The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $21,790 Kia Optima EX | |||||||
Difference: $19,214 | |||||||
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Model Year | 2020 | 2020 | 2020 | 2020 | 2020 | 2020 | 2006 |
Model | Highlander | Highlander | Highlander | Highlander | Highlander | Highlander | Optima |
Trim | XLE | Hybrid XLE | Limited | Hybrid Limited | Platinum | Hybrid Platinum | EX |
Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan |
Base Price | $39,600 | $41,000 | $43,650 | $45,050 | $46,850 | $48,250 | $19,100 |
Floor mats | 229 | 229 | 229 | 229 | 229 | 229 | 85 |
Leather Package | 1,000 | ||||||
Rear spoiler | 220 | ||||||
Antilock brakes (ABS) | 795 | ||||||
Floor mats | 139 | 139 | 139 | 139 | 139 | 139 | 65 |
Leather Package | 890 | ||||||
Rear spoiler | 169 | ||||||
Antilock brakes (ABS) | 710 | ||||||
Options (change) | 229 | 229 | 229 | 229 | 229 | 229 | 2,100 |
Options (change) | 139 | 139 | 139 | 139 | 139 | 139 | 1,834 |
Destination | 1,175 | 1,175 | 1,175 | 1,175 | 1,175 | 1,175 | 590 |
Total Price | $41,004 | $42,404 | $45,054 | $46,454 | $48,254 | $49,654 | $21,790 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Toyota Highlander dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price: Kia Optima EX | |||||||
Lowest Adjusted Invoice: Toyota Highlander Platinum | |||||||
TrueDelta Adjusted Price Difference: $9,424 | |||||||
TrueDelta Adjusted Invoice Difference: $19,041 | |||||||
Model Year | 2020 | 2020 | 2020 | 2020 | 2020 | 2020 | 2006 |
Model | Highlander | Highlander | Highlander | Highlander | Highlander | Highlander | Optima |
Trim | XLE | Hybrid XLE | Limited | Hybrid Limited | Platinum | Hybrid Platinum | EX |
Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan |
Engine | 295hp V6 | 186hp I4 H | 295hp V6 | 186hp I4 H | 295hp V6 | 186hp I4 H | 138hp I4 |
Transmission | T8 | CVT | T8 | CVT | T8 | CVT | T4 |
Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 6 | ?, 6 | 825, 12 | 825, 12 | 825, 12 | 825, 12 | 120, 6 |
Tire (rear if not all the same) | 235/65-18 | 235/65-18 | 235/55-20 | 235/55-20 | 235/55-20 | 235/55-20 | 205/60-15 |
Total Price | $41,004 | $42,404 | $45,054 | $46,454 | $48,254 | $49,654 | $21,790 |
Adjustments for Features | -9,790 | -9,365 | -10,615 | -10,265 | -11,990 | -11,640 | 0 |
Feature-Adjusted Total Price | $31,214 | $33,039 | $34,439 | $36,189 | $36,264 | $38,014 | $21,790 |
Cost Above Minimum | $0 | $1,825 | $3,225 | $4,975 | $5,050 | $6,800 | $0 |
Model Year | 2020 | 2020 | 2020 | 2020 | 2020 | 2020 | 2006 |
Model | Highlander | Highlander | Highlander | Highlander | Highlander | Highlander | Optima |
Trim | XLE | Hybrid XLE | Limited | Hybrid Limited | Platinum | Hybrid Platinum | EX |
Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan |
Transmission and Drivetrain | |||||||
8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | ||||
CVT | $1000 | $1000 | $1000 | ||||
4-speed manually-shiftable automatic | $900 | ||||||
FWD | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
Accessories | |||||||
AC power outlet | $100 | $100 | $100 | $100 | $100 | $100 | |
Adaptive cruise control | $600 | $600 | $600 | $600 | $600 | $600 | |
Cruise control | $150 | ||||||
Heated steering wheel | $100 | $100 | |||||
Power liftgate | $350 | $350 | $350 | $350 | $350 | $350 | |
Proximity key | $250 | $250 | $250 | $250 | $250 | $250 | |
