Kia Optima Kia Optima 2018 Subaru Legacy Subaru Legacy 2018

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Kia Optima vs. Subaru Legacy Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Subaru Legacy Invoice Comparison

Lowest Total Price: $35,300

Kia Optima SX   
Difference: $278

Lowest Total Invoice: $32,755

Kia Optima SX   
Difference: $144

Calculate Payments

  Down Payment Interest Rate Term
Model Year20182018
ModelOptimaLegacy
TrimSX3.6R Limited
Body4dr Sedan4dr Sedan
Base Price $30,500 $31,945
Base Invoice $28,380 $29,897
Technology Package 3,000  
Universal garage door opener 350  
Cargo tray 80 81
Cargo net 50 90
Remote start 425 470
EyeSight and Navigation Package   1,595
Metal pedals   172
Rear spoiler   365
Technology Package 2,727  
Universal garage door opener 291  
Cargo tray 67 52
Cargo net 42 58
Remote start 353 352
EyeSight and Navigation Package   1,331
Metal pedals   112
Rear spoiler   237
Options (change) 3,905 2,773
Options (change) 3,480 2,142
Destination 895 860
Total Price $35,300 $35,578
Total Invoice $32,755 $32,899

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Subaru Legacy dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Subaru Legacy

Lowest Adjusted Price and Invoice: Subaru Legacy 3.6R Limited
TrueDelta Adjusted Price Difference: $817
TrueDelta Adjusted Invoice Difference: $869
Model Year20182018
ModelOptimaLegacy
TrimSX3.6R Limited
Body4dr Sedan4dr Sedan
Engine245hp I4256hp H6
TransmissionT6CVT-6
DrivetrainFWDAWD
EPA Fuel Economy (city/highway)22/31 MPG20/28 MPG
Audio (watts, speakers)630, 10576, 12
Tire (rear if not all the same)235/45-18225/50-18
Total Price$35,300$35,578
Adjustments for Features0-1,095
Feature-Adjusted Total Price$35,300$34,483
Total Invoice$32,755$32,899
Adjustments for Features0-1,013
Feature-Adjusted Total Invoice$32,755$31,886

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Features Comparison: Kia Optima vs. Subaru Legacy

Model Year20182018
ModelOptimaLegacy
TrimSX3.6R Limited
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
6-speed manually-shiftable CVT $1100
FWD$0 
AWD $1700
Accessories 
Lead vehicle start alert $25
PIN Code Access $10
Proximity trunk or liftgate opener$125 
Brakes, Airbags, and Other Safety 
911 assist$25 
Active or whiplash-reducing head restraints, front seats$0 
Backup collision intervention $150
Knee airbag, driver$100 
Lane departure prevention, steering-based $200
Lane sway warning $25
Pedestrian detection $50
Radar- or camera-based collision preparation system $100
Seat cushion airbag, driver $75
Seat cushion airbag, passenger $75
Torque vectoring, brake-based $100
Cargo Management 
Cargo mat$40 
Climate Control and Infotainment 
CD player $125
MP3-compatible player $50
Navigation map updates, three years $0
Surround sound$250 
Telematics service, such as OnStar $300
Traffic + travel information $25
Traffic information$25 
Voice control for external devices$0 
Wiper de-icer $25
Exterior 
Active grille shutters $0
Black exterior trim (optional)$0 
Body kit $0
Laminated front side windows$200 
Painted brake calipers (optional)$0 
Panoramic sunroof$1200 
Sunroof $900
Instruments, Lights, and Mirrors 
Approach detection$25 
LED headlights$1000 
LED headlights, single projector or low beam only $750
Power-folding mirrors$50 
Seats and Interior Trim 
Cooled or ventilated front seats$300 
Door sill trim plates $100
Heated second row seats $200
Power 4-way lumbar adjuster, driver seat$150 
Power height adjuster, passenger seat$100 
Power lumbar adjuster, driver seat $100
Power lumbar adjuster, passenger seat$100 
Power tilt adjuster, passenger seat$100 
Suspension, Wheels, and Tires 
Alloy wheels $350
Electronic systems calibration selector$200 
Machined alloy wheels$350 
Performance steering system (optional)$0 
Sport suspension (upgrade)$0 
Total Value of Features$5,440$6,535
Value of Feature Adjustments$0$1,095
Value of Feature Adjustments0-1,013

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Specifications Comparison: Kia Optima vs. Subaru Legacy

Model Year20182018
ModelOptimaLegacy
Body4dr Sedan4dr Sedan
Wheelbase110.4 in108.3 in
Length191.1 in189.1 in
Width73.2 in72.4 in
Height57.7 in59.0 in
Curb Weight3,494 lb.3,748 lb.
Fuel Capacity18.5 gal.18.5 gal.
Row 1 Headroom39.8 in40.0 in
Row 1 Shoulder Room58.1 in58.1 in
Row 1 Hip Room56.0 in55.5 in
Row 1 Legroom45.5 in42.9 in
Row 2 Headroom37.8 in37.0 in
Row 2 Shoulder Room56.4 in57.3 in
Row 2 Hip Room56.0 in55.0 in
Row 2 Legroom35.6 in38.1 in
Cargo Volume15.9 ft315.0 ft3

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Option Package Details
Kia Optima SX

Technology Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Surround sound250No
Lane departure warning200Yes
Adaptive cruise control, all-speed750Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Harman/Kardon, 630W, 10 speakers (with subwoofer)350No
Traffic information25Yes
HD radio50Yes
Navigation system600Yes
Voice control for nav and audio100Yes
Total Requested252581%
Total Not Requested60019%

Option Package Details
Subaru Legacy 3.6R Limited

EyeSight and Navigation Package
FeatureValueRequested?
Navigation system550Yes
Obstacle detection, rear300Yes
Auto-dimming headlights200Yes
Voice control for nav and audio75Yes
Traffic + travel information25No
Backup collision intervention150No
Navigation map updates, three years0No
Adaptive cruise control, all-speed750Yes
Lane departure prevention, steering-based200No
Pedestrian detection50No
Radar- or camera-based collision preparation system100No
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Lane sway warning25No
Lead vehicle start alert25No
Total Requested267582%
Total Not Requested57518%

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