| 1 | 0 | 3 | 4 | 3 | 4 |
Toyota RAV4 vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Toyota RAV4 vs. Kia Optima Invoice Comparison
Lowest Total Price: $29,229 Toyota RAV4 Limited | ||||||
| Difference: $1,536 | ||||||
Lowest Total Invoice: $27,370 Toyota RAV4 Limited | ||||||
| Difference: $1,588 | ||||||
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| Model Year | 2014 | 2015 | 2015 | 2015 | 2015 | 2015 |
| Model | RAV4 | Optima | Optima | Optima | Optima | Optima |
| Trim | Limited | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
| Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $28,320 | $24,190 | $32,150 | $25,790 | $27,700 | $35,500 |
| Base Invoice | $26,478 | $22,801 | $29,815 | $24,133 | $25,920 | $33,140 |
| Cargo net | 49 | 50 | 50 | 50 | 50 | 50 |
| Premium Package | 3,300 | 3,300 | ||||
| Technology Package | 2,400 | 2,350 | 2,400 | |||
| Premium Tech Package | 4,600 | |||||
| Cargo net | 32 | 42 | 42 | 42 | 42 | 42 |
| Premium Package | 3,060 | 3,060 | ||||
| Technology Package | 2,230 | 2,185 | 2,230 | |||
| Premium Tech Package | 4,270 | |||||
| Options (change) | 49 | 5,750 | 2,400 | 4,650 | 5,750 | 50 |
| Options (change) | 32 | 5,332 | 2,227 | 4,312 | 5,332 | 42 |
| Destination | 860 | 825 | 825 | 825 | 825 | 825 |
| Total Price | $29,229 | $30,765 | $35,375 | $31,265 | $34,275 | $36,375 |
| Total Invoice | $27,370 | $28,958 | $32,867 | $29,270 | $32,077 | $34,007 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Toyota RAV4 dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Toyota RAV4 vs. Kia Optima
| Lowest Adjusted Price and Invoice: Toyota RAV4 Limited | ||||||
| TrueDelta Adjusted Price Difference: $136 | ||||||
| TrueDelta Adjusted Invoice Difference: $270 | ||||||
| Model Year | 2014 | 2015 | 2015 | 2015 | 2015 | 2015 |
| Model | RAV4 | Optima | Optima | Optima | Optima | Optima |
| Trim | Limited | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
| Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 176hp I4 | 192hp I4 | 159hp I4 H | 192hp I4 | 274hp I4 | 274hp I4 |
| Transmission | T6 | T6 | T6 | T6 | T6 | T6 |
| Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | ?, 6 | ?, 8 | 550, 12 | ?, 8 | ?, 8 | ?, 8 |
| Tire (rear if not all the same) | 235/55-18 | 215/55-17 | 215/55-17 | 225/45-18 | 225/45-18 | 225/45-18 |
| Total Price | $29,229 | $30,765 | $35,375 | $31,265 | $34,275 | $36,375 |
| Adjustments for Features | 0 | -1,400 | -2,350 | -1,675 | -2,375 | -3,725 |
| Feature-Adjusted Total Price | $29,229 | $29,365 | $33,025 | $29,590 | $31,900 | $32,650 |
| Cost Above Minimum | $0 | $0 | $3,660 | $225 | $2,535 | $3,285 |
| Total Invoice | $27,370 | $28,958 | $32,867 | $29,270 | $32,077 | $34,007 |
| Adjustments for Features | 0 | -1,318 | -2,183 | -1,568 | -2,223 | -3,483 |
| Feature-Adjusted Total Invoice | $27,370 | $27,640 | $30,684 | $27,702 | $29,854 | $30,524 |
| Cost Above Minimum | $0 | $0 | $3,044 | $62 | $2,214 | $2,884 |
Features Comparison: Toyota RAV4 vs. Kia Optima
| Model Year | 2014 | 2015 | 2015 | 2015 | 2015 | 2015 |
| Model | RAV4 | Optima | Optima | Optima | Optima | Optima |
| Trim | Limited | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
| Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | ||||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | $1100 |
| FWD | $0 | $0 | $0 | $0 | $0 | $0 |
| Accessories | ||||||
| Heated steering wheel | $100 | $100 | $100 | |||
| Power liftgate | $350 | |||||
| Universal garage door opener | $100 | $100 | $100 | $100 | $100 | |
| Brakes, Airbags, and Other Safety | ||||||
