Toyota RAV4 Toyota RAV4 2020 Kia Optima Kia Optima 2014

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Toyota RAV4 vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota RAV4 vs. Kia Optima Invoice Comparison

Lowest Total Price: $35,045

Kia Optima Hybrid EX   
Difference: $3,258

Calculate Payments

  Down Payment Interest Rate Term
Model Year202020202014
ModelRAV4RAV4Optima
TrimHybrid XSEHybrid LimitedHybrid EX
Body4dr SUV4dr SUV4dr Sedan
Base Price $34,300 $36,880 $31,995
Advanced Technology Package 2,785    
Cargo net 49 49 50
Door sill trim plates   199  
Technology Package     700
Panoramic sunroof     1,500
Advanced Technology Package 2,479    
Cargo net 35 35 42
Door sill trim plates   179  
Technology Package     650
Panoramic sunroof     1,395
Options (change) 2,834 248 2,250
Options (change) 2,514 214 2,087
Destination 1,175 1,175 800
Total Price $38,309 $38,303 $35,045

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota RAV4 dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota RAV4 vs. Kia Optima

Lowest Adjusted Price: Kia Optima Hybrid EX
Lowest Adjusted Invoice: Toyota RAV4 Hybrid Limited
TrueDelta Adjusted Price Difference: $308
TrueDelta Adjusted Invoice Difference: $31,275
Model Year202020202014
ModelRAV4RAV4Optima
TrimHybrid XSEHybrid LimitedHybrid EX
Body4dr SUV4dr SUV4dr Sedan
Engine176hp I4 H176hp I4 H159hp I4 H
TransmissionCVT-6CVT-6T6
DrivetrainAWDAWDFWD
EPA Fuel Economy (city/highway)41/37 MPG41/37 MPG36/40 MPG
Audio (watts, speakers)576, 11?, 6550, 12
Tire (rear if not all the same)225/60-18225/60-18215/55-17
Total Price$38,309$38,303$35,045
Adjustments for Features-2,775-2,9500
Feature-Adjusted Total Price$35,534$35,353$35,045
Cost Above Minimum$181$0$0

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Features Comparison: Toyota RAV4 vs. Kia Optima

Model Year202020202014
ModelRAV4RAV4Optima
TrimHybrid XSEHybrid LimitedHybrid EX
Body4dr SUV4dr SUV4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable CVT$1100$1100 
6-speed manually-shiftable automatic  $1100
AWD$1700$1700 
FWD  $0
Accessories 
Adaptive cruise control$600$600 
Cruise control  $150
Heated steering wheel  $100
Power liftgate $350 
Brakes, Airbags, and Other Safety 
911 assist  $25
Active or whiplash-reducing head restraints, front seats  $0
Around view cameras$500  
Automatic braking, high-speed or partial$200$200 
Automatic braking, low-speed$200$200 
Forward collision warning$200$200 
Knee airbag, driver$75$75 
Lane departure prevention, steering-based$200$200 
Lane departure warning$200$200 
Obstacle detection, front$150$150 
Pedestrian detection$50$50 
Perimeter scan$25  
Radar- or camera-based collision preparation system$0$0 
Rearview camera $200$200
Rollover sensor$50$50 
Seat cushion airbag, passenger$75$75 
Temporary spare tire$150$150 
Trailer sway control $25 
Vehicle health reports  $0
Cargo Management 
Air-conditioned storage compartment  $50
Cargo cover$75$75 
Rear seat pass-through  $100
Roof rails$250$250 
Climate Control 
Ionizing air filtration  $50
Rear air vents  $100
Rear wiper$175$175 
Engine / Motor 
Automatic start / stop  $150
Exterior 
Body kit  $0
Bodyside cladding (gray/black)$250$250 
Deep-tinted rear windows$275$275 
Laminated front side windows  $200
Panoramic sunroof  $1200
Sunroof$900$900 
Wheel-lip moldings$75$75 
Infotainment 
DVD-compatible player$0$0 
Siri Eyes Free support$0$0 
Surround sound$250 $250
Traffic + travel information$25$25 
Traffic information  $25
Voice control for external devices  $0
Instruments, Lights, and Mirrors 
Auto-dimming headlights$200$200 
Detailed driving style feedback  $100
Interior ambient lighting  $150
LED headlights, single projector or low beam only$750$750 
Power-folding mirrors  $50
Speaker lights  $100
Tachometer  $75
Xenon HID headlights  $500
Seats and Interior Trim 
Cooled or ventilated front seats  $300
Door sill trim plates$100$100 
Floor mats$75  
Folding second row seats$300$300 
Heated second row seats  $200
Illuminated door sill trim plates  $200
Leather seating surfaces  $900
Manual recliner, second row seats$75$75 
Memory system, driver seat $200$200
Power fore-aft adjuster, passenger seat  $100
Power recliner, passenger seat  $100
Synthetic leather seating surfaces$0$0 
Suspension, Wheels, and Tires 
Alloy wheels$350 $350
Chrome-coated alloy wheels $600 
Electronic systems calibration selector$200$200 
Sport suspension (upgrade)$0  
Total Value of Features$9,800$9,975$7,025
Value of Feature Adjustments$2,775$2,950$0
Value of Feature Adjustments-267-1070

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Specifications Comparison: Toyota RAV4 vs. Kia Optima

Model Year20202014
ModelRAV4Optima
Body4dr SUV4dr Sedan
Wheelbase105.9 in110.0 in
Length180.9 in190.7 in
Width73.0 in72.1 in
Height67.0 in57.9 in
Curb Weight3,710 lb.3,510 lb.
Fuel Capacity14.5 gal.18.5 gal.
Row 1 Headroom39.5 in40.0 in
Row 1 Shoulder Room57.8 in57.3 in
Row 1 Hip Room54.3 in54.7 in
Row 1 Legroom41.0 in45.5 in
Row 2 Headroom39.5 in37.6 in
Row 2 Shoulder Room56.4 in55.7 in
Row 2 Hip Room47.7 in54.5 in
Row 2 Legroom37.8 in34.7 in
Cargo Volume,
Minimum
37.6 ft315.4 ft3
Cargo Volume,
Maximum
0.0 ft315.4 ft3

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Option Package Details
Toyota RAV4 Hybrid XSE

Advanced Technology Package
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Obstacle detection, front150No
Obstacle detection, rear250Yes
Surround sound250Yes
JBL, 576W, 11 speakers (with subwoofer)350No
Perimeter scan25No
Around view cameras300No
Navigation system550Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
App support0Yes
Total Requested137563%
Total Not Requested82537%

Option Package Details
Kia Optima Hybrid EX

Technology Package
FeatureValueRequested?
Obstacle detection, rear250Yes
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Total Requested550100%
Total Not Requested00%

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