The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $33,553 Toyota RAV4 SE | |||||||
Difference: $31,967 | |||||||
Lowest Total Invoice: $31,242 Toyota RAV4 SE | |||||||
Difference: $29,755 | |||||||
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Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2013 | 2013 |
Model | RAV4 | RAV4 | RAV4 | RAV4 | RAV4 | A6 / S6 | A6 / S6 |
Trim | SE | Hybrid SE | Limited | Hybrid Limited | Platinum | A6 3.0T | S6 4.0 TFSI |
Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan |
Base Price | $28,790 | $32,185 | $30,905 | $34,030 | $34,750 | $50,400 | $71,900 |
Base Invoice | $26,919 | $30,255 | $28,897 | $31,988 | $32,491 | $46,872 | $66,868 |
Advanced Technology Package | 2,460 | 2,785 | 1,935 | 1,435 | |||
Power Extra Value Package | 1,010 | ||||||
All-weather floor mats | 249 | 249 | 249 | 249 | 249 | 150 | 150 |
Cargo net | 49 | 49 | 49 | 49 | 49 | ||
Door sill trim plates | 199 | 199 | |||||
Floor mats | 224 | 224 | |||||
Innovation Package | 5,650 | ||||||
Prestige Package | 6,550 | ||||||
Metallic paint (extra cost) | 475 | 475 | |||||
LED headlights | 1,400 | 1,400 | |||||
Driver Assistance Package | 2,500 | ||||||
Advanced Technology Package | 2,189 | 2,479 | 1,722 | 1,277 | |||
Power Extra Value Package | 959 | ||||||
All-weather floor mats | 145 | 145 | 145 | 145 | 145 | 139 | 139 |
Cargo net | 35 | 35 | 35 | 35 | 35 | ||
Door sill trim plates | 179 | 179 | |||||
Floor mats | 139 | 139 | |||||
Innovation Package | 5,255 | ||||||
Prestige Package | 6,091 | ||||||
Metallic paint (extra cost) | 443 | 443 | |||||
LED headlights | 1,302 | 1,302 | |||||
Driver Assistance Package | 2,327 | ||||||
Options (change) | 3,768 | 3,083 | 2,656 | 2,156 | 298 | 14,225 | 4,525 |
Options (change) | 3,328 | 2,659 | 2,220 | 1,775 | 180 | 13,230 | 4,211 |
Destination | 995 | 995 | 995 | 995 | 995 | 895 | 895 |
Total Price | $33,553 | $36,263 | $34,556 | $37,181 | $36,043 | $65,520 | $77,320 |
Total Invoice | $31,242 | $33,909 | $32,112 | $34,758 | $33,666 | $60,997 | $71,974 |
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Lowest Adjusted Price and Invoice: Toyota RAV4 SE | |||||||
TrueDelta Adjusted Price Difference: $25,252 | |||||||
TrueDelta Adjusted Invoice Difference: $23,504 | |||||||
Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2013 | 2013 |
Model | RAV4 | RAV4 | RAV4 | RAV4 | RAV4 | A6 / S6 | A6 / S6 |
Trim | SE | Hybrid SE | Limited | Hybrid Limited | Platinum | A6 3.0T | S6 4.0 TFSI |
Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan |
Engine | 176hp I4 | 150hp I4 H | 176hp I4 | 150hp I4 H | 176hp I4 | 310hp V6 | 420hp V8 |
Transmission | T6 | CVT | T6 | CVT | T6 | T8 | S7 |
Drivetrain | FWD | AWD | FWD | AWD | FWD | AWD | AWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 576, 11 | 576, 11 | 576, 11 | 576, 11 | 576, 11 | 630, 14 | 630, 14 |
Tire (rear if not all the same) | 235/55-18 | 235/55-18 | 235/55-18 | 235/55-18 | 235/55-18 | 245/45-18 | 255/40-19 |
Total Price | $33,553 | $36,263 | $34,556 | $37,181 | $36,043 | $65,520 | $77,320 |
Adjustments for Features | 0 | -1,100 | -415 | -1,965 | -575 | -6,715 | -5,890 |
Feature-Adjusted Total Price | $33,553 | $35,163 | $34,141 | $35,216 | $35,468 | $58,805 | $71,430 |
Cost Above Minimum | $0 | $1,610 | $588 | $1,663 | $1,915 | $0 | $12,625 |
Total Invoice | $31,242 | $33,909 | $32,112 | $34,758 | $33,666 | $60,997 | $71,974 |
Adjustments for Features | 0 | -1,029 | -386 | -1,837 | -537 | -6,251 | -5,483 |
Feature-Adjusted Total Invoice | $31,242 | $32,880 | $31,726 | $32,921 | $33,129 | $54,746 | $66,491 |