| 911 assist | $25 | $25 | $25 | $25 | $25 | |
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | $0 | |
| Blind spot warning system | $200 | $200 | $200 | $200 | $200 | |
| Cross-traffic warning, rear | $100 | $100 | $100 | $100 | $100 | |
| Knee airbag, driver | $75 | |||||
| Obstacle detection, rear | $250 | $250 | $250 | $250 | $250 | |
| Rollover sensor | $50 | |||||
| Seat cushion airbag, passenger | $75 | |||||
| Temporary spare tire | $150 | |||||
| Vehicle health reports | $0 | $0 | $0 | $0 | $0 | |
| Cargo Management | ||||||
| Air-conditioned storage compartment | $50 | $50 | $50 | $50 | $50 | |
| Cargo cover | $75 | |||||
| Overhead sunglass holder | $25 | $25 | $25 | $25 | $25 | |
| Rear seat pass-through | $100 | |||||
| Roof rails | $250 | |||||
| Climate Control | ||||||
| Ionizing air filtration | $50 | $50 | $50 | $50 | $50 | |
| Rear air vents | $100 | $100 | $100 | $100 | $100 | |
| Rear wiper | $175 | |||||
| Engine / Motor | ||||||
| Automatic start / stop | $150 | |||||
| Exterior | ||||||
| Body kit | $0 | $0 | $0 | $0 | ||
| Bodyside cladding (gray/black) | $250 | |||||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | ||
| Deep-tinted rear windows | $275 | |||||
| Laminated front side windows | $200 | $200 | $200 | $200 | $200 | |
| Painted brake calipers (optional) | $0 | |||||
| Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | $1200 | |
| Rear spoiler | $200 | $200 | $200 | |||
| Sunroof | $900 | |||||
| Wheel-lip moldings | $75 | |||||
| Infotainment | ||||||
| DVD-compatible player | $0 | |||||
| Surround sound | $250 | $250 | $250 | $250 | $250 | |
| Traffic + travel information | $25 | |||||
| Traffic information | $25 | $25 | $25 | $25 | $25 | |
| Voice control for external devices | $0 | $0 | $0 | $0 | $0 | |
| Instruments, Lights, and Mirrors | ||||||
| Compass | $0 | $0 | $0 | $0 | $0 | |
| Detailed driving style feedback | $100 | |||||
| Interior ambient lighting | $150 | $150 | $150 | $150 | $150 | |
| Large energy flow and fuel economy display | $25 | |||||
| Power-folding mirrors | $50 | $50 | $50 | $50 | $50 | |
| Speaker lights | $100 | $100 | $100 | $100 | $100 | |
| Xenon HID headlights | $500 | $500 | $500 | |||
| Seats and Interior Trim | ||||||
| Cooled or ventilated front seats | $300 | $300 | $300 | $300 | $300 | |
| Folding second row seats | $300 | $300 | $300 | $300 | $300 | |
| Heated second row seats | $200 | $200 | $200 | $200 | $200 | |
| Illuminated door sill trim plates | $200 | $200 | $200 | $200 | ||
| Leather door panel trim | $250 | |||||
| Leather seating surfaces | $900 | $900 | $900 | $900 | $900 | |
| Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | |
| Manual recliner, second row seats | $75 | |||||
| Metal pedals | $75 | $75 | $75 | |||
| Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | |
| Power recliner, passenger seat | $100 | $100 | $100 | $100 | $100 | |
| Synthetic leather seating surfaces | $0 | |||||
| Wood trim | $300 | |||||
| Wood/leather-wrapped steering wheel | $150 | |||||
| Suspension, Wheels, and Tires | ||||||
| Alloy wheels | $350 | $350 | $350 | $350 | $350 | |
| Chrome-plated alloy wheels | $850 | |||||
| Electronic systems calibration selector | $200 | $200 | $200 | |||
| Sport suspension (upgrade) | $0 | $0 | $0 | |||
| Transmission | ||||||
| Steering-wheel-mounted transmission controls | $100 | $100 | $100 | |||
| Total Value of Features | $5,100 | $6,500 | $7,450 | $6,775 | $7,475 | $8,825 |
| Value of Feature Adjustments | $0 | $1,400 | $2,350 | $1,675 | $2,375 | $3,725 |
