The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $33,553 Toyota RAV4 SE | ||||||||
Difference: $31,822 | ||||||||
Lowest Total Invoice: $31,242 Toyota RAV4 SE | ||||||||
Difference: $29,624 | ||||||||
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Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2014 | 2014 | 2014 |
Model | RAV4 | RAV4 | RAV4 | RAV4 | RAV4 | A6 / S6 | A6 / S6 | A6 / S6 |
Trim | SE | Hybrid SE | Limited | Hybrid Limited | Platinum | A6 3.0T | A6 3.0 TDI | S6 4.0 TFSI |
Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $28,790 | $32,185 | $30,905 | $34,030 | $34,750 | $55,100 | $57,500 | $73,400 |
Base Invoice | $26,919 | $30,255 | $28,897 | $31,988 | $32,491 | $51,244 | $53,477 | $68,262 |
Advanced Technology Package | 2,460 | 2,785 | 1,935 | 1,435 | ||||
Power Extra Value Package | 1,010 | |||||||
All-weather floor mats | 249 | 249 | 249 | 249 | 249 | 195 | 195 | 195 |
Cargo net | 49 | 49 | 49 | 49 | 49 | |||
Floor mats | 224 | 224 | ||||||
Door sill trim plates | 199 | 199 | ||||||
Driver Assistance Package | 2,800 | 2,800 | 2,800 | |||||
Sport Package | 1,500 | 1,500 | ||||||
Metallic paint (extra cost) | 500 | 500 | 500 | |||||
Cargo mat | 185 | 185 | 185 | |||||
LED headlights | 1,400 | 1,400 | 1,400 | |||||
Prestige Package | 2,800 | 2,800 | ||||||
Advanced Technology Package | 2,189 | 2,479 | 1,722 | 1,277 | ||||
Power Extra Value Package | 959 | |||||||
All-weather floor mats | 145 | 145 | 145 | 145 | 145 | 181 | 181 | 181 |
Cargo net | 35 | 35 | 35 | 35 | 35 | |||
Floor mats | 139 | 139 | ||||||
Door sill trim plates | 179 | 179 | ||||||
Driver Assistance Package | 2,604 | 2,604 | 2,604 | |||||
Sport Package | 1,397 | 1,397 | ||||||
Metallic paint (extra cost) | 467 | 467 | 467 | |||||
Cargo mat | 172 | 172 | 172 | |||||
LED headlights | 1,302 | 1,302 | 1,302 | |||||
Prestige Package | 2,604 | 2,604 | ||||||
Options (change) | 3,768 | 3,083 | 2,656 | 2,156 | 298 | 9,380 | 9,380 | 5,080 |
Options (change) | 3,328 | 2,659 | 2,220 | 1,775 | 180 | 8,727 | 8,727 | 4,726 |
Destination | 995 | 995 | 995 | 995 | 995 | 895 | 895 | 895 |
Total Price | $33,553 | $36,263 | $34,556 | $37,181 | $36,043 | $65,375 | $67,775 | $79,375 |
Total Invoice | $31,242 | $33,909 | $32,112 | $34,758 | $33,666 | $60,866 | $63,099 | $73,883 |
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Lowest Adjusted Price and Invoice: Toyota RAV4 SE | ||||||||
TrueDelta Adjusted Price Difference: $27,117 | ||||||||
TrueDelta Adjusted Invoice Difference: $25,244 | ||||||||
Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2014 | 2014 | 2014 |
Model | RAV4 | RAV4 | RAV4 | RAV4 | RAV4 | A6 / S6 | A6 / S6 | A6 / S6 |
Trim | SE | Hybrid SE | Limited | Hybrid Limited | Platinum | A6 3.0T | A6 3.0 TDI | S6 4.0 TFSI |
Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 176hp I4 | 150hp I4 H | 176hp I4 | 150hp I4 H | 176hp I4 | 310hp V6 | 240hp V6 D | 420hp V8 |
Transmission | T6 | CVT | T6 | CVT | T6 | T8 | T8 | S7 |
Drivetrain | FWD | AWD | FWD | AWD | FWD | AWD | AWD | AWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 576, 11 | 576, 11 | 576, 11 | 576, 11 | 576, 11 | 630, 14 | 630, 14 | 630, 14 |
Tire (rear if not all the same) | 235/55-18 | 235/55-18 | 235/55-18 | 235/55-18 | 235/55-18 | 255/40-19 | 255/40-19 | 255/40-19 |