Cost Above Minimum | $0 | $1,638 | $484 | $1,679 | $1,887 | $0 | $11,745 |
Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2013 | 2013 |
Model | RAV4 | RAV4 | RAV4 | RAV4 | RAV4 | A6 / S6 | A6 / S6 |
Trim | SE | Hybrid SE | Limited | Hybrid Limited | Platinum | A6 3.0T | S6 4.0 TFSI |
Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | ||||
CVT | $1000 | $1000 | |||||
8-speed manually-shiftable automatic | $1300 | ||||||
7-speed automated manual | $1200 | ||||||
FWD | $0 | $0 | $0 | ||||
AWD | $1700 | $1700 | $1700 | $1700 | |||
Accessories | |||||||
Adaptive cruise control | $600 | $600 | $600 | $600 | $600 | ||
Adaptive cruise control, all-speed | $850 | $850 | |||||
Hands-free trunk or liftgate | $100 | ||||||
Heated steering wheel | $100 | ||||||
Power liftgate | $350 | $350 | $350 | $350 | |||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | $250 | ||
Tilt/telescoping steering wheel, power | $350 | $350 | |||||
Brakes, Airbags, and Other Safety | |||||||
Around view cameras | $500 | $500 | $500 | $500 | $500 | $500 | |
Automatic braking, high-speed or partial | $200 | $200 | $200 | $200 | $200 | ||
Collision preparation system, rear | $100 | $100 | |||||
Cross-traffic warning, rear | $100 | $100 | $100 | $100 | $100 | ||
Knee airbag, passenger | $75 | $75 | |||||
Lane departure prevention | $150 | ||||||
Lane departure prevention, steering-based | $200 | $200 | $200 | $200 | $200 | ||
Lane departure warning | $200 | $200 | $200 | $200 | $200 | $200 | |
Night vision | $1750 | ||||||
Pedestrian detection | $50 | $50 | $50 | $50 | $50 | ||
Pedestrian detection, night | $50 | ||||||
Perimeter scan | $25 | $25 | $25 | $25 | $25 | ||
Rearview camera | $200 | ||||||
Seat cushion airbag, passenger | $75 | $75 | $75 | $75 | $75 | ||
Trailer sway control | $25 | $25 | $25 | ||||
Wide-view front camera | $150 | ||||||
Wide-view rear camera | $0 | ||||||
Cargo Management | |||||||
Cargo cover | $75 | $75 | $75 | $75 | $75 | ||
Cargo mat | $40 | $40 | |||||
Cargo tray | $40 | $40 | $40 | $40 | $40 | ||
Overhead sunglass holder | $25 | $25 | $25 | $25 | $25 | ||
Rear seat pass-through | $100 | $100 | |||||
Roof rails | $250 | $250 | $250 | $250 | $250 | ||
Climate Control | |||||||
Automatic air recirculation | $100 | $100 | |||||
Heated windshield washer nozzles | $15 | $15 | |||||
Rain-sensing wipers | $175 | $175 | |||||
Rear air vents with automatic controls | $250 | $250 | |||||
Rear dual-zone climate control | $125 | $125 | |||||
Rear wiper | $175 | $175 | $175 | $175 | $175 | ||
Residual heat | $50 | $50 | |||||
Variable intermittent wipers | $75 | $75 | $75 | $75 | $75 | ||
Drivetrain | |||||||
Active rear differential | $500 | ||||||
Engine / Motor | |||||||
Automatic start / stop | $150 | ||||||
Dual-mode exhaust, switchable | $500 | ||||||
Regenerative braking | $0 | $0 | |||||
Exterior | |||||||
Body kit | $0 | $0 | |||||
Bodyside cladding (gray/black) | $250 | $250 | $250 | $250 | $250 | ||
Bright-finished exhaust tip(s) | $25 | $25 | |||||
Deep-tinted rear windows | $275 | $275 | $275 | $275 | $275 | ||
Rear spoiler | $200 | $200 | $200 | $200 | $200 | ||
Wheel-lip moldings | $75 | $75 | $75 | $75 | $75 | ||
Infotainment | |||||||
App support | $0 | $0 | $0 | $0 | $0 | ||
Handwriting recognition | $200 | $200 | |||||
In-vehicle Internet | $150 | $150 | |||||
iPod integration | $100 | $100 | |||||
Media drive | $15 | $15 | |||||
Siri Eyes Free support | $0 | $0 | $0 | $0 | $0 | ||
SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | ||
USB port | $25 | $25 | $25 | $25 | $25 | ||
Wi-Fi hotspot | $50 | $50 | |||||
Instruments, Lights, and Mirrors | |||||||