| Value of Feature Adjustments | 0 | -1,318 | -2,183 | -1,568 | -2,223 | -3,483 |
Specifications Comparison: Toyota RAV4 vs. Kia Optima
| Model Year | 2014 | 2015 |
| Model | RAV4 | Optima |
| Body | 4dr SUV | 4dr Sedan |
| Wheelbase | 104.7 in | 110.0 in |
| Length | 179.9 in | 190.7 in |
| Width | 72.6 in | 72.1 in |
| Height | 65.4 in | 57.9 in |
| Curb Weight | 3,436 lb. | 3,238 lb. |
| Fuel Capacity | 15.9 gal. | 18.5 gal. |
| Row 1 Headroom | 39.8 in | 40.0 in |
| Row 1 Shoulder Room | 57.3 in | 57.3 in |
| Row 1 Hip Room | 54.2 in | 54.7 in |
| Row 1 Legroom | 42.6 in | 45.5 in |
| Row 2 Headroom | 38.9 in | 37.6 in |
| Row 2 Shoulder Room | 55.4 in | 55.7 in |
| Row 2 Hip Room | 48.8 in | 54.5 in |
| Row 2 Legroom | 37.2 in | 34.7 in |
| Cargo Volume, Minimum | 38.4 ft3 | 15.4 ft3 |
| Cargo Volume, Maximum | 73.4 ft3 | 15.4 ft3 |
Option Package Details
Kia Optima EX
| Premium Package | ||
| Feature | Value | Requested? |
| Heated steering wheel | 100 | No |
| Panoramic sunroof | 1200 | No |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | Yes |
| Rearview camera | 200 | Yes |
| Surround sound | 250 | No |
| Power-folding mirrors | 50 | No |
| HD radio | 50 | Yes |
| Infinity, 8 speakers (with subwoofer) | 350 | No |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | Yes |
| Vehicle health reports | 0 | No |
| 911 assist | 25 | No |
| Bluetooth audio streaming | 25 | Yes |
| App support | 0 | Yes |
| Total Requested | 700 | 21% |
| Total Not Requested | 2675 | 79% |
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Obstacle detection, rear | 250 | No |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Total Requested | 725 | 57% |
| Total Not Requested | 550 | 43% |
Option Package Details
Kia Optima Hybrid EX
| Technology Package | ||
| Feature | Value | Requested? |
| Obstacle detection, rear | 250 | No |
| Panoramic sunroof | 1200 | No |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 1750 | 100% |
Option Package Details
Kia Optima SX
| Premium Tech Package | ||
| Feature | Value | Requested? |
| Panoramic sunroof | 1200 | No |
| Navigation system | 600 | Yes |
| Obstacle detection, rear | 250 | No |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | Yes |
| Rearview camera | 200 | Yes |
| Surround sound | 250 | No |
| Power-folding mirrors | 50 | No |
| HD radio | 50 | Yes |
| Infinity, 8 speakers (with subwoofer) | 350 | No |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | Yes |
| Vehicle health reports | 0 | No |
| 911 assist | 25 | No |
| Bluetooth audio streaming | 25 | Yes |
| App support | 0 | Yes |
| Total Requested | 1425 | 31% |
| Total Not Requested | 3125 | 69% |
Option Package Details
Kia Optima SX Turbo
| Premium Package | ||
| Feature | Value | Requested? |
| Panoramic sunroof | 1200 | No |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | Yes |
| Rearview camera | 200 | Yes |
| Surround sound | 250 | No |
| Power-folding mirrors | 50 | No |
| HD radio | 50 | Yes |
| Infinity, 8 speakers (with subwoofer) | 350 | No |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | Yes |
| Vehicle health reports | 0 | No |
| 911 assist | 25 | No |
| Bluetooth audio streaming | 25 | Yes |
| App support | 0 | Yes |
| Total Requested | 700 | 21% |
| Total Not Requested | 2575 | 79% |
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Obstacle detection, rear | 250 | No |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Total Requested | 725 | 57% |
| Total Not Requested | 550 | 43% |
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