Total Price | $33,553 | $36,263 | $34,556 | $37,181 | $36,043 | $65,375 | $67,775 | $79,375 |
Adjustments for Features | 0 | -1,100 | -415 | -1,965 | -575 | -4,705 | -4,705 | -6,980 |
Feature-Adjusted Total Price | $33,553 | $35,163 | $34,141 | $35,216 | $35,468 | $60,670 | $63,070 | $72,395 |
Cost Above Minimum | $0 | $1,610 | $588 | $1,663 | $1,915 | $0 | $2,400 | $11,725 |
Total Invoice | $31,242 | $33,909 | $32,112 | $34,758 | $33,666 | $60,866 | $63,099 | $73,883 |
Adjustments for Features | 0 | -1,029 | -386 | -1,837 | -537 | -4,380 | -4,380 | -6,497 |
Feature-Adjusted Total Invoice | $31,242 | $32,880 | $31,726 | $32,921 | $33,129 | $56,486 | $58,719 | $67,386 |
Cost Above Minimum | $0 | $1,638 | $484 | $1,679 | $1,887 | $0 | $2,233 | $10,900 |
Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2014 | 2014 | 2014 |
Model | RAV4 | RAV4 | RAV4 | RAV4 | RAV4 | A6 / S6 | A6 / S6 | A6 / S6 |
Trim | SE | Hybrid SE | Limited | Hybrid Limited | Platinum | A6 3.0T | A6 3.0 TDI | S6 4.0 TFSI |
Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | |||||
CVT | $1000 | $1000 | ||||||
8-speed manually-shiftable automatic | $1300 | $1300 | ||||||
7-speed automated manual | $1200 | |||||||
FWD | $0 | $0 | $0 | |||||
AWD | $1700 | $1700 | $1700 | $1700 | $1700 | |||
Accessories | ||||||||
Adaptive cruise control | $600 | $600 | $600 | $600 | $600 | |||
Adaptive cruise control, all-speed | $850 | $850 | $850 | |||||
Hands-free trunk or liftgate | $100 | |||||||
Heated steering wheel | $100 | |||||||
Power liftgate | $350 | $350 | $350 | $350 | ||||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | $250 | |||
Tilt/telescoping steering wheel, power | $350 | $350 | $350 | |||||
Brakes, Airbags, and Other Safety | ||||||||
Automatic braking, high-speed or partial | $200 | $200 | $200 | $200 | $200 | |||
Collision preparation system, rear | $100 | $100 | $100 | |||||
Cross-traffic warning, rear | $100 | $100 | $100 | $100 | $100 | |||
Knee airbag, passenger | $75 | $75 | $75 | |||||
Lane departure prevention | $150 | $150 | $150 | |||||
Lane departure prevention, steering-based | $200 | $200 | $200 | $200 | $200 | |||
Pedestrian detection | $50 | $50 | $50 | $50 | $50 | |||
Perimeter scan | $25 | $25 | $25 | $25 | $25 | |||
Seat cushion airbag, passenger | $75 | $75 | $75 | $75 | $75 | |||
Trailer sway control | $25 | $25 | $25 | |||||
Wide-view front camera | $150 | $150 | $150 | |||||
Wide-view rear camera | $0 | $0 | $0 | |||||
Cargo Management | ||||||||
Cargo cover | $75 | $75 | $75 | $75 | $75 | |||
Cargo mat | $40 | $40 | $40 | $40 | $40 | |||
Cargo tray | $40 | $40 | $40 | $40 | $40 | |||
Overhead sunglass holder | $25 | $25 | $25 | $25 | $25 | |||
Rear seat pass-through | $100 | $100 | $100 | |||||
Roof rails | $250 | $250 | $250 | $250 | $250 | |||
Climate Control | ||||||||
Automatic air recirculation | $100 | $100 | $100 | |||||
Heated windshield washer nozzles | $15 | $15 | $15 | |||||
Rain-sensing wipers | $175 | $175 | $175 | |||||
Rear air vents with automatic controls | $250 | $250 | $250 | |||||
Rear dual-zone climate control | $125 | $125 | $125 | |||||
Rear wiper | $175 | $175 | $175 | $175 | $175 | |||
