| 1 | 0 | 3 | 4 | 3 | 4 |
Toyota RAV4 vs. Ford Taurus Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Toyota RAV4 vs. Ford Taurus Invoice Comparison
Lowest Total Price: $33,120 Toyota RAV4 Limited | ||||||
| Difference: $12,175 | ||||||
Lowest Total Invoice: $30,700 Toyota RAV4 Limited | ||||||
| Difference: $10,669 | ||||||
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| Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2012 |
| Model | RAV4 | RAV4 | RAV4 | RAV4 | RAV4 | Taurus |
| Trim | SE | Hybrid SE | Limited | Hybrid Limited | Platinum | SHO |
| Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan |
| Base Price | $28,790 | $32,185 | $30,905 | $34,030 | $34,750 | $38,155 |
| Base Invoice | $26,919 | $30,255 | $28,897 | $31,988 | $32,491 | $35,025 |
| Advanced Technology Package | 2,460 | 2,785 | ||||
| Power Extra Value Package | 1,010 | |||||
| All-weather floor mats | 249 | 249 | 249 | 249 | 249 | 75 |
| Remote start | 499 | 499 | 499 | 499 | 499 | 425 |
| Cargo net | 49 | 49 | 49 | 49 | 49 | |
| Floor mats | 224 | 224 | ||||
| Door sill trim plates | 199 | 199 | ||||
| Adaptive cruise control | 1,195 | |||||
| Package 402A | 3,100 | |||||
| Navigation system | 1,550 | |||||
| Advanced Technology Package | 2,189 | 2,479 | ||||
| Power Extra Value Package | 959 | |||||
| All-weather floor mats | 145 | 145 | 145 | 145 | 145 | 65 |
| Remote start | 310 | 310 | 310 | 310 | 310 | 398 |
| Cargo net | 35 | 35 | 35 | 35 | 35 | |
| Floor mats | 139 | 139 | ||||
| Door sill trim plates | 179 | 179 | ||||
| Adaptive cruise control | 1,040 | |||||
| Package 402A | 2,697 | |||||
| Navigation system | 1,349 | |||||
| Options (change) | 4,267 | 3,582 | 1,220 | 1,220 | 797 | 6,345 |
| Options (change) | 3,638 | 2,969 | 808 | 808 | 490 | 5,549 |
| Destination | 995 | 995 | 995 | 995 | 995 | 795 |
| Total Price | $34,052 | $36,762 | $33,120 | $36,245 | $36,542 | $45,295 |
| Total Invoice | $31,552 | $34,219 | $30,700 | $33,791 | $33,976 | $41,369 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Toyota RAV4 dealer quotes or Ford Taurus dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Toyota RAV4 vs. Ford Taurus
| Lowest Adjusted Price and Invoice: Toyota RAV4 Limited | ||||||
| TrueDelta Adjusted Price Difference: $11,160 | ||||||
| TrueDelta Adjusted Invoice Difference: $9,742 | ||||||
| Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2012 |
| Model | RAV4 | RAV4 | RAV4 | RAV4 | RAV4 | Taurus |
| Trim | SE | Hybrid SE | Limited | Hybrid Limited | Platinum | SHO |
| Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan |
| Engine | 176hp I4 | 150hp I4 H | 176hp I4 | 150hp I4 H | 176hp I4 | 365hp V6 |
| Transmission | T6 | CVT | T6 | CVT | T6 | T6 |
| Drivetrain | FWD | AWD | FWD | AWD | FWD | AWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 576, 11 | 576, 11 | ?, 6 | ?, 6 | 576, 11 | 390, 12 |
| Tire (rear if not all the same) | 235/55-18 | 235/55-18 | 235/55-18 | 235/55-18 | 235/55-18 | 255/45-19 |
| Total Price | $34,052 | $36,762 | $33,120 | $36,245 | $36,542 | $45,295 |
| Adjustments for Features | -160 | -1,260 | 0 | -1,550 | -735 | -1,015 |
| Feature-Adjusted Total Price | $33,892 | $35,502 | $33,120 | $34,695 | $35,807 | $44,280 |
| Cost Above Minimum | $772 | $2,382 | $0 | $1,575 | $2,687 | $0 |
| Total Invoice | $31,552 | $34,219 | $30,700 | $33,791 | $33,976 | $41,369 |
| Adjustments for Features | -148 | -1,173 | 0 | -1,445 | -683 | -927 |
| Feature-Adjusted Total Invoice | $31,404 | $33,046 | $30,700 | $32,346 | $33,293 | $40,442 |
| Cost Above Minimum | $704 | $2,346 | $0 | $1,646 | $2,593 | $0 |
Features Comparison: Toyota RAV4 vs. Ford Taurus
| Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2012 |
