 | $300 | |
Folding second row seats | $300 | $300 | $300 | |
Heated second row seats | $200 | $200 | ||
Illuminated door sill trim plates | $200 | |||
Leather-wrapped steering wheel | $150 | $150 | $150 | |
Manual fore-aft adjuster, second row seats | $75 | |||
Manual recliner, second row seats | $75 | |||
Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | |
Power lumbar adjuster, driver seat | $100 | |||
Power lumbar adjuster, passenger seat | $100 | $100 | $100 | |
Wood trim | $300 | |||
Wood/leather-wrapped steering wheel | $150 | |||
Suspension, Wheels, and Tires | ||||
Alloy wheels | $350 | $350 | $350 | |
Electronic systems calibration selector | $200 | |||
Machined alloy wheels | $350 | |||
Performance steering system (optional) | $0 | |||
Sport suspension (upgrade) | $0 | |||
Transmission | ||||
Steering-wheel-mounted transmission controls | $100 | |||
Total Value of Features | $6,005 | $8,150 | $7,850 | $8,150 |
Value of Feature Adjustments | $0 | $2,145 | $1,845 | $2,145 |
Value of Feature Adjustments | 0 | -1,990 | -1,697 | -1,994 |
Model Year | 2007 | 2018 |
Model | RX | Optima |
Body | 4dr SUV | 4dr Sedan |
Wheelbase | 106.9 in | 110.4 in |
Length | 186.2 in | 191.1 in |
Width | 72.6 in | 73.2 in |
Height | 66.1 in | 57.7 in |
Curb Weight | 3,871 lb. | 3,220 lb. |
Fuel Capacity | 19.2 gal. | 18.5 gal. |
Row 1 Headroom | 39.4 in | 39.8 in |
Row 1 Shoulder Room | 57.9 in | 58.1 in |
Row 1 Hip Room | 55.6 in | 56.0 in |
Row 1 Legroom | 42.5 in | 45.5 in |
Row 2 Headroom | 38.6 in | 37.8 in |
Row 2 Shoulder Room | 57.1 in | 56.4 in |
Row 2 Hip Room | 55.1 in | 56.0 in |
Row 2 Legroom | 36.4 in | 35.6 in |
Cargo Volume, Minimum | 38.3 ft3 | 15.9 ft3 |
Cargo Volume, Maximum | 84.7 ft3 | 15.9 ft3 |
Multi-Panel Moonroof Pkg. | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Tilt/telescoping steering wheel, power | 200 | No |
Steering-linked headlights | 150 | Yes |
Xenon HID headlights | 500 | Yes |
Memory system, driver seat | 200 | Yes |
Panoramic sunroof | 1200 | Yes |
Mirror tilt-down in reverse | 25 | No |
Illuminated door sill trim plates | 200 | No |
Total Requested | 2950 | 87% |
Total Not Requested | 425 | 13% |
Heated front seats | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Rain-sensing wipers | 100 | No |
Headlight washers | 50 | No |
Total Requested | 200 | 57% |
Total Not Requested | 150 | 43% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Compass | 0 | Yes |
Total Requested | 250 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | No |
Steering-linked headlights | 150 | Yes |
Sunshades, second row | 125 | No |
Obstacle detection, rear | 250 | No |
Auto-dimming headlights | 200 | No |
Blind spot warning system | 200 | No |
LED headlights | 1000 | No |
Cross-traffic warning, rear | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | No |
Auto-dimming rearview mirror | 150 | Yes |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | Yes |
Interior ambient lighting | 150 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Adaptive cruise control, all-speed | 700 | No |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | No |
Forward collision warning | 200 | No |
Lane departure warning | 200 | No |
Total Requested | 1850 | 31% |
Total Not Requested | 4125 | 69% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | Yes |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | No |
Steering-linked headlights | 150 | Yes |
Sunshades, second row | 125 | No |
Obstacle detection, rear | 250 | No |
Auto-dimming headlights | 200 | No |
Blind spot warning system | 200 | No |
LED headlights | 1000 | No |
Cross-traffic warning, rear | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | No |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | Yes |
Interior ambient lighting | 150 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Adaptive cruise control, all-speed | 700 | No |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | No |
Forward collision warning | 200 | No |
Lane departure warning | 200 | No |
Total Requested | 1700 | 29% |
Total Not Requested | 4125 | 71% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | Yes |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | No |
Adaptive cruise control, all-speed | 700 | No |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | No |
Forward collision warning | 200 | No |
Surround sound | 250 | No |
Lane departure warning | 200 | No |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Traffic information | 25 | No |
HD radio | 50 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Total Requested | 700 | 23% |
Total Not Requested | 2375 | 77% |