Toyota RAV4 Toyota RAV4 2019 Toyota Prius Toyota Prius 2010

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Toyota RAV4 vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota RAV4 vs. Toyota Prius Invoice Comparison

Lowest Total Price: $34,010

Toyota Prius V   
Difference: $2,619

Calculate Payments

  Down Payment Interest Rate Term
Model Year201920192010
ModelRAV4RAV4Prius
TrimHybrid XSEHybrid LimitedV
Body4dr SUV4dr SUV4dr Hatch
Base Price $33,850 $35,850 $28,070
Entune Premium JBL Audio with Integrated Navigation 1,310    
Universal garage door opener 349    
Advanced Technology Package     5,180
Entune Premium JBL Audio with Integrated Navigation 1,165    
Universal garage door opener 274    
Advanced Technology Package     4,377
Options (change) 1,659 0 5,180
Options (change) 1,439 0 4,377
Destination 1,120 1,120 760
Total Price $36,629 $36,970 $34,010

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota RAV4 dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota RAV4 vs. Toyota Prius

Lowest Adjusted Price and Invoice: Toyota RAV4 Hybrid Limited
TrueDelta Adjusted Price Difference: $1,750
TrueDelta Adjusted Invoice Difference: $30,289
Model Year201920192010
ModelRAV4RAV4Prius
TrimHybrid XSEHybrid LimitedV
Body4dr SUV4dr SUV4dr Hatch
Engine176hp I4 H176hp I4 H98hp I4 H
TransmissionCVT-6CVT-6CVT
DrivetrainAWDAWDFWD
EPA Fuel Economy (city/highway)41/37 MPG41/37 MPG51/48 MPG
Audio (watts, speakers)576, 11?, 6?, 8
Tire (rear if not all the same)225/60-18225/60-18215/45-17
Total Price$36,629$36,970$34,010
Adjustments for Features-3,910-4,7100
Feature-Adjusted Total Price$32,719$32,260$34,010
Cost Above Minimum$459$0$0

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Features Comparison: Toyota RAV4 vs. Toyota Prius

Model Year201920192010
ModelRAV4RAV4Prius
TrimHybrid XSEHybrid LimitedV
Body4dr SUV4dr SUV4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable CVT$1100$1100 
CVT  $1000
AWD$1700$1700 
FWD  $0
Accessories 
Power liftgate $350 
Semi-automated parking system  $500
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats  $0
Automatic braking, high-speed or partial$200$200 
Automatic braking, low-speed$200$200 
Blind spot warning system$200$200 
Cross-traffic warning, rear$100$100 
Forward collision warning$200$200 
Lane departure prevention  $150
Lane departure prevention, steering-based$200$200 
Obstacle detection, front $150 
Obstacle detection, rear $250 
Pedestrian detection$50$50 
Rollover sensor$50$50 
Seat cushion airbag, passenger$75$75 
Trailer sway control $25 
Cargo Management 
Roof rails$250$250 
Climate Control 
Dual-zone climate control$125$125 
Ionizing air filtration  $50
Water-repellent front-door glass  $15
Exterior 
Bodyside cladding (gray/black)$250$250 
Deep-tinted rear windows$275$275 
Sunroof$900$900 
Wheel-lip moldings$75$75 
Infotainment 
App support$0$0 
CD changer, in-dash  $325
CD player$125$125 
DVD-compatible player$0$0 
HD radio$50$50 
Siri Eyes Free support$0$0 
SMS text-to-speech reader$25$25 
Surround sound$250  
Telematics service, such as OnStar  $200
Traffic + travel information$25$25 
Traffic information  $25
USB port$25$25 
Instruments, Lights, and Mirrors 
Auto-dimming headlights$200$200 
Automatic headlights$125$125 
Automatic-off headlights  $25
Compass$0$0 
Digital instruments  $0
Headlight washers  $50
LED headlights  $1000
LED headlights, single projector or low beam only$750$750 
Turn signals on or near mirrors$25$25 
Seats and Interior Trim 
Door sill trim plates$100  
Floor mats$75  
Leather seating surfaces  $900
Manual height adjuster, driver seat  $50
Manual recliner, second row seats$75$75 
Memory system, driver seat $200 
Power fore-aft adjuster, driver seat$100$100 
Power height adjuster, driver seat$100$100 
Power recliner, driver seat$100$100 
Power tilt adjuster, driver seat$100$100 
Synthetic leather seating surfaces$0$0 
Suspension, Wheels, and Tires 
Alloy wheels$350 $350
Chrome-coated alloy wheels $600 
Sport suspension (upgrade)$0  
Total Value of Features$8,550$9,350$4,640
Value of Feature Adjustments$3,910$4,710$0
Value of Feature Adjustments-273-1430

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Specifications Comparison: Toyota RAV4 vs. Toyota Prius

Model Year20192010
ModelRAV4Prius
Body4dr SUV4dr Hatch
Wheelbase105.9 in106.3 in
Length180.9 in175.6 in
Width73.0 in68.7 in
Height67.0 in58.7 in
Curb Weight3,710 lb.3,042 lb.
Fuel Capacity14.5 gal.11.9 gal.
Row 1 Headroom39.5 in38.6 in
Row 1 Shoulder Room57.8 in54.9 in
Row 1 Hip Room54.3 in52.7 in
Row 1 Legroom41.0 in42.5 in
Row 2 Headroom39.5 in37.6 in
Row 2 Shoulder Room56.4 in53.1 in
Row 2 Hip Room47.7 in51.2 in
Row 2 Legroom37.8 in36.0 in
Cargo Volume,
Minimum
37.6 ft321.6 ft3
Cargo Volume,
Maximum
0.0 ft339.6 ft3

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Option Package Details
Toyota RAV4 Hybrid XSE

Entune Premium JBL Audio with Integrated Navigation
FeatureValueRequested?
Surround sound250No
JBL, 576W, 11 speakers (with subwoofer)350No
Navigation system550Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
App support0No
Total Requested62551%
Total Not Requested60049%

Option Package Details
Toyota Prius V

Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning system200Yes
Parking guidance system - active500No
Lane departure prevention system150Yes
Telematics service, such as OnStar200No
Voice control for nav and audio100Yes
Traffic information25Yes
Bluetooth audio streaming25Yes
Navigation system600Yes
Rearview camera200Yes
Total Requested175071%
Total Not Requested70029%

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