Kia Optima Kia Optima 2017 Hyundai Santa Fe Hyundai Santa Fe 2018

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Kia Optima vs. Hyundai Santa Fe Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Hyundai Santa Fe Invoice Comparison

Lowest Total Price: $36,460

Kia Optima SX   
Difference: $5,640

Lowest Total Invoice: $33,826

Kia Optima SX   
Difference: $6,091

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  Down Payment Interest Rate Term
Model Year2017201720182018
ModelOptimaOptimaSanta FeSanta Fe
TrimSXSX LimitedSE UltimateLimited Ultimate
Body4dr Sedan4dr Sedan4dr SUV4dr SUV
Base Price $26,855 $36,090 $38,850 $39,550
Base Invoice $25,023 $33,481 $36,894 $37,156
SX Base Package 3,085      
Technology Package 4,800      
Universal garage door opener 350 350    
Cargo net 50 50 50 50
Remote start 425 425    
Tech Package     2,100 2,100
Floor mats     150 150
SX Base Package 2,842      
Technology Package 4,380      
Universal garage door opener 291 291    
Cargo net 42 42 41 41
Remote start 353 353    
Tech Package     1,911 1,911
Floor mats     121 121
Options (change) 8,710 825 2,300 2,300
Options (change) 7,908 686 2,073 2,073
Destination 895 895 950 950
Total Price $36,460 $37,810 $42,100 $42,800
Total Invoice $33,826 $35,062 $39,917 $40,179

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Hyundai Santa Fe dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Hyundai Santa Fe

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $2,955
TrueDelta Adjusted Invoice Difference: $3,545
Model Year2017201720182018
ModelOptimaOptimaSanta FeSanta Fe
TrimSXSX LimitedSE UltimateLimited Ultimate
Body4dr Sedan4dr Sedan4dr SUV4dr SUV
Engine245hp I4245hp I4290hp V6290hp V6
TransmissionT6T6T6T6
DrivetrainFWDFWDFWDFWD
EPA Fuel Economy (city/highway)22/31 MPG22/31 MPG18/25 MPG18/25 MPG
Audio (watts, speakers)630, 10630, 10?, 12?, 12
Tire (rear if not all the same)235/45-18235/45-18235/55-19235/55-19
Total Price$36,460$37,810$42,100$42,800
Adjustments for Features0-875-2,685-2,685
Feature-Adjusted Total Price$36,460$36,935$39,415$40,115
Cost Above Minimum$0$475$0$700
Total Invoice$33,826$35,062$39,917$40,179
Adjustments for Features0-811-2,546-2,521
Feature-Adjusted Total Invoice$33,826$34,251$37,371$37,658
Cost Above Minimum$0$425$0$287

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Features Comparison: Kia Optima vs. Hyundai Santa Fe

Model Year2017201720182018
ModelOptimaOptimaSanta FeSanta Fe
TrimSXSX LimitedSE UltimateLimited Ultimate
Body4dr Sedan4dr Sedan4dr SUV4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100$1100
FWD$0$0$0$0
Accessories 
AC power outlet  $100$100
Power liftgate  $350$350
Remote app  $25$25
Remote climate control  $25$25
Remote start$150$150  
Remote start via app  $75$75
Brakes, Airbags, and Other Safety 
911 assist$25$25  
Active or whiplash-reducing head restraints, front seats$0$0  
Around view cameras $500$500$500
Hill descent control  $250$250
Pedestrian detection  $50$50
Rearview camera$200   
Side curtain airbags$350$350  
Side curtain airbags, three rows  $500$500
Cargo Management 
Cargo mat$40$40  
Roof rails  $250$250
Trailering equipment (4 wire)  $125$125
Climate Control 
Ionizing air filtration  $50$50
Rear air vents$100$100  
Rear air vents with manual controls  $150$150
Rear HVAC unit  $400$400
Rear wiper  $175$175
Exterior 
Bodyside cladding (gray/black)  $250$250
Deep-tinted rear windows  $275$275
Laminated front side windows$200$200  
Painted brake calipers (optional)$0$0  
Wheel-lip moldings  $75$75
Infotainment 
App support$0$0  
CD player  $125$125
MP3-compatible player  $50$50
Navigation map updates, three years  $0$0
SMS text-to-speech reader$25$25  
Telematics service, such as OnStar, with navigation  $225$225
Traffic information$25$25  
Voice control for external devices$0$0  
Wireless charging station $75  
Instruments, Lights, and Mirrors 
Approach detection$25$25  
Fog lights  $125$125
Interior ambient lighting$150$150  
LED headlights$1000$1000  
Power-folding mirrors$50$50  
Xenon HID headlights  $500$500
Seats and Interior Trim 
Folding third row seats  $600$600
Manual fore-aft adjuster, second row seats  $75$75
Manual recliner, second row seats  $75$75
Metal pedals$75$75  
Power lumbar adjuster, passenger seat$100$100  
Power tilt adjuster, passenger seat$100$100  
Suspension, Wheels, and Tires 
Alloy wheels  $350$350
Chrome-plated alloy wheels $850  
Machined alloy wheels$350   
Performance steering system (optional)$0$0  
Sport suspension (upgrade)$0$0  
Transmission 
Steering-wheel-mounted transmission controls$100$100  
Total Value of Features$4,165$5,040$6,850$6,850
Value of Feature Adjustments$0$875$2,685$2,685
Value of Feature Adjustments0-811-2,546-2,521

