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Kia Optima vs. Hyundai Santa Fe Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Hyundai Santa Fe Invoice Comparison

Lowest Total Price: $37,400

Kia Optima SX   
Difference: $4,800

Lowest Total Invoice: $34,680

Kia Optima SX   
Difference: $5,317

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  Down Payment Interest Rate Term
Model Year201820182018
ModelOptimaSanta FeSanta Fe
TrimSXSE UltimateLimited Ultimate
Body4dr Sedan4dr SUV4dr SUV
Base Price $30,500 $38,850 $39,550
Base Invoice $28,380 $36,894 $37,156
Technology Package 3,000    
Limited Package 2,100    
Universal garage door opener 350    
Cargo net 50 50 50
Cargo tray 80 100 100
Remote start 425    
Tech Package   2,100 2,100
Floor mats   150 150
Technology Package 2,727    
Limited Package 1,925    
Universal garage door opener 291    
Cargo net 42 41 41
Cargo tray 67 80 80
Remote start 353    
Tech Package   1,911 1,911
Floor mats   121 121
Options (change) 6,005 2,400 2,400
Options (change) 5,405 2,153 2,153
Destination 895 950 950
Total Price $37,400 $42,200 $42,900
Total Invoice $34,680 $39,997 $40,259

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Hyundai Santa Fe dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Hyundai Santa Fe

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $2,940
TrueDelta Adjusted Invoice Difference: $3,554
Model Year201820182018
ModelOptimaSanta FeSanta Fe
TrimSXSE UltimateLimited Ultimate
Body4dr Sedan4dr SUV4dr SUV
Engine245hp I4290hp V6290hp V6
TransmissionT6T6T6
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)22/31 MPG18/25 MPG18/25 MPG
Audio (watts, speakers)630, 10?, 12?, 12
Tire (rear if not all the same)235/45-18235/55-19235/55-19
Total Price$37,400$42,200$42,900
Adjustments for Features0-1,860-1,860
Feature-Adjusted Total Price$37,400$40,340$41,040
Cost Above Minimum$0$0$700
Total Invoice$34,680$39,997$40,259
Adjustments for Features0-1,763-1,745
Feature-Adjusted Total Invoice$34,680$38,234$38,514
Cost Above Minimum$0$0$280

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Features Comparison: Kia Optima vs. Hyundai Santa Fe

Model Year201820182018
ModelOptimaSanta FeSanta Fe
TrimSXSE UltimateLimited Ultimate
Body4dr Sedan4dr SUV4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100
FWD$0$0$0
Accessories 
AC power outlet $100$100
Power liftgate $350$350
Remote app $25$25
Remote climate control $25$25
Remote start$150  
Remote start via app $75$75
Brakes, Airbags, and Other Safety 
911 assist$25  
Active or whiplash-reducing head restraints, front seats$0  
Hill descent control $250$250
Pedestrian detection $50$50
Side curtain airbags$350  
Side curtain airbags, three rows $500$500
Cargo Management 
Cargo mat$40  
Roof rails $250$250
Trailering equipment (4 wire) $125$125
Climate Control 
Ionizing air filtration $50$50
Rear air vents$100  
Rear air vents with manual controls $150$150
Rear HVAC unit $400$400
Rear wiper $175$175
Exterior 
Bodyside cladding (gray/black) $250$250
Deep-tinted rear windows $275$275
Laminated front side windows$200  
Painted brake calipers (optional)$0  
Wheel-lip moldings $75$75
Infotainment 
App support$0  
CD player $125$125
MP3-compatible player $50$50
Navigation map updates, three years $0$0
SMS text-to-speech reader$25  
Telematics service, such as OnStar, with navigation $225$225
Traffic information$25  
Voice control for external devices$0  
Instruments, Lights, and Mirrors 
Approach detection$25  
Interior ambient lighting$150  
LED headlights$1000  
Power-folding mirrors$50  
Xenon HID headlights $500$500
Seats and Interior Trim 
Door sill trim plates $100$100
Folding third row seats $600$600
Manual fore-aft adjuster, second row seats $75$75
Manual recliner, second row seats $75$75
Metal pedals$75  
Power lumbar adjuster, passenger seat$100  
Power tilt adjuster, passenger seat$100  
Suspension, Wheels, and Tires 
Alloy wheels $350$350
Chrome-plated alloy wheels$850  
Performance steering system (optional)$0  
Sport suspension (upgrade)$0  
Transmission 
Steering-wheel-mounted transmission controls$100  
Total Value of Features$4,465$6,325$6,325
Value of Feature Adjustments$0$1,860$1,860
Value of Feature Adjustments0-1,763-1,745

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See a complete comparison of Kia Optima vs. Hyundai Santa Fe features.

Specifications Comparison: Kia Optima vs. Hyundai Santa Fe

Model Year20182018
ModelOptimaSanta Fe
Body4dr Sedan4dr SUV
Wheelbase110.4 in110.2 in
Length191.1 in193.1 in
Width73.2 in74.2 in
Height57.7 in66.5 in
Curb Weight3,494 lb.4,026 lb.
Fuel Capacity18.5 gal.18.8 gal.
Row 1 Headroom39.8 in39.9 in
Row 1 Shoulder Room58.1 in59.4 in
Row 1 Hip Room56.0 in56.7 in
Row 1 Legroom45.5 in41.3 in
Row 2 Headroom37.8 in39.4 in
Row 2 Shoulder Room56.4 in58.3 in
Row 2 Hip Room56.0 in55.4 in
Row 2 Legroom35.6 in40.4 in
Row 3 Headroom0.0 in35.7 in
Row 3 Shoulder Room0.0 in53.9 in
Row 3 Hip Room0.0 in44.1 in
Row 3 Legroom0.0 in30.9 in
Cargo Volume,
Minimum		15.9 ft313.5 ft3
Cargo Volume,
Behind R2		15.940.9 ft3
Cargo Volume,
Maximum		15.980.0 ft3

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See a complete comparison of Kia Optima vs. Hyundai Santa Fe specs.

Option Package Details
Kia Optima SX

Technology Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Forward collision warning200Yes
Surround sound250Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Harman/Kardon, 630W, 10 speakers (with subwoofer)350No
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25No
HD radio50Yes
Total Requested270088%
Total Not Requested37512%
Limited Package
FeatureValueRequested?
Upgraded leather upholstery0No
Heated second row seats200Yes
Sunshades, second row125Yes
Heated steering wheel100Yes
Additional chrome trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
Around view cameras300Yes
Chrome-plated alloy wheels500No
Total Requested72559%
Total Not Requested50041%

Option Package Details
Hyundai Santa Fe SE Ultimate

Tech Package
FeatureValueRequested?
Steering-linked headlights150Yes
Xenon HID headlights500Yes
Auto-dimming headlights200Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Pedestrian detection50No
Total Requested235098%
Total Not Requested502%

Option Package Details
Hyundai Santa Fe Limited Ultimate

Tech Package
FeatureValueRequested?
Steering-linked headlights150Yes
Xenon HID headlights500Yes
Auto-dimming headlights200Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Pedestrian detection50No
Total Requested235098%
Total Not Requested502%

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