Ford Fusion Ford Fusion 2010 Kia Optima Kia Optima 2008

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Ford Fusion vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Fusion vs. Kia Optima Invoice Comparison

Lowest Total Price: $24,120

Kia Optima EX   
Difference: $2,450

Lowest Total Invoice: $22,335

Kia Optima EX   
Difference: $2,126

Calculate Payments

  Down Payment Interest Rate Term
Model Year2010201020102008
ModelFusionFusionFusionOptima
TrimSELSportHybridEX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $24,655 $26,505 $27,950 $19,895
Base Invoice $22,700 $24,364 $25,666 $18,510
Package 301A / 401A 895      
Rear spoiler 295     200
Package 402A   2,995    
Leather seating surfaces     1,190  
Package 302A / 501A     1,595  
Stability control       650
Convenience Package       700
Appearance Package       700
Premium Package       1,300
Package 301A / 401A 779      
Rear spoiler 257     160
Package 402A   2,606    
Leather seating surfaces     1,036  
Package 302A / 501A     1,388  
Stability control       580
Convenience Package       625
Appearance Package       625
Premium Package       1,160
Options (change) 1,190 2,995 2,785 3,550
Options (change) 1,036 2,606 2,424 3,150
Destination 725 725 725 675
Gas Tax 0 0 -3,400 0
Total Price $26,570 $30,225 $28,060 $24,120
Total Invoice $24,461 $27,695 $25,415 $22,335

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Ford Fusion dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Ford Fusion vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $1,850
TrueDelta Adjusted Invoice Difference: $1,574
Model Year2010201020102008
ModelFusionFusionFusionOptima
TrimSELSportHybridEX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine175hp I4263hp V6156hp I4 H162hp I4
TransmissionA6T6CVTT5
DrivetrainFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)390, 12390, 12390, 12360, 7
Tire (rear if not all the same)225/50-17225/45-18225/50-17215/50-17
Total Price$26,570$30,225$28,060$24,120
Adjustments for Features-600-1,450-1,3000
Feature-Adjusted Total Price$25,970$28,775$26,760$24,120
Cost Above Minimum$0$2,805$790$0
Total Invoice$24,461$27,695$25,415$22,335
Adjustments for Features-552-1,329-1,1770
Feature-Adjusted Total Invoice$23,909$26,366$24,238$22,335
Cost Above Minimum$0$2,457$329$0

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Features Comparison: Ford Fusion vs. Kia Optima

Model Year2010201020102008
ModelFusionFusionFusionOptima
TrimSELSportHybridEX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed automatic$1000   
6-speed manually-shiftable automatic $1100  
CVT  $1000 
5-speed manually-shiftable automatic   $1000
FWD$0$0$0$0
Accessories 
AC power outlet  $100 
Keyless entry keypad$50$50$50 
Power-adjustable pedals   $125
Sunshade, rear   $125
Universal garage door opener   $100
Brakes, Airbags, and Other Safety 
911 assist$25$25$25 
Active or whiplash-reducing head restraints, front seats   $0
Blind spot warning system $200$200 
Brake assist   $50
Cross-traffic warning, rear $100$100 
Obstacle detection, rear $250$250 
Rearview camera $200$200 
Vehicle health reports$0$0$0 
Climate Control 
Dual-zone climate control$125$125$125 
Exterior 
Body kit $0  
Bodyside moldings   $75
Bright-finished exhaust tip(s)$25$25$25 
Rear spoiler$200$200 $200
Infotainment 
Bluetooth audio streaming$25$25$25 
Bluetooth cell phone link$100$100$100 
Satellite radio$200$200$200 
SMS text-to-speech reader$25$25$25 
Surround sound$250$250$250 
Traffic + travel information$25$25$25 
USB port$25$25$25 
Voice control for audio system$25$25$25 
Voice control for external devices$0$0$0 
Instruments, Lights, and Mirrors 
Compass$0$0$0 
Detailed driving style feedback  $100 
Interior ambient lighting$150$150$150 
Large color reconfigurable instrument cluster display  $250 
Turn signals on or near mirrors   $25
Seats and Interior Trim 
Aluminum trim   $100
Door sill trim plates   $100
Folding passenger seat$150$150$150 
Folding second row seats$300$300 $300
Power height adjuster, passenger seat$100$100$100 
Power recliner, passenger seat   $100
Power tilt adjuster, passenger seat$100$100$100 
Suspension, Wheels, and Tires 
Alloy wheels $350$350$350
Machined alloy wheels$350   
Sport suspension (upgrade) $0  
Total Value of Features$3,250$4,100$3,950$2,650
Value of Feature Adjustments$600$1,450$1,300$0
Value of Feature Adjustments-552-1,329-1,1770

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Specifications Comparison: Ford Fusion vs. Kia Optima

Model Year20102008
ModelFusionOptima
Body4dr Sedan4dr Sedan
Wheelbase107.4 in107.1 in
Length190.6 in186.4 in
Width72.2 in71.1 in
Height56.9 in58.3 in
Curb Weight3,286 lb.3,143 lb.
Fuel Capacity17.5 gal.17.0 gal.
Row 1 Headroom38.7 in39.8 in
Row 1 Shoulder Room57.4 in57.1 in
Row 1 Hip Room54.0 in54.5 in
Row 1 Legroom42.3 in43.7 in
Row 2 Headroom37.8 in38.0 in
Row 2 Shoulder Room56.5 in56.3 in
Row 2 Hip Room53.3 in54.7 in
Row 2 Legroom37.1 in37.8 in
Cargo Volume16.5 ft314.8 ft3

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Option Package Details
Ford Fusion SEL

Package 301A / 401A
FeatureValueRequested?
Sunroof900Yes
Surround sound250No
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested90060%
Total Not Requested60040%

Option Package Details
Ford Fusion Sport

Package 402A
FeatureValueRequested?
Heated front seats200Yes
Obstacle detection, rear250No
Rearview camera200No
Blind spot warning system200No
Rear cross-traffic detection100No
Keyless entry keypad50No
Perimeter approach lighting25No
Interior ambient lighting150No
Automatic climate control, front200Yes
Heated mirrors25Yes
Power fore-aft adjuster, passenger seat100Yes
Automatic headlights125Yes
Power height adjuster, passenger seat100No
Power tilt adjuster, passenger seat100No
Outside temperature display50Yes
Dual-zone climate control125No
Sunroof900Yes
Surround sound250No
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested160046%
Total Not Requested190054%

Option Package Details
Ford Fusion Hybrid

Package 302A / 501A
FeatureValueRequested?
Rearview camera200No
Blind spot warning system200No
Rear cross-traffic detection100No
Sunroof900Yes
Surround sound250No
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested90045%
Total Not Requested110055%

Option Package Details
Kia Optima EX

Stability control
FeatureValueRequested?
Stability control400Yes
Antilock brakes (ABS)400Yes
Traction control100Yes
Brake assist50No
Total Requested90095%
Total Not Requested505%
Convenience Package
FeatureValueRequested?
Heated front seats200Yes
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100Yes
Sunshade, rear125No
Power-adjustable pedals125No
Total Requested30046%
Total Not Requested35054%
Appearance Package
FeatureValueRequested?
215/50VR17 tires400No
Upgraded instruments0No
Aluminum trim100No
Special exterior trim0No
Total Requested00%
Total Not Requested500100%
Premium Package
FeatureValueRequested?
Sunroof900Yes
CD changer, in-dash200Yes
MP3-compatible player50Yes
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested115077%
Total Not Requested35023%

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