Toyota RAV4 Toyota RAV4 2016 Kia Soul Kia Soul 2020

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Toyota RAV4 vs. Kia Soul Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota RAV4 vs. Kia Soul Invoice Comparison

Lowest Total Price: $32,123

Toyota RAV4 SE   
Difference: $2,162

Calculate Payments

  Down Payment Interest Rate Term
Model Year2016201620162020
ModelRAV4RAV4RAV4Soul
TrimSELimitedHybrid LimitedGT-Line Turbo
Body4dr SUV4dr SUV4dr SUV4dr Hatch
Base Price $29,265 $31,510 $33,610 $27,490
Entune Premium JBL Audio with Integrated Navigation 1,310      
Cargo net 49 49 49 50
Cargo tray 100 100 100 80
Remote start 499 499 499 425
Floor mats   225 225 125
Door sill trim plates   199 199  
Universal garage door opener       350
Tech Package       3,000
Rear spoiler       395
Panoramic sunroof       1,000
Illuminated door sill trim plates       250
Entune Premium JBL Audio with Integrated Navigation 1,165      
Cargo net 35 35 35 42
Cargo tray 60 60 60 67
Remote start 310 310 310 353
Floor mats   140 140 102
Door sill trim plates   179 179  
Universal garage door opener       291
Tech Package       2,794
Rear spoiler       327
Panoramic sunroof       932
Illuminated door sill trim plates       208
Options (change) 1,958 1,072 1,072 5,675
Options (change) 1,570 724 724 5,116
Destination 900 900 900 1,120
Total Price $32,123 $33,482 $35,582 $34,285

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota RAV4 dealer quotes or Kia Soul dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota RAV4 vs. Kia Soul

Lowest Adjusted Price: Toyota RAV4 Limited
Lowest Adjusted Invoice: Kia Soul GT-Line Turbo
TrueDelta Adjusted Price Difference: $2,468
TrueDelta Adjusted Invoice Difference: $22,669
Model Year2016201620162020
ModelRAV4RAV4RAV4Soul
TrimSELimitedHybrid LimitedGT-Line Turbo
Body4dr SUV4dr SUV4dr SUV4dr Hatch
Engine176hp I4176hp I4150hp I4 H147hp I4
TransmissionT6T6CVTS7
DrivetrainFWDFWDAWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)576, 11?, 6?, 6315, 8
Tire (rear if not all the same)235/55-18235/55-18235/55-18235/45-18
Total Price$32,123$33,482$35,582$34,285
Adjustments for Features0-2,515-4,065-850
Feature-Adjusted Total Price$32,123$30,967$31,517$33,435
Cost Above Minimum$1,156$0$550$0

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Features Comparison: Toyota RAV4 vs. Kia Soul