Auto-dimming driver-side mirror | $75 | $75 | |||||
Auto-dimming headlights | $200 | $200 | $200 | $200 | $200 | ||
Auto-dimming passenger-side mirror | $75 | $75 | |||||
Cornering lights | $50 | $50 | |||||
Fog light, rear | $100 | $100 | |||||
Fog lights | $125 | $125 | $125 | $125 | $125 | ||
Head-up display (HUD) | $350 | ||||||
Interior ambient lighting | $150 | $150 | |||||
Large energy flow and fuel economy display | $25 | $25 | |||||
LED headlights | $1000 | $1000 | |||||
LED headlights, single projector or low beam only | $750 | $750 | $750 | $750 | $750 | ||
Mirror tilt-down in reverse | $25 | $25 | |||||
Power-folding mirrors | $50 | $50 | |||||
Steering-linked headlights | $150 | $150 | |||||
Tachometer | $75 | $75 | $75 | $75 | $75 | ||
Seats and Interior Trim | |||||||
Cooled or ventilated front seats | $300 | ||||||
Door sill trim plates | $100 | $100 | $100 | $100 | $100 | ||
Illuminated door sill trim plates | $200 | $200 | |||||
Leather seating surfaces | $900 | $900 | |||||
Manual recliner, second row seats | $75 | $75 | $75 | $75 | $75 | ||
Memory system, driver seat | $200 | $200 | $200 | $200 | $200 | ||
Metal pedals | $75 | ||||||
Power 4-way lumbar adjuster, driver seat | $150 | $150 | |||||
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | |||||
Power fore-aft adjuster, passenger seat | $100 | $100 | |||||
Power height adjuster, passenger seat | $100 | $100 | |||||
Power lumbar adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | ||
Power recliner, passenger seat | $100 | $100 | |||||
Power tilt adjuster, passenger seat | $100 | $100 | |||||
Synthetic leather seating surfaces | $0 | $0 | $0 | $0 | $0 | ||
Wood trim | $300 | $300 | |||||
Suspension, Wheels, and Tires | |||||||
Adaptive dampers - electrical | $500 | ||||||
Air suspension, auto-leveling and height adjustable | $1000 | ||||||
Alloy wheels | $350 | $350 | $350 | $350 | |||
Chrome-coated alloy wheels | $600 | $600 | $600 | ||||
Sport suspension (upgrade) | $0 | $0 | $0 | ||||
Transmission | |||||||
Steering-wheel-mounted transmission controls | $100 | $100 | |||||
Total Value of Features | $7,015 | $8,115 | $7,430 | $8,980 | $7,590 | $13,730 | $12,905 |
Value of Feature Adjustments | $0 | $1,100 | $415 | $1,965 | $575 | $6,715 | $5,890 |
Value of Feature Adjustments | 0 | -1,029 | -386 | -1,837 | -537 | -6,251 | -5,483 |
Model Year | 2018 | 2013 |
Model | RAV4 | A6 / S6 |
Body | 4dr SUV | 4dr Sedan |
Wheelbase | 104.7 in | 114.7 in |
Length | 183.5 in | 193.9 in |
Width | 72.6 in | 73.8 in |
Height | 65.9 in | 57.8 in |
Curb Weight | 3,456 lb. | 3,727 lb. |
Fuel Capacity | 15.9 gal. | 19.8 gal. |
Row 1 Headroom | 39.8 in | 37.2 in |
Row 1 Shoulder Room | 57.3 in | 57.5 in |
Row 1 Hip Room | 54.3 in | 0.0 in |
Row 1 Legroom | 42.6 in | 41.3 in |
Row 2 Headroom | 38.9 in | 37.8 in |
Row 2 Shoulder Room | 55.4 in | 56.3 in |
Row 2 Hip Room | 48.9 in | 0.0 in |
Row 2 Legroom | 37.2 in | 37.4 in |
Cargo Volume, Minimum | 38.4 ft3 | 14.1 ft3 |
Cargo Volume, Maximum | 73.4 ft3 | 14.1 ft3 |
Advanced Technology Package | ||
Feature | Value | Requested? |
Obstacle detection, front | 150 | Yes |
Obstacle detection, rear | 250 | Yes |
Surround sound | 250 | Yes |
JBL, 576W, 11 speakers (with subwoofer) | 350 | No |
Around view cameras | 300 | Yes |
Perimeter scan | 25 | No |
Navigation system | 550 | Yes |
DVD-compatible player | 0 | Yes |
Voice control for nav and audio | 75 | Yes |
App support | 0 | No |
Total Requested | 1575 | 81% |
Total Not Requested | 375 | 19% |
Power Extra Value Package | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Power liftgate | 350 | No |