Residual heat | $50 | $50 | $50 | |||||
Variable intermittent wipers | $75 | $75 | $75 | $75 | $75 | |||
Drivetrain | ||||||||
Active rear differential | $500 | |||||||
Engine / Motor | ||||||||
Automatic start / stop | $150 | $150 | ||||||
Dual-mode exhaust, switchable | $500 | |||||||
Regenerative braking | $0 | $0 | $0 | |||||
Exterior | ||||||||
Body kit | $0 | $0 | $0 | |||||
Bodyside cladding (gray/black) | $250 | $250 | $250 | $250 | $250 | |||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | |||||
Deep-tinted rear windows | $275 | $275 | $275 | $275 | $275 | |||
Rear spoiler | $200 | $200 | $200 | $200 | $200 | |||
Wheel-lip moldings | $75 | $75 | $75 | $75 | $75 | |||
Infotainment | ||||||||
App support | $0 | $0 | $0 | $0 | $0 | |||
Handwriting recognition | $200 | $200 | $200 | |||||
In-vehicle Internet | $150 | $150 | $150 | |||||
iPod integration | $100 | $100 | $100 | |||||
Media drive | $15 | $15 | $15 | |||||
Siri Eyes Free support | $0 | $0 | $0 | $0 | $0 | |||
SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | |||
USB port | $25 | $25 | $25 | $25 | $25 | |||
Wi-Fi hotspot | $50 | $50 | $50 | |||||
Instruments, Lights, and Mirrors | ||||||||
Auto-dimming driver-side mirror | $75 | $75 | $75 | |||||
Auto-dimming headlights | $200 | $200 | $200 | $200 | $200 | |||
Auto-dimming passenger-side mirror | $75 | $75 | $75 | |||||
Cornering lights | $50 | $50 | $50 | |||||
Fog light, rear | $100 | $100 | $100 | |||||
Fog lights | $125 | $125 | $125 | $125 | $125 | |||
Interior ambient lighting | $150 | $150 | $150 | |||||
Large energy flow and fuel economy display | $25 | $25 | ||||||
LED headlights | $1000 | $1000 | $1000 | |||||
LED headlights, single projector or low beam only | $750 | $750 | $750 | $750 | $750 | |||
Mirror tilt-down in reverse | $25 | $25 | $25 | |||||
Power-folding mirrors | $50 | $50 | $50 | |||||
Steering-linked headlights | $150 | $150 | $150 | |||||
Tachometer | $75 | $75 | $75 | $75 | $75 | $75 | ||
Seats and Interior Trim | ||||||||
Cooled or ventilated front seats | $300 | $300 | ||||||
Door sill trim plates | $100 | $100 | $100 | $100 | $100 | |||
Illuminated door sill trim plates | $200 | $200 | $200 | |||||
Leather door panel trim | $250 | |||||||
Leather seating surfaces | $900 | $900 | $900 | |||||
Manual recliner, second row seats | $75 | $75 | $75 | $75 | $75 | |||
Memory system, driver seat | $200 | $200 | $200 | $200 | $200 | $200 | ||
Metal pedals | $75 | |||||||
Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | |||||
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | |||||
Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | |||||
Power height adjuster, passenger seat | $100 | $100 | $100 | |||||
Power lumbar adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | |||
Power recliner, passenger seat | $100 | $100 | $100 | |||||
Power tilt adjuster, passenger seat | $100 | $100 | $100 | |||||
Synthetic leather seating surfaces | $0 | $0 | $0 | $0 | $0 | |||
Wood trim | $300 | $300 | $300 | |||||
Suspension, Wheels, and Tires | ||||||||
Adaptive dampers - electrical | $500 | |||||||
Air suspension, auto-leveling and height adjustable | $1000 | |||||||
Alloy wheels | $350 | $350 | $350 | $350 | $350 | |||