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Specifications Comparison: Kia Optima vs. Hyundai Santa Fe

Model Year20172018
ModelOptimaSanta Fe
Body4dr Sedan4dr SUV
Wheelbase110.4 in110.2 in
Length191.1 in193.1 in
Width73.2 in74.2 in
Height57.7 in66.5 in
Curb Weight3,494 lb.4,026 lb.
Fuel Capacity18.5 gal.18.8 gal.
Row 1 Headroom39.8 in39.9 in
Row 1 Shoulder Room58.1 in59.4 in
Row 1 Hip Room56.0 in56.7 in
Row 1 Legroom45.5 in41.3 in
Row 2 Headroom37.8 in39.4 in
Row 2 Shoulder Room56.4 in58.3 in
Row 2 Hip Room56.0 in55.4 in
Row 2 Legroom35.6 in40.4 in
Row 3 Headroom0.0 in35.7 in
Row 3 Shoulder Room0.0 in53.9 in
Row 3 Hip Room0.0 in44.1 in
Row 3 Legroom0.0 in30.9 in
Cargo Volume,
Minimum
15.9 ft313.5 ft3
Cargo Volume,
Behind R2
15.940.9 ft3
Cargo Volume,
Maximum
15.980.0 ft3

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Option Package Details
Kia Optima SX

SX Base Package
FeatureValueRequested?
Auto-dimming rearview mirror150Yes
Steering-linked headlights150Yes
Door sill trim plates100Yes
LED headlights1000No
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25No
HD radio50Yes
Proximity key250Yes
Perimeter approach lighting25No
Approach detection25No
Proximity trunk or liftgate opener125Yes
Total Requested152559%
Total Not Requested107541%
Technology Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Heated second row seats200Yes
Surround sound250Yes
Lane departure warning system200Yes
Adaptive cruise control, all-speed700Yes
Harman/Kardon, 630W, 10 speakers (with subwoofer)350No
Power tilt adjuster, passenger seat100No
Panoramic sunroof1200Yes
Interior ambient lighting150No
Rear reading lights0No
Cooled or ventilated front seats300Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Power lumbar adjuster, passenger seat100No
Power height adjuster, passenger seat50Yes
Obstacle detection, rear250Yes
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Total Requested445086%
Total Not Requested70014%

Option Package Details
Hyundai Santa Fe SE Ultimate

Tech Package
FeatureValueRequested?
Steering-linked headlights150Yes
Xenon HID headlights500Yes
Auto-dimming headlights200Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Pedestrian detection50No
Total Requested235098%
Total Not Requested502%

Option Package Details
Hyundai Santa Fe Limited Ultimate

Tech Package
FeatureValueRequested?
Steering-linked headlights150Yes
Xenon HID headlights500Yes
Auto-dimming headlights200Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Pedestrian detection50No
Total Requested235098%
Total Not Requested502%

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