Model Year2016201620162020
ModelRAV4RAV4RAV4Soul
TrimSELimitedHybrid LimitedGT-Line Turbo
Body4dr SUV4dr SUV4dr SUV4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100  
CVT  $1000 
7-speed automated manual   $1200
FWD$0$0 $0
AWD  $1700 
Accessories 
Adaptive cruise control $600$600 
Cruise control$150  $150
Heated steering wheel   $100
Power liftgate$350$350$350 
Universal garage door opener $100$100$100
Brakes, Airbags, and Other Safety 
911 assist   $25
Automatic braking, high-speed or partial $200$200 
Automatic braking, low-speed $200$200 
Forward collision warning $200$200$200
Knee airbag, driver$75$75$75 
Lane departure prevention, steering-based $200$200 
Lane departure warning $200$200$200
Obstacle detection, front $150$150 
Obstacle detection, rear $250$250 
Pedestrian detection $50$50 
Radar- or camera-based collision preparation system $0$0 
Seat cushion airbag, passenger$75$75$75 
Temporary spare tire$150$150$150 
Trailer sway control $25$25 
Vehicle health reports   $0
Cargo Management 
Cargo mat $40$40 
Roof rails$250$250$250 
Climate Control 
Dual-zone climate control$125$125$125 
Interior air filter$0$0$0 
Ionizing air filtration   $50
Exterior 
Bodyside cladding (gray/black)$250$250$250 
Bright-finished exhaust tip(s)   $25
Panoramic sunroof   $1200
Sunroof$900$900$900 
Wheel-lip moldings$75$75$75 
Infotainment 
Android Auto support   $100
Apple CarPlay support   $100
DVD-compatible player$0$0$0 
Siri Eyes Free support$0$0$0 
Surround sound$250   
Traffic + travel information$25$25$25 
Traffic information   $25
Voice control for external devices   $0
Instruments, Lights, and Mirrors 
Auto-dimming headlights $200$200 
Auto-dimming rearview mirror $150$150$150
Boost gauge   $75
Large energy flow and fuel economy display  $25 
LED headlights, single projector or low beam only$750$750$750 
Power-folding mirrors   $50
Speaker lights   $100
Tachometer$75$75 $75
Xenon HID headlights   $500
Seats and Interior Trim 
Door sill trim plates$100$100$100 
Heated second row seats   $200
Illuminated door sill trim plates   $200
Manual recliner, second row seats$75$75$75 
Memory system, driver seat $200$200 
Partial leather seating sufaces   $450
Power fore-aft adjuster, passenger seat   $100
Power height adjuster, passenger seat   $100
Power recliner, passenger seat   $100
Power tilt adjuster, passenger seat   $100
Synthetic leather seating surfaces$0$0$0 
Upholstered instrument cluster hood   $50
Suspension, Wheels, and Tires 
Alloy wheels$350  $350
Chrome-coated alloy wheels $600$600 
Sport suspension (upgrade)$0   
Transmission 
Steering-wheel-mounted transmission controls$100   
Total Value of Features$5,225$7,740$9,290$6,075
Value of Feature Adjustments$0$2,515$4,065$850
Value of Feature Adjustments0-2,335-3,795-155

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Specifications Comparison: Toyota RAV4 vs. Kia Soul

Model Year20162020
ModelRAV4Soul
Body4dr SUV4dr Hatch
Wheelbase104.7 in102.4 in
Length183.5 in165.2 in
Width72.6 in70.9 in
Height65.9 in63.0 in
Curb Weight3,456 lb.2,802 lb.
Fuel Capacity15.9 gal.14.3 gal.
Row 1 Headroom39.8 in39.4 in
Row 1 Shoulder Room57.3 in55.5 in
Row 1 Hip Room54.3 in0.0 in
Row 1 Legroom42.6 in41.1 in
Row 2 Headroom38.9 in39.5 in
Row 2 Shoulder Room55.4 in54.7 in
Row 2 Hip Room48.9 in0.0 in
Row 2 Legroom37.2 in38.8 in
Cargo Volume,
Minimum
38.4 ft324.2 ft3
Cargo Volume,
Maximum
73.4 ft362.1 ft3

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Option Package Details
Toyota RAV4 SE

Entune Premium JBL Audio with Integrated Navigation
FeatureValueRequested?
Surround sound250No
JBL, 576W, 11 speakers (with subwoofer)350No
Navigation system550Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
App support0Yes
Total Requested62551%
Total Not Requested60049%

Option Package Details
Kia Soul GT-Line Turbo

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Compass0Yes
Total Requested250100%
Total Not Requested00%
Tech Package
FeatureValueRequested?
HD radio50Yes
Speaker lights100No
Harman/Kardon, 315W, 8 speakers (with subwoofer)350No
Lane departure warning200Yes
Blind spot warning system200Yes
Cross-traffic warning, rear100Yes
Forward collision warning200Yes
LED tail lights0No
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power lumbar adjuster, driver seat100Yes
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Xenon HID headlights500Yes
Power height adjuster, passenger seat100No
Power tilt adjuster, passenger seat100No
Power-folding mirrors50No
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Heated front seats200Yes
Heated second row seats200No
Heated steering wheel100No
Total Requested262569%
Total Not Requested120031%

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