| Model | RAV4 | RAV4 | RAV4 | RAV4 | RAV4 | Taurus |
| Trim | SE | Hybrid SE | Limited | Hybrid Limited | Platinum | SHO |
| Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan |
| Transmission and Drivetrain | ||||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | ||
| CVT | $1000 | $1000 | ||||
| FWD | $0 | $0 | $0 | |||
| AWD | $1700 | $1700 | $1700 | |||
| Accessories | ||||||
| Hands-free trunk or liftgate | $100 | |||||
| Heated steering wheel | $100 | |||||
| Keyless entry keypad | $50 | |||||
| Power liftgate | $350 | $350 | $350 | $350 | ||
| Power-adjustable pedals | $125 | |||||
| Sunshade, rear, power | $225 | |||||
| Brakes, Airbags, and Other Safety | ||||||
| 911 assist | $25 | |||||
| Around view cameras | $500 | $500 | $500 | |||
| Automatic braking, high-speed or partial | $200 | $200 | $200 | $200 | $200 | |
| Automatic braking, low-speed | $200 | $200 | $200 | $200 | $200 | |
| Knee airbag, driver | $75 | $75 | $75 | $75 | $75 | |
| Lane departure prevention, steering-based | $200 | $200 | $200 | $200 | $200 | |
| Lane departure warning | $200 | $200 | $200 | $200 | $200 | |
| Obstacle detection, front | $150 | $150 | $150 | $150 | $150 | |
| Pedestrian detection | $50 | $50 | $50 | $50 | $50 | |
| Perimeter scan | $25 | $25 | $25 | |||
| Rearview camera | $200 | $200 | $200 | |||
| Safety key | $5 | |||||
| Seat cushion airbag, passenger | $75 | $75 | $75 | $75 | $75 | |
| Trailer sway control | $25 | $25 | $25 | |||
| Vehicle health reports | $0 | |||||
| Cargo Management | ||||||
| Cargo cover | $75 | $75 | $75 | $75 | $75 | |
| Cargo mat | $40 | $40 | ||||
| Cargo tray | $40 | $40 | $40 | $40 | $40 | |
| Roof rails | $250 | $250 | $250 | $250 | $250 | |
| Climate Control | ||||||
| Rain-sensing wipers | $175 | |||||
| Rear air vents | $100 | |||||
| Rear wiper | $175 | $175 | $175 | $175 | $175 | |
| Variable intermittent wipers | $75 | $75 | $75 | $75 | $75 | |
| Exterior | ||||||
| Bodyside cladding (gray/black) | $250 | $250 | $250 | $250 | $250 | |
| Bright-finished exhaust tip(s) | $25 | |||||
| Deep-tinted rear windows | $275 | $275 | $275 | $275 | $275 | |
| Wheel-lip moldings | $75 | $75 | $75 | $75 | $75 | |
| Infotainment | ||||||
| App support | $0 | $0 | $0 | $0 | $0 | |
| Media drive | $15 | |||||
| Navigation, turn-by-turn | $25 | |||||
| Siri Eyes Free support | $0 | $0 | $0 | $0 | $0 | |
| Surround sound | $250 | $250 | $250 | $250 | ||
| Voice control for external devices | $0 | |||||
| Instruments, Lights, and Mirrors | ||||||
| Auto-dimming driver-side mirror | $75 | |||||
| Fog lights | $125 | $125 | $125 | $125 | $125 | |
| Interior ambient lighting | $150 | |||||
| Large energy flow and fuel economy display | $25 | $25 | ||||
| LED headlights, single projector or low beam only | $750 | $750 | $750 | $750 | $750 | |
| Tachometer | $75 | $75 | $75 | $75 | ||
| Turn signals on or near mirrors | $25 | $25 | $25 | $25 | $25 | |
| Xenon HID headlights | $500 | |||||
| Seats and Interior Trim | ||||||
| Cooled or ventilated front seats | $300 | |||||
| Heated second row seats | $200 | |||||
| Leather seating surfaces | $900 | |||||
| Manual recliner, second row seats | $75 | $75 | $75 | $75 | $75 | |
| Memory system, driver seat | $200 | $200 | $200 | $200 | ||
| Metal pedals | $75 | |||||
| Power lumbar adjuster, passenger seat | $100 | |||||
| Power recliner, passenger seat | $100 | |||||
| Synthetic leather seating surfaces | $0 | $0 | $0 | $0 | $0 | |
| Synthetic suede inserts in leather seating surfaces | $0 | |||||
| Suspension, Wheels, and Tires | ||||||
| Alloy wheels | $350 | $350 | $350 | |||
| Chrome-coated alloy wheels | $600 | $600 | $600 | |||
| Electronic systems calibration selector | $200 | $200 | $200 | $200 | $200 | |
