Kia Optima Kia Optima 2012 Hyundai Santa Fe Hyundai Santa Fe 2013

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Kia Optima vs. Hyundai Santa Fe Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Hyundai Santa Fe Invoice Comparison

Lowest Total Price: $30,200

Kia Optima EX Turbo   
Difference: $6,790

Lowest Total Invoice: $28,090

Kia Optima EX Turbo   
Difference: $6,675

Calculate Payments

  Down Payment Interest Rate Term
Model Year201220122013
ModelOptimaOptimaSanta Fe
TrimEX TurboSXLimited
Body4dr Sedan4dr Sedan4dr SUV
Base Price $25,100 $26,500 $33,100
Base Invoice $23,455 $24,760 $31,164
Premium Package 2,950 2,950  
Navigation system 1,400 1,400  
Technology Package     2,900
Floor mats     135
Premium Package 2,635 2,635  
Navigation system 1,250 1,250  
Technology Package     2,639
Floor mats     107
Options (change) 4,350 4,350 3,035
Options (change) 3,885 3,885 2,746
Destination 750 750 855
Total Price $30,200 $31,600 $36,990
Total Invoice $28,090 $29,395 $34,765

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Hyundai Santa Fe dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Hyundai Santa Fe

Lowest Adjusted Price and Invoice: Kia Optima EX Turbo
TrueDelta Adjusted Price Difference: $2,965
TrueDelta Adjusted Invoice Difference: $3,080
Model Year201220122013
ModelOptimaOptimaSanta Fe
TrimEX TurboSXLimited
Body4dr Sedan4dr Sedan4dr SUV
Engine274hp I4274hp I4290hp V6
TransmissionT6T6T6
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)22/34 MPG22/34 MPG18/25 MPG
Audio (watts, speakers)550, 12550, 12550, 12
Tire (rear if not all the same)215/55-17225/45-18235/55-19
Total Price$30,200$31,600$36,990
Adjustments for Features0-625-3,825
Feature-Adjusted Total Price$30,200$30,975$33,165
Cost Above Minimum$0$775$0
Total Invoice$28,090$29,395$34,765
Adjustments for Features0-581-3,595
Feature-Adjusted Total Invoice$28,090$28,814$31,170
Cost Above Minimum$0$724$0

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Features Comparison: Kia Optima vs. Hyundai Santa Fe

Model Year201220122013
ModelOptimaOptimaSanta Fe
TrimEX TurboSXLimited
Body4dr Sedan4dr Sedan4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100
FWD$0$0$0
Accessories 
Heated steering wheel$100 $100
Power liftgate  $350
Remote app  $25
Sunshades, second row  $125
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0$0 
Hill descent control  $250
Knee airbag, driver  $75
Rollover sensor  $50
Side curtain airbags$350$350 
Side curtain airbags, three rows  $500
Temporary spare tire$150 $150
Cargo Management 
Air-conditioned storage compartment$50$50 
Roof rails  $250
Climate Control 
Ionizing air filtration  $50
Rear air vents$100$100 
Rear air vents with manual controls  $150
Rear HVAC unit  $400
Rear wiper  $175
Wiper de-icer  $25
Exterior 
Body kit $0 
Bodyside cladding (gray/black)  $250
Deep-tinted rear windows  $275
Rear spoiler $200$200
Wheel-lip moldings  $75
Infotainment 
Surround sound  $250
Telematics service, such as OnStar, with navigation  $225
Traffic information$25$25 
Instruments, Lights, and Mirrors 
Interior ambient lighting $150 
Power-folding mirrors$50$50 
Speaker lights$100$100 
Xenon HID headlights $500 
Seats and Interior Trim 
Aluminum trim $100 
Cooled or ventilated front seats$300$300 
Door sill trim plates  $100
Folding third row seats  $600
Illuminated door sill trim plates $200 
Leather seating surfaces$900 $900
Manual fore-aft adjuster, second row seats  $75
Manual recliner, second row seats  $75
Metal pedals $75 
Partial leather seating sufaces $450 
Power 4-way lumbar adjuster, driver seat  $150
Power lumbar adjuster, driver seat$100$100 
Suspension, Wheels, and Tires 
Electronic systems calibration selector  $200
Sport suspension (upgrade) $0 
Transmission 
Steering-wheel-mounted transmission controls $100 
Total Value of Features$3,325$3,950$7,150
Value of Feature Adjustments$0$625$3,825
Value of Feature Adjustments0-581-3,595

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Specifications Comparison: Kia Optima vs. Hyundai Santa Fe

Model Year20122013
ModelOptimaSanta Fe
Body4dr Sedan4dr SUV
Wheelbase110.0 in110.2 in
Length190.7 in193.1 in
Width72.1 in74.2 in
Height57.3 in66.5 in
Curb Weight3,385 lb.3,946 lb.
Fuel Capacity18.5 gal.18.8 gal.
Row 1 Headroom40.0 in39.6 in
Row 1 Shoulder Room57.2 in59.4 in
Row 1 Hip Room54.7 in56.7 in
Row 1 Legroom45.5 in41.3 in
Row 2 Headroom37.6 in39.4 in
Row 2 Shoulder Room55.7 in58.6 in
Row 2 Hip Room54.5 in55.4 in
Row 2 Legroom34.7 in41.3 in
Row 3 Headroom0.0 in35.7 in
Row 3 Shoulder Room0.0 in53.9 in
Row 3 Hip Room0.0 in44.1 in
Row 3 Legroom0.0 in31.5 in
Cargo Volume,
Minimum
15.4 ft313.5 ft3
Cargo Volume,
Behind R2
15.440.9 ft3
Cargo Volume,
Maximum
15.480.0 ft3

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Option Package Details
Kia Optima EX Turbo

Premium Package
FeatureValueRequested?
Heated steering wheel100Yes
Cooled or ventilated front seats300No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Panoramic sunroof1200Yes
Power-folding mirrors50No
HD radio50Yes
Heated front seats200Yes
Heated second row seats200Yes
Infinity, 550W, 12 speakers (with subwoofer)350No
Voice control for external devices0No
SMS text-to-speech reader25No
Bluetooth audio streaming25Yes
Media drive, small5No
Rearview camera200Yes
Total Requested237576%
Total Not Requested73024%

Option Package Details
Kia Optima SX

Premium Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Cooled or ventilated front seats300No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Panoramic sunroof1200Yes
Power-folding mirrors50No
HD radio50Yes
Infinity, 550W, 12 speakers (with subwoofer)350No
Voice control for external devices0No
SMS text-to-speech reader25No
Bluetooth audio streaming25Yes
Media drive, small5No
Rearview camera200Yes
Total Requested227576%
Total Not Requested73024%

Option Package Details
Hyundai Santa Fe Limited

Technology Package
FeatureValueRequested?
Surround sound250No
Infinity, 550W, 12 speakers (with subwoofer)350No
Navigation system600Yes
Sunshades, second row125No
Heated steering wheel100Yes
Panoramic sunroof1200Yes
Voice control for nav and audio100Yes
Speed limit information0No
Total Requested200073%
Total Not Requested72527%

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