| 1 | 0 | 3 | 4 | 3 | 4 |
Toyota Highlander vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Toyota Highlander vs. Kia Optima Invoice Comparison
Lowest Total Price: $26,090 Kia Optima EX | ||||
| Difference: $14,914 | ||||
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| Model Year | 2020 | 2020 | 2020 | 2010 |
| Model | Highlander | Highlander | Highlander | Optima |
| Trim | XLE | Limited | Platinum | EX |
| Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan |
| Base Price | $39,600 | $43,650 | $46,850 | $20,995 |
| Floor mats | 229 | 229 | 229 | |
| Premium Package | 2,200 | |||
| Navigation system | 1,200 | |||
| 2.7L V6 | 1,000 | |||
| Floor mats | 139 | 139 | 139 | |
| Premium Package | 1,960 | |||
| Navigation system | 1,075 | |||
| 2.7L V6 | 940 | |||
| Options (change) | 229 | 229 | 229 | 4,400 |
| Options (change) | 139 | 139 | 139 | 3,975 |
| Destination | 1,175 | 1,175 | 1,175 | 695 |
| Total Price | $41,004 | $45,054 | $48,254 | $26,090 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Toyota Highlander dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Toyota Highlander vs. Kia Optima
| Lowest Adjusted Price: Kia Optima EX | ||||
| Lowest Adjusted Invoice: Toyota Highlander Platinum | ||||
| TrueDelta Adjusted Price Difference: $7,899 | ||||
| TrueDelta Adjusted Invoice Difference: $23,241 | ||||
| Model Year | 2020 | 2020 | 2020 | 2010 |
| Model | Highlander | Highlander | Highlander | Optima |
| Trim | XLE | Limited | Platinum | EX |
| Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan |
| Engine | 295hp V6 | 295hp V6 | 295hp V6 | 194hp V6 |
| Transmission | T8 | T8 | T8 | T5 |
| Drivetrain | FWD | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | 21/29 MPG | 21/29 MPG | 21/29 MPG | 20/28 MPG |
| Audio (watts, speakers) | ?, 6 | 825, 12 | 825, 12 | 360, 7 |
| Tire (rear if not all the same) | 235/65-18 | 235/55-20 | 235/55-20 | 215/50-17 |
| Total Price | $41,004 | $45,054 | $48,254 | $26,090 |
| Adjustments for Features | -7,015 | -8,340 | -9,715 | 0 |
| Feature-Adjusted Total Price | $33,989 | $36,714 | $38,539 | $26,090 |
| Cost Above Minimum | $0 | $2,725 | $4,550 | $0 |
Features Comparison: Toyota Highlander vs. Kia Optima
| Model Year | 2020 | 2020 | 2020 | 2010 |
| Model | Highlander | Highlander | Highlander | Optima |
| Trim | XLE | Limited | Platinum | EX |
| Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan |
| Transmission and Drivetrain | ||||
| 8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | |
| 5-speed manually-shiftable automatic | $1000 | |||
| FWD | $0 | $0 | $0 | $0 |
| Accessories | ||||
| AC power outlet | $100 | $100 | $100 | |
| Adaptive cruise control | $600 | $600 | $600 | |
| Cruise control | $150 | |||
| Heated steering wheel | $100 | |||
| Power liftgate | $350 | $350 | $350 | |
| Power-adjustable pedals | $125 | |||
| Proximity key | $250 | $250 | $250 | |
| Sunshade, rear | $125 | |||
| Sunshades, second row | $125 | $125 | $125 | |
| Brakes, Airbags, and Other Safety | ||||
| Around view cameras | $500 | |||
| Automatic braking, high-speed or partial | $200 | $200 | $200 | |
| Automatic braking, low-speed | $200 | $200 | $200 | |
| Blind spot warning system | $200 | $200 | $200 | |
| Cross-traffic warning, rear | $100 | $100 | $100 | |
| Forward collision warning | $200 | $200 | $200 | |
| Knee airbag, driver | $75 | $75 | $75 | |
| Lane departure prevention, steering-based | $200 | $200 | $200 | |
| Lane departure warning | $200 | $200 | $200 | |
| Obstacle detection, front | $150 | |||
| Obstacle detection, rear | $250 | $250 | ||
| Pedestrian detection | $50 | $50 | $50 | |
| Perimeter scan | $25 | |||
| Radar- or camera-based collision preparation system | $0 | $0 | $0 | |
| Rearview camera | $200 | $200 | ||
| Rollover sensor | $50 | $50 | $50 | |
| Seat cushion airbag, passenger | $75 | $75 | $75 | |
| Side curtain airbags | $350 | |||
| Side curtain airbags, three rows | $500 | $500 | $500 | |
| Cargo Management | ||||
| Cargo cover | $75 | $75 | ||
| Cargo mat | $40 | $40 | $40 | |
| Liftglass or two-piece tailgate | $150 | $150 | $150 | |
| Roof rails | $250 | $250 | $250 | |
| Climate Control | ||||
| Dual-zone climate control | $125 | $125 | $125 | |