| Sport suspension (upgrade) | $0 | $0 | $0 | |||
| Transmission | ||||||
| Steering-wheel-mounted transmission controls | $100 | $100 | ||||
| Total Value of Features | $6,290 | $7,390 | $6,130 | $7,680 | $6,865 | $7,145 |
| Value of Feature Adjustments | $160 | $1,260 | $0 | $1,550 | $735 | $1,015 |
| Value of Feature Adjustments | -148 | -1,173 | 0 | -1,445 | -683 | -927 |
Specifications Comparison: Toyota RAV4 vs. Ford Taurus
| Model Year | 2018 | 2012 |
| Model | RAV4 | Taurus |
| Body | 4dr SUV | 4dr Sedan |
| Wheelbase | 104.7 in | 112.9 in |
| Length | 183.5 in | 202.9 in |
| Width | 72.6 in | 76.2 in |
| Height | 65.9 in | 60.7 in |
| Curb Weight | 3,456 lb. | 4,016 lb. |
| Fuel Capacity | 15.9 gal. | 20.0 gal. |
| Row 1 Headroom | 39.8 in | 39.0 in |
| Row 1 Shoulder Room | 57.3 in | 57.9 in |
| Row 1 Hip Room | 54.3 in | 56.3 in |
| Row 1 Legroom | 42.6 in | 41.9 in |
| Row 2 Headroom | 38.9 in | 37.8 in |
| Row 2 Shoulder Room | 55.4 in | 56.9 in |
| Row 2 Hip Room | 48.9 in | 55.8 in |
| Row 2 Legroom | 37.2 in | 38.1 in |
| Cargo Volume, Minimum | 38.4 ft3 | 20.1 ft3 |
| Cargo Volume, Maximum | 73.4 ft3 | 20.1 ft3 |
Option Package Details
Toyota RAV4 SE
| Advanced Technology Package | ||
| Feature | Value | Requested? |
| Obstacle detection, front | 150 | No |
| Obstacle detection, rear | 250 | Yes |
| Surround sound | 250 | Yes |
| JBL, 576W, 11 speakers (with subwoofer) | 350 | No |
| Around view cameras | 300 | No |
| Perimeter scan | 25 | No |
| Navigation system | 550 | Yes |
| DVD-compatible player | 0 | Yes |
| Voice control for nav and audio | 75 | Yes |
| App support | 0 | No |
| Total Requested | 1125 | 58% |
| Total Not Requested | 825 | 42% |
| Power Extra Value Package | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Power liftgate | 350 | No |
| Proximity key | 250 | Yes |
| Blind spot warning system | 200 | Yes |
| Cross-traffic warning, rear | 100 | Yes |
| Total Requested | 800 | 70% |
| Total Not Requested | 350 | 30% |
Option Package Details
Toyota RAV4 Hybrid SE
| Advanced Technology Package | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Obstacle detection, front | 150 | No |
| Obstacle detection, rear | 250 | Yes |
| Surround sound | 250 | Yes |
| JBL, 576W, 11 speakers (with subwoofer) | 350 | No |
| Around view cameras | 300 | No |
| Perimeter scan | 25 | No |
| Navigation system | 550 | Yes |
| DVD-compatible player | 0 | Yes |
| Voice control for nav and audio | 75 | Yes |
| App support | 0 | No |
| Total Requested | 1375 | 63% |
| Total Not Requested | 825 | 37% |
Option Package Details
Ford Taurus SHO
| Adaptive cruise control | ||
| Feature | Value | Requested? |
| Adaptive cruise control | 450 | Yes |
| Radar- or camera-based collision preparation system | 0 | Yes |
| Forward collision warning | 200 | Yes |
| Total Requested | 650 | 100% |
| Total Not Requested | 0 | 0% |
| Package 402A | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | No |
| Sunshade, rear, power | 225 | No |
| Heated front seats | 200 | Yes |
| Cooled or ventilated front seats | 300 | No |
| Sunroof | 900 | Yes |
| Surround sound | 250 | Yes |
| Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
| Blind spot warning system | 200 | Yes |
| Rear cross-traffic detection | 100 | Yes |
| Rain-sensing wipers | 25 | No |
| Power-adjustable pedals | 125 | No |
| Auto-dimming headlights | 200 | Yes |
| Total Requested | 1850 | 60% |
| Total Not Requested | 1225 | 40% |
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | Yes |
| Voice control for nav and audio | 75 | Yes |
| HD radio | 50 | Yes |
| Media drive, large | 15 | No |
| Total Requested | 725 | 98% |
| Total Not Requested | 15 | 2% |
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