Proximity key | 250 | Yes |
Blind spot warning system | 200 | Yes |
Cross-traffic warning, rear | 100 | No |
Total Requested | 700 | 61% |
Total Not Requested | 450 | 39% |
Advanced Technology Package | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Obstacle detection, front | 150 | Yes |
Obstacle detection, rear | 250 | Yes |
Surround sound | 250 | Yes |
JBL, 576W, 11 speakers (with subwoofer) | 350 | No |
Around view cameras | 300 | Yes |
Perimeter scan | 25 | No |
Navigation system | 550 | Yes |
DVD-compatible player | 0 | Yes |
Voice control for nav and audio | 75 | Yes |
App support | 0 | No |
Total Requested | 1825 | 83% |
Total Not Requested | 375 | 17% |
Advanced Technology Package | ||
Feature | Value | Requested? |
Surround sound | 250 | Yes |
Around view cameras | 300 | Yes |
JBL, 576W, 11 speakers (with subwoofer) | 350 | No |
Perimeter scan | 25 | No |
Total Requested | 550 | 59% |
Total Not Requested | 375 | 41% |
Advanced Technology Package | ||
Feature | Value | Requested? |
Surround sound | 250 | Yes |
Around view cameras | 300 | Yes |
JBL, 576W, 11 speakers (with subwoofer) | 350 | No |
Perimeter scan | 25 | No |
Total Requested | 550 | 59% |
Total Not Requested | 375 | 41% |
Innovation Package | ||
Feature | Value | Requested? |
Night vision | 1750 | No |
Head-up display (HUD) | 350 | No |
Lane departure warning system | 200 | Yes |
Lane departure prevention system | 150 | Yes |
Around view cameras | 300 | Yes |
Wide-view front camera | 150 | No |
Pedestrian detection, night | 50 | No |
Wide-view rear camera | 0 | No |
Forward collision alert | 200 | Yes |
Radar- or camera-based collision preparation system | 0 | Yes |
Adaptive cruise control, all-speed | 700 | No |
Automatic braking, low-speed | 200 | Yes |
Power-folding mirrors | 50 | No |
Blind spot warning system | 200 | Yes |
Collision preparation system, rear only | 100 | No |
Total Requested | 1250 | 28% |
Total Not Requested | 3150 | 72% |
Prestige Package | ||
Feature | Value | Requested? |
Cooled or ventilated front seats | 300 | No |
Bose, 630W, 14 speakers (with subwoofer) | 350 | No |
Rearview camera | 200 | Yes |
Auto-dimming driver-side mirror | 75 | No |
DVD-compatible player | 0 | Yes |
Proximity key | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Auto-dimming passenger-side mirror | 75 | No |
HD radio | 50 | Yes |
Media drive, large | 15 | No |
Traffic + travel information | 25 | Yes |
In-vehicle Internet | 150 | No |
Wi-Fi hotspot | 50 | No |
Navigation system | 600 | Yes |
Handwriting recognition | 200 | No |
Xenon HID headlights | 500 | Yes |
Obstacle detection, front | 150 | Yes |
Obstacle detection, rear | 250 | Yes |
245/45HR18 tires | 400 | No |
Interior lights, additional | 0 | No |
Cornering lights | 50 | No |
Sport front fascia (optional) | 0 | No |
Rear dual-zone climate control | 125 | No |
Sport rear fascia, e.g. diffuser (optional) | 0 | No |
Illuminated door sill trim plates | 100 | No |
Tilt/telescoping steering wheel, power | 100 | No |
Steering-linked headlights | 150 | No |
Body kit | 0 | No |
Surround sound | 250 | Yes |
Total Requested | 2375 | 53% |
Total Not Requested | 2140 | 47% |
Driver Assistance Package | ||
Feature | Value | Requested? |
Radar- or camera-based collision preparation system | 0 | Yes |
Adaptive cruise control, all-speed | 700 | No |
Automatic braking, low-speed | 200 | Yes |
Forward collision alert | 200 | Yes |
Power-folding mirrors | 50 | No |
Blind spot warning system | 200 | Yes |
Collision preparation system, rear only | 100 | No |
Total Requested | 600 | 41% |
Total Not Requested | 850 | 59% |