Chrome-coated alloy wheels | $600 | $600 | $600 | |||||
Sport suspension (upgrade) | $0 | $0 | $0 | $0 | $0 | |||
Transmission | ||||||||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | $100 | ||||
Total Value of Features | $6,315 | $7,415 | $6,730 | $8,280 | $6,890 | $11,020 | $11,020 | $13,295 |
Value of Feature Adjustments | $0 | $1,100 | $415 | $1,965 | $575 | $4,705 | $4,705 | $6,980 |
Value of Feature Adjustments | 0 | -1,029 | -386 | -1,837 | -537 | -4,380 | -4,380 | -6,497 |
Model Year | 2018 | 2014 |
Model | RAV4 | A6 / S6 |
Body | 4dr SUV | 4dr Sedan |
Wheelbase | 104.7 in | 114.7 in |
Length | 183.5 in | 193.9 in |
Width | 72.6 in | 73.8 in |
Height | 65.9 in | 57.8 in |
Curb Weight | 3,456 lb. | 3,727 lb. |
Fuel Capacity | 15.9 gal. | 19.8 gal. |
Row 1 Headroom | 39.8 in | 37.2 in |
Row 1 Shoulder Room | 57.3 in | 57.5 in |
Row 1 Hip Room | 54.3 in | 0.0 in |
Row 1 Legroom | 42.6 in | 41.3 in |
Row 2 Headroom | 38.9 in | 37.8 in |
Row 2 Shoulder Room | 55.4 in | 56.3 in |
Row 2 Hip Room | 48.9 in | 0.0 in |
Row 2 Legroom | 37.2 in | 37.4 in |
Cargo Volume, Minimum | 38.4 ft3 | 14.1 ft3 |
Cargo Volume, Maximum | 73.4 ft3 | 14.1 ft3 |
Advanced Technology Package | ||
Feature | Value | Requested? |
Obstacle detection, front | 150 | Yes |
Obstacle detection, rear | 250 | Yes |
Surround sound | 250 | Yes |
JBL, 576W, 11 speakers (with subwoofer) | 350 | No |
Around view cameras | 300 | Yes |
Perimeter scan | 25 | No |
Navigation system | 550 | Yes |
DVD-compatible player | 0 | Yes |
Voice control for nav and audio | 75 | Yes |
App support | 0 | No |
Total Requested | 1575 | 81% |
Total Not Requested | 375 | 19% |
Power Extra Value Package | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Power liftgate | 350 | No |
Proximity key | 250 | Yes |
Blind spot warning system | 200 | Yes |
Cross-traffic warning, rear | 100 | No |
Total Requested | 700 | 61% |
Total Not Requested | 450 | 39% |
Advanced Technology Package | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Obstacle detection, front | 150 | Yes |
Obstacle detection, rear | 250 | Yes |
Surround sound | 250 | Yes |
JBL, 576W, 11 speakers (with subwoofer) | 350 | No |
Around view cameras | 300 | Yes |
Perimeter scan | 25 | No |
Navigation system | 550 | Yes |
DVD-compatible player | 0 | Yes |
Voice control for nav and audio | 75 | Yes |
App support | 0 | No |
Total Requested | 1825 | 83% |
Total Not Requested | 375 | 17% |
Advanced Technology Package | ||
Feature | Value | Requested? |
Surround sound | 250 | Yes |
Around view cameras | 300 | Yes |
JBL, 576W, 11 speakers (with subwoofer) | 350 | No |
Perimeter scan | 25 | No |
Total Requested | 550 | 59% |
Total Not Requested | 375 | 41% |
Advanced Technology Package | ||
Feature | Value | Requested? |
Surround sound | 250 | Yes |
Around view cameras | 300 | Yes |
JBL, 576W, 11 speakers (with subwoofer) | 350 | No |
Perimeter scan | 25 | No |
Total Requested | 550 | 59% |
Total Not Requested | 375 | 41% |
Driver Assistance Package | ||
Feature | Value | Requested? |
Radar- or camera-based collision preparation system | 0 | Yes |
Lane departure warning system | 200 | Yes |
Adaptive cruise control, all-speed | 700 | No |
Lane departure prevention system | 150 | Yes |
