The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $24,120 Kia Optima EX | ||||
Difference: $2,450 | ||||
Lowest Total Invoice: $22,335 Kia Optima EX | ||||
Difference: $2,126 | ||||
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Model Year | 2010 | 2010 | 2010 | 2008 |
Model | Fusion | Fusion | Fusion | Optima |
Trim | SEL | Sport | Hybrid | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $24,655 | $26,505 | $27,950 | $19,895 |
Base Invoice | $22,700 | $24,364 | $25,666 | $18,510 |
Package 301A / 401A | 895 | |||
Rear spoiler | 295 | 200 | ||
Package 402A | 2,995 | |||
Leather seating surfaces | 1,190 | |||
Package 302A / 501A | 1,595 | |||
Stability control | 650 | |||
Convenience Package | 700 | |||
Appearance Package | 700 | |||
Premium Package | 1,300 | |||
Package 301A / 401A | 779 | |||
Rear spoiler | 257 | 160 | ||
Package 402A | 2,606 | |||
Leather seating surfaces | 1,036 | |||
Package 302A / 501A | 1,388 | |||
Stability control | 580 | |||
Convenience Package | 625 | |||
Appearance Package | 625 | |||
Premium Package | 1,160 | |||
Options (change) | 1,190 | 2,995 | 2,785 | 3,550 |
Options (change) | 1,036 | 2,606 | 2,424 | 3,150 |
Destination | 725 | 725 | 725 | 675 |
Gas Tax | 0 | 0 | -3,400 | 0 |
Total Price | $26,570 | $30,225 | $28,060 | $24,120 |
Total Invoice | $24,461 | $27,695 | $25,415 | $22,335 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||
TrueDelta Adjusted Price Difference: $1,850 | ||||
TrueDelta Adjusted Invoice Difference: $1,574 | ||||
Model Year | 2010 | 2010 | 2010 | 2008 |
Model | Fusion | Fusion | Fusion | Optima |
Trim | SEL | Sport | Hybrid | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 175hp I4 | 263hp V6 | 156hp I4 H | 162hp I4 |
Transmission | A6 | T6 | CVT | T5 |
Drivetrain | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 390, 12 | 390, 12 | 390, 12 | 360, 7 |
Tire (rear if not all the same) | 225/50-17 | 225/45-18 | 225/50-17 | 215/50-17 |
Total Price | $26,570 | $30,225 | $28,060 | $24,120 |
Adjustments for Features | -600 | -1,450 | -1,300 | 0 |
Feature-Adjusted Total Price | $25,970 | $28,775 | $26,760 | $24,120 |
Cost Above Minimum | $0 | $2,805 | $790 | $0 |
Total Invoice | $24,461 | $27,695 | $25,415 | $22,335 |
Adjustments for Features | -552 | -1,329 | -1,177 | 0 |
Feature-Adjusted Total Invoice | $23,909 | $26,366 | $24,238 | $22,335 |
Cost Above Minimum | $0 | $2,457 | $329 | $0 |
Model Year | 2010 | 2010 | 2010 | 2008 |
Model | Fusion | Fusion | Fusion | Optima |
Trim | SEL | Sport | Hybrid | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||
6-speed automatic | $1000 | |||
6-speed manually-shiftable automatic | $1100 | |||
CVT | $1000 | |||
5-speed manually-shiftable automatic | $1000 | |||
FWD | $0 | $0 | $0 | $0 |
Accessories | ||||
AC power outlet | $100 | |||
Keyless entry keypad | $50 | $50 | $50 | |
Power-adjustable pedals | $125 | |||
Sunshade, rear | $125 | |||
Universal garage door opener | $100 | |||
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | $25 | $25 | |
Active or whiplash-reducing head restraints, front seats | $0 | |||
Blind spot warning system | $200 | $200 | ||
Brake assist | $50 | |||
Cross-traffic warning, rear | $100 | $100 | ||
Obstacle detection, rear | $250 | $250 | ||
Rearview camera | $200 | $200 | ||
Vehicle health reports | $0 | $0 | $0 | |
Climate Control | ||||
Dual-zone climate control | $125 | $125 | $125 | |
Exterior | ||||
Body kit | $0 | |||
Bodyside moldings | $75 | |||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | |
Rear spoiler | $200 | $200 | $200 | |
Infotainment | ||||
Bluetooth audio streaming | $25 | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | $100 | |
Satellite radio | $200 | $200 | $200 | |
SMS text-to-speech reader | $25 | $25 | $25 | |
Surround sound | $250 | $250 | $250 | |
Traffic + travel information | $25 | $25 | $25 | |
USB port | $25 | $25 | $25 | |