Sunshades, second row | $125 | $125 | $125 | $125 | $125 | $125 | |
Tilt steering wheel, manual | $150 | ||||||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | $250 | $250 | |
Brakes, Airbags, and Other Safety | |||||||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | $0 | $0 | |
Around view cameras | $500 | $500 | |||||
Automatic braking, high-speed or partial | $200 | $200 | $200 | $200 | $200 | $200 | |
Automatic braking, low-speed | $200 | $200 | $200 | $200 | $200 | $200 | |
Blind spot warning system | $200 | $200 | $200 | $200 | $200 | $200 | |
Brake assist | $50 | $50 | $50 | $50 | $50 | $50 | |
Cross-traffic warning, rear | $100 | $100 | $100 | $100 | $100 | $100 | |
Forward collision warning | $200 | $200 | $200 | $200 | $200 | $200 | |
Knee airbag, driver | $75 | $75 | $75 | $75 | $75 | $75 | |
Lane departure prevention, steering-based | $200 | $200 | $200 | $200 | $200 | $200 | |
Lane departure warning | $200 | $200 | $200 | $200 | $200 | $200 | |
Obstacle detection, front | $150 | $150 | |||||
Obstacle detection, rear | $250 | $250 | $250 | $250 | |||
Pedestrian detection | $50 | $50 | $50 | $50 | $50 | $50 | |
Perimeter scan | $25 | $25 | |||||
Radar- or camera-based collision preparation system | $0 | $0 | $0 | $0 | $0 | $0 | |
Rearview camera | $200 | $200 | $200 | $200 | |||
Rollover sensor | $50 | $50 | $50 | $50 | $50 | $50 | |
Seat cushion airbag, passenger | $75 | $75 | $75 | $75 | $75 | $75 | |
Side curtain airbags, three rows | $500 | $500 | $500 | $500 | $500 | $500 | |
Stability control | $400 | $400 | $400 | $400 | $400 | $400 | |
Tire-pressure monitor | $75 | $75 | $75 | $75 | $75 | $75 | |
Traction control | $100 | $100 | $100 | $100 | $100 | $100 | |
Cargo Management | |||||||
Cargo cover | $75 | $75 | $75 | $75 | |||
Cargo mat | $40 | $40 | $40 | $40 | $40 | $40 | |
Overhead sunglass holder | $25 | $25 | $25 | $25 | $25 | $25 | |
Roof rails | $250 | $250 | $250 | $250 | $250 | $250 | |
Climate Control | |||||||
Dual-zone climate control | $125 | $125 | $125 | $125 | $125 | $125 | |
Interior air filter | $0 | $0 | $0 | $0 | $0 | $0 | |
Rain-sensing wipers | $175 | $175 | |||||
Rear air vents with automatic controls | $250 | $250 | $250 | $250 | $250 | $250 | |
Rear HVAC unit | $400 | $400 | $400 | $400 | $400 | $400 | |
Rear wiper | $175 | $175 | $175 | $175 | $175 | $175 | |
Variable intermittent wipers | $75 | $75 | $75 | $75 | $75 | ||
Wiper de-icer | $25 | $25 | $25 | $25 | $25 | $25 | |
Engine / Motor | |||||||
Automatic start / stop | $150 | $150 | $150 | $150 | $150 | $150 | |
Exterior | |||||||
Bodyside cladding | $350 | $350 | $350 | $350 | $350 | $350 | |
Bodyside moldings | $75 | ||||||
Deep-tinted rear windows | $275 | $275 | $275 | $275 | $275 | $275 | |
Panoramic sunroof | $1200 | $1200 | |||||
Sunroof | $900 | $900 | $900 | $900 | $900 | ||
Wheel-lip moldings | $75 | $75 | $75 | $75 | $75 | $75 | |
Infotainment | |||||||
App support | $0 | $0 | $0 | $0 | $0 | $0 | |
Audio controls on steering wheel | $125 | $125 | $125 | $125 | $125 | $125 | |
Aux input | $50 | $50 | $50 | $50 | $50 | $50 | |
Bluetooth audio streaming | $25 | $25 | $25 | $25 | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | $100 | $100 | $100 | $100 | |
Cassette player | $50 | ||||||
DVD-compatible player | $0 | $0 | $0 | $0 | $0 | $0 | |