Around view cameras | 300 | Yes |
Automatic braking, low-speed | 200 | Yes |
Forward collision alert | 200 | Yes |
Wide-view front camera | 150 | No |
Wide-view rear camera | 0 | No |
Total Requested | 1050 | 55% |
Total Not Requested | 850 | 45% |
Sport Package | ||
Feature | Value | Requested? |
Sport suspension (upgrade) | 250 | Yes |
255/40YR19 tires | 400 | No |
Steering-wheel-mounted transmission controls | 100 | Yes |
Total Requested | 350 | 47% |
Total Not Requested | 400 | 53% |
Prestige Package | ||
Feature | Value | Requested? |
Cooled or ventilated front seats | 300 | No |
Bose, 630W, 14 speakers (with subwoofer) | 350 | No |
Tilt/telescoping steering wheel, power | 100 | No |
Steering-linked headlights | 150 | No |
Body kit | 0 | No |
Surround sound | 250 | Yes |
Interior lights, additional | 0 | No |
Cornering lights | 50 | No |
Sport front fascia (optional) | 0 | No |
Rear dual-zone climate control | 125 | No |
Sport rear fascia, e.g. diffuser (optional) | 0 | No |
Illuminated door sill trim plates | 100 | No |
Power-folding mirrors | 50 | No |
Blind spot warning system | 200 | Yes |
Collision preparation system, rear | 100 | No |
Total Requested | 450 | 25% |
Total Not Requested | 1325 | 75% |
Driver Assistance Package | ||
Feature | Value | Requested? |
Radar- or camera-based collision preparation system | 0 | Yes |
Lane departure warning system | 200 | Yes |
Adaptive cruise control, all-speed | 700 | No |
Lane departure prevention system | 150 | Yes |
Around view cameras | 300 | Yes |
Automatic braking, low-speed | 200 | Yes |
Forward collision alert | 200 | Yes |
Wide-view front camera | 150 | No |
Wide-view rear camera | 0 | No |
Total Requested | 1050 | 55% |
Total Not Requested | 850 | 45% |
Sport Package | ||
Feature | Value | Requested? |
Sport suspension (upgrade) | 250 | Yes |
255/40YR19 tires | 400 | No |
Steering-wheel-mounted transmission controls | 100 | Yes |
Total Requested | 350 | 47% |
Total Not Requested | 400 | 53% |
Prestige Package | ||
Feature | Value | Requested? |
Cooled or ventilated front seats | 300 | No |
Bose, 630W, 14 speakers (with subwoofer) | 350 | No |
Tilt/telescoping steering wheel, power | 100 | No |
Steering-linked headlights | 150 | No |
Body kit | 0 | No |
Surround sound | 250 | Yes |
Interior lights, additional | 0 | No |
Cornering lights | 50 | No |
Sport front fascia (optional) | 0 | No |
Rear dual-zone climate control | 125 | No |
Sport rear fascia, e.g. diffuser (optional) | 0 | No |
Illuminated door sill trim plates | 100 | No |
Power-folding mirrors | 50 | No |
Blind spot warning system | 200 | Yes |
Collision preparation system, rear | 100 | No |
Total Requested | 450 | 25% |
Total Not Requested | 1325 | 75% |
Driver Assistance Package | ||
Feature | Value | Requested? |
Radar- or camera-based collision preparation system | 0 | Yes |
Lane departure warning system | 200 | Yes |
Adaptive cruise control, all-speed | 700 | No |
Lane departure prevention system | 150 | Yes |
Around view cameras | 300 | Yes |
Automatic braking, low-speed | 200 | Yes |
Forward collision alert | 200 | Yes |
Wide-view front camera | 150 | No |
Wide-view rear camera | 0 | No |
Total Requested | 1050 | 55% |
Total Not Requested | 850 | 45% |