Voice control for audio system | $25 | $25 | $25 | |
Voice control for external devices | $0 | $0 | $0 | |
Instruments, Lights, and Mirrors | ||||
Compass | $0 | $0 | $0 | |
Detailed driving style feedback | $100 | |||
Interior ambient lighting | $150 | $150 | $150 | |
Large color reconfigurable instrument cluster display | $250 | |||
Turn signals on or near mirrors | $25 | |||
Seats and Interior Trim | ||||
Aluminum trim | $100 | |||
Door sill trim plates | $100 | |||
Folding passenger seat | $150 | $150 | $150 | |
Folding second row seats | $300 | $300 | $300 | |
Power height adjuster, passenger seat | $100 | $100 | $100 | |
Power recliner, passenger seat | $100 | |||
Power tilt adjuster, passenger seat | $100 | $100 | $100 | |
Suspension, Wheels, and Tires | ||||
Alloy wheels | $350 | $350 | $350 | |
Machined alloy wheels | $350 | |||
Sport suspension (upgrade) | $0 | |||
Total Value of Features | $3,250 | $4,100 | $3,950 | $2,650 |
Value of Feature Adjustments | $600 | $1,450 | $1,300 | $0 |
Value of Feature Adjustments | -552 | -1,329 | -1,177 | 0 |
Model Year | 2010 | 2008 |
Model | Fusion | Optima |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 107.4 in | 107.1 in |
Length | 190.6 in | 186.4 in |
Width | 72.2 in | 71.1 in |
Height | 56.9 in | 58.3 in |
Curb Weight | 3,286 lb. | 3,143 lb. |
Fuel Capacity | 17.5 gal. | 17.0 gal. |
Row 1 Headroom | 38.7 in | 39.8 in |
Row 1 Shoulder Room | 57.4 in | 57.1 in |
Row 1 Hip Room | 54.0 in | 54.5 in |
Row 1 Legroom | 42.3 in | 43.7 in |
Row 2 Headroom | 37.8 in | 38.0 in |
Row 2 Shoulder Room | 56.5 in | 56.3 in |
Row 2 Hip Room | 53.3 in | 54.7 in |
Row 2 Legroom | 37.1 in | 37.8 in |
Cargo Volume | 16.5 ft3 | 14.8 ft3 |
Package 301A / 401A | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
Surround sound | 250 | No |
Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
Total Requested | 900 | 60% |
Total Not Requested | 600 | 40% |
Package 402A | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Obstacle detection, rear | 250 | No |
Rearview camera | 200 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Keyless entry keypad | 50 | No |
Perimeter approach lighting | 25 | No |
Interior ambient lighting | 150 | No |
Automatic climate control, front | 200 | Yes |
Heated mirrors | 25 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Automatic headlights | 125 | Yes |
Power height adjuster, passenger seat | 100 | No |
Power tilt adjuster, passenger seat | 100 | No |
Outside temperature display | 50 | Yes |
Dual-zone climate control | 125 | No |
Sunroof | 900 | Yes |
Surround sound | 250 | No |
Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
Total Requested | 1600 | 46% |
Total Not Requested | 1900 | 54% |
Package 302A / 501A | ||
Feature | Value | Requested? |
Rearview camera | 200 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Sunroof | 900 | Yes |
Surround sound | 250 | No |
Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
Total Requested | 900 | 45% |
Total Not Requested | 1100 | 55% |
Stability control | ||
Feature | Value | Requested? |
Stability control | 400 | Yes |
Antilock brakes (ABS) | 400 | Yes |
Traction control | 100 | Yes |
Brake assist | 50 | No |
Total Requested | 900 | 95% |
Total Not Requested | 50 | 5% |
Convenience Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Sunshade, rear | 125 | No |
Power-adjustable pedals | 125 | No |
Total Requested | 300 | 46% |
Total Not Requested | 350 | 54% |
Appearance Package | ||
Feature | Value | Requested? |
215/50VR17 tires | 400 | No |
Upgraded instruments | 0 | No |
Aluminum trim | 100 | No |
Special exterior trim | 0 | No |
Total Requested | 0 | 0% |
Total Not Requested | 500 | 100% |
Premium Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | Yes |
MP3-compatible player | 50 | Yes |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 1150 | 77% |
Total Not Requested | 350 | 23% |