HD radio | $50 | $50 | $50 | $50 | $50 | $50 | |
Intercom | $25 | $25 | $25 | $25 | $25 | $25 | |
MP3-compatible player | $50 | $50 | $50 | $50 | $50 | $50 | |
Navigation system | $600 | $600 | $600 | $600 | $600 | $600 | |
Satellite radio | $200 | $200 | $200 | $200 | $200 | $200 | |
Siri Eyes Free support | $0 | $0 | $0 | $0 | $0 | $0 | |
SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | $25 | |
Telematics service, such as OnStar | $200 | $200 | |||||
Traffic + travel information | $25 | $25 | $25 | $25 | $25 | $25 | |
Voice control for nav and audio | $100 | $100 | $100 | $100 | $100 | $100 | |
Instruments, Lights, and Mirrors | |||||||
Auto-dimming headlights | $200 | $200 | $200 | $200 | $200 | $200 | |
Conversation mirror | $25 | $25 | $25 | $25 | $25 | $25 | |
Large energy flow and fuel economy display | $25 | $25 | $25 | ||||
Outside temperature display | $50 | $50 | $50 | $50 | $50 | $50 | |
Tachometer | $75 | $75 | $75 | $75 | |||
Trip computer | $150 | $150 | $150 | $150 | $150 | $150 | |
Turn signals on or near mirrors | $25 | $25 | $25 | $25 | $25 | $25 | |
Seats and Interior Trim | |||||||
Cooled or ventilated front seats | $300 | $300 | $300 | $300 | |||
Foldaway tray table, second row | $75 | $75 | $75 | $75 | $75 | ||
Folding third row seats | $600 | $600 | $600 | $600 | $600 | $600 | |
Heated front seats | $200 | $200 | $200 | $200 | $200 | $200 | |
Heated second row seats | $200 | $200 | |||||
Manual fore-aft adjuster, second row seats | $75 | $75 | $75 | $75 | $75 | $75 | |
Manual lumbar adjuster, driver seat | $50 | ||||||
Manual recliner, second row seats | $75 | $75 | $75 | $75 | $75 | $75 | |
Manual recliner, third row seats | $125 | $125 | $125 | $125 | $125 | $125 | |
Memory system, driver seat | $200 | $200 | $200 | $200 | |||
Power lumbar adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | $100 | |
Power thigh support length adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | $100 | |
Suspension, Wheels, and Tires | |||||||
Alloy wheels | $350 | $350 | $350 | ||||
Polished alloy wheels | $350 | $350 | $350 | $350 | |||
Total Value of Features | $12,565 | $12,140 | $13,390 | $13,040 | $14,765 | $14,415 | $2,775 |
Value of Feature Adjustments | $9,790 | $9,365 | $10,615 | $10,265 | $11,990 | $11,640 | $0 |
Value of Feature Adjustments | -314 | -290 | -310 | -290 | -326 | -308 | 0 |
Model Year | 2020 | 2006 |
Model | Highlander | Optima |
Body | 4dr SUV | 4dr Sedan |
Wheelbase | 112.2 in | 106.3 in |
Length | 194.9 in | 185.8 in |
Width | 76.0 in | 71.5 in |
Height | 68.1 in | 55.5 in |
Curb Weight | 4,146 lb. | 3,282 lb. |
Fuel Capacity | 17.9 gal. | 17.2 gal. |
Row 1 Headroom | 41.2 in | 39.0 in |
Row 1 Shoulder Room | 59.0 in | 56.9 in |
Row 1 Hip Room | 57.2 in | 55.8 in |
Row 1 Legroom | 42.0 in | 43.3 in |
Row 2 Headroom | 39.4 in | 37.6 in |
Row 2 Shoulder Room | 58.7 in | 55.7 in |
Row 2 Hip Room | 57.0 in | 54.4 in |
Row 2 Legroom | 41.0 in | 36.2 in |
Row 3 Headroom | 36.1 in | 0.0 in |
Row 3 Shoulder Room | 55.0 in | 0.0 in |
Row 3 Hip Room | 45.6 in | 0.0 in |
Row 3 Legroom | 27.7 in | 0.0 in |
Cargo Volume, Minimum | 16.0 ft3 | 13.6 ft3 |
Cargo Volume, Behind R2 | 48.4 ft3 | 13.6 ft3 |
Cargo Volume, Maximum | 84.3 ft3 | 13.6 ft3 |
Leather Package | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Total Requested | 1100 | 100% |
Total Not Requested | 0 | 0% |