| Rain-sensing wipers | $175 | |||
| Rear air vents with automatic controls | $250 | $250 | $250 | |
| Rear HVAC unit | $400 | $400 | $400 | |
| Rear wiper | $175 | $175 | $175 | |
| Variable intermittent wipers | $75 | $75 | $75 | |
| Wiper de-icer | $25 | $25 | $25 | |
| Engine / Motor | ||||
| Automatic start / stop | $150 | $150 | $150 | |
| Exterior | ||||
| Bodyside cladding | $350 | $350 | $350 | |
| Bodyside moldings | $75 | |||
| Bright-finished exhaust tip(s) | $25 | |||
| Deep-tinted rear windows | $275 | $275 | $275 | |
| Panoramic sunroof | $1200 | |||
| Rear spoiler | $200 | $200 | $200 | |
| Sunroof | $900 | $900 | $900 | |
| Wheel-lip moldings | $75 | $75 | $75 | |
| Infotainment | ||||
| App support | $0 | $0 | $0 | |
| Bluetooth audio streaming | $25 | $25 | $25 | |
| Bluetooth cell phone link | $100 | $100 | $100 | |
| DVD-compatible player | $0 | $0 | $0 | |
| HD radio | $50 | $50 | $50 | |
| Intercom | $25 | $25 | $25 | |
| Siri Eyes Free support | $0 | $0 | $0 | |
| SMS text-to-speech reader | $25 | $25 | $25 | |
| Telematics service, such as OnStar | $200 | |||
| Traffic + travel information | $25 | $25 | $25 | |
| Voice control for nav and audio | $100 | $100 | $100 | |
| Instruments, Lights, and Mirrors | ||||
| Auto-dimming headlights | $200 | $200 | $200 | |
| Compass | $0 | |||
| Conversation mirror | $25 | $25 | $25 | |
| Interior ambient lighting | $150 | $150 | $150 | |
| Seats and Interior Trim | ||||
| Cooled or ventilated front seats | $300 | $300 | ||
| Door sill trim plates | $100 | $100 | $100 | |
| Foldaway tray table, second row | $75 | $75 | $75 | |
| Folding third row seats | $600 | $600 | $600 | |
| Heated second row seats | $200 | |||
| Manual fore-aft adjuster, second row seats | $75 | $75 | $75 | |
| Manual lumbar adjuster, driver seat | $50 | |||
| Manual recliner, second row seats | $75 | $75 | $75 | |
| Manual recliner, third row seats | $125 | $125 | $125 | |
| Memory system, driver seat | $200 | $200 | ||
| Power lumbar adjuster, driver seat | $100 | $100 | $100 | |
| Power thigh support length adjuster, driver seat | $100 | $100 | $100 | |
| Suspension, Wheels, and Tires | ||||
| Alloy wheels | $350 | $350 | ||
| Chrome-clad alloy wheels | $600 | $600 | ||
| Total Value of Features | $10,490 | $11,815 | $13,190 | $3,475 |
| Value of Feature Adjustments | $7,015 | $8,340 | $9,715 | $0 |
| Value of Feature Adjustments | -225 | -243 | -265 | 0 |
Specifications Comparison: Toyota Highlander vs. Kia Optima
| Model Year | 2020 | 2010 |
| Model | Highlander | Optima |
| Body | 4dr SUV | 4dr Sedan |
| Wheelbase | 112.2 in | 107.1 in |
| Length | 194.9 in | 189.0 in |
| Width | 76.0 in | 71.1 in |
| Height | 68.1 in | 58.3 in |
| Curb Weight | 4,145 lb. | 3,294 lb. |
| Fuel Capacity | 17.9 gal. | 16.4 gal. |
| Row 1 Headroom | 41.2 in | 39.8 in |
| Row 1 Shoulder Room | 59.0 in | 57.1 in |
| Row 1 Hip Room | 57.2 in | 54.5 in |
| Row 1 Legroom | 42.0 in | 43.7 in |
| Row 2 Headroom | 39.4 in | 38.0 in |
| Row 2 Shoulder Room | 58.7 in | 56.3 in |
| Row 2 Hip Room | 57.0 in | 54.7 in |
| Row 2 Legroom | 41.0 in | 37.8 in |
| Row 3 Headroom | 36.1 in | 0.0 in |
| Row 3 Shoulder Room | 55.0 in | 0.0 in |
| Row 3 Hip Room | 45.6 in | 0.0 in |
| Row 3 Legroom | 27.7 in | 0.0 in |
| Cargo Volume, Minimum | 16.0 ft3 | 15.0 ft3 |
| Cargo Volume, Behind R2 | 48.4 ft3 | 15.0 ft3 |
| Cargo Volume, Maximum | 84.3 ft3 | 15.0 ft3 |
Option Package Details
Kia Optima EX
| Premium Package | ||
| Feature | Value | Requested? |
| 215/50VR17 tires | 400 | No |
| Power-adjustable pedals | 125 | No |
| Heated front seats | 200 | Yes |
| Sunroof | 900 | Yes |
| CD changer, in-dash | 200 | No |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Sunshade, rear | 125 | No |
| Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
| Total Requested | 1300 | 52% |
| Total Not Requested | 1200 | 48% |
| 2.7L V6 DOHC-4v 194 hp@6000 184 lb-ft@4500 | ||
| Feature | Value | Requested? |
| 2.7L V6 DOHC-4v 194 hp@6000 184 lb-ft@4500 | 1000 | Yes |
| Bright-finished exhaust tip(s) | 25 | No |
| Total Requested | 1000 | 98% |
| Total Not Requested | 25 | 2% |
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