The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $34,745 Kia Optima SX | ||
Difference: $11,204 | ||
Lowest Total Invoice: $32,293 Kia Optima SX | ||
Difference: $8,421 | ||
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Model Year | 2018 | 2010 |
Model | Optima | ES |
Trim | SX | 350 |
Body | 4dr Sedan | 4dr Sedan |
Base Price | $30,500 | $35,175 |
Base Invoice | $28,380 | $31,892 |
Universal garage door opener | 350 | |
Technology Package | 3,000 | |
Ultra Luxury Package | 3,535 | |
Adaptive cruise control | 1,500 | |
Navigation System / Mark Levinson Pkg. | 4,065 | |
Obstacle detection, rear | 500 | |
Rear spoiler | 299 | |
Universal garage door opener | 291 | |
Technology Package | 2,727 | |
Ultra Luxury Package | 2,828 | |
Adaptive cruise control | 1,200 | |
Navigation System / Mark Levinson Pkg. | 3,320 | |
Obstacle detection, rear | 400 | |
Rear spoiler | 199 | |
Options (change) | 3,350 | 9,899 |
Options (change) | 3,018 | 7,947 |
Destination | 895 | 875 |
Total Price | $34,745 | $45,949 |
Total Invoice | $32,293 | $40,714 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | ||
TrueDelta Adjusted Price Difference: $12,114 | ||
TrueDelta Adjusted Invoice Difference: $9,267 | ||
Model Year | 2018 | 2010 |
Model | Optima | ES |
Trim | SX | 350 |
Body | 4dr Sedan | 4dr Sedan |
Engine | 245hp I4 | 272hp V6 |
Transmission | T6 | T6 |
Drivetrain | FWD | FWD |
EPA Fuel Economy (city/highway) | 22/31 MPG | 19/27 MPG |
Audio (watts, speakers) | 630, 10 | 300, 14 |
Tire (rear if not all the same) | 235/45-18 | 215/55-17 |
Total Price | $34,745 | $45,949 |
Adjustments for Features | -910 | 0 |
Feature-Adjusted Total Price | $33,835 | $45,949 |
Total Invoice | $32,293 | $40,714 |
Adjustments for Features | -846 | 0 |
Feature-Adjusted Total Invoice | $31,447 | $40,714 |
Model Year | 2018 | 2010 |
Model | Optima | ES |
Trim | SX | 350 |
Body | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||
6-speed manually-shiftable automatic | $1100 | $1100 |
FWD | $0 | $0 |
Accessories | ||
Adaptive cruise control | $600 | |
Adaptive cruise control, all-speed | $850 | |
Proximity trunk or liftgate opener | $125 | |
Remote window/roof operation | $15 | |
Sunshade, rear, power | $225 | |
Tilt/telescoping steering wheel, manual | $250 | |
Tilt/telescoping steering wheel, power | $350 | |
Brakes, Airbags, and Other Safety | ||
911 assist | $25 | |
Automatic braking, low-speed | $200 | |
Blind spot warning system | $200 | |
Cross-traffic warning, rear | $100 | |
Forward collision warning | $200 | |
Full-size spare tire | $225 | |
Knee airbag, passenger | $75 | |
Lane departure warning | $200 | |
Obstacle detection, front | $150 | |
Radar- or camera-based collision preparation system | $0 | |
Rear side airbags | $300 | |
Rollover sensor | $50 | |
Temporary spare tire | $150 | |
Vehicle health reports | $0 | |
Cargo Management | ||
Cargo mat | $40 | |
Rear seat pass-through | $100 | |
Climate Control | ||
Automatic air recirculation | $100 | |
Rain-sensing wipers | $175 | |
Variable intermittent wipers | $75 | |
Water-repellent front-door glass | $15 | |
Exterior | ||
Black exterior trim (optional) | $0 | |
Laminated front side windows | $200 | |
Painted brake calipers (optional) | $0 | |
Infotainment | ||
Android Auto support | $100 | |
App support | $0 | |
Apple CarPlay support | $100 | |
CD changer, in-dash | $325 | |
DVD-compatible player | $0 | |
HD radio | $50 | |
MP3-compatible player | $50 | |
SMS text-to-speech reader | $25 | |
Telematics service, such as OnStar | $200 | |
Traffic + travel information | $25 | |
Traffic information | $25 | |
USB port | $25 | |
Voice control for external devices | $0 | |
Instruments, Lights, and Mirrors | ||
Approach detection | $25 | |
Auto-dimming headlights | $200 | |
LED headlights | $1000 | |
Mirror tilt-down in reverse | $25 | |
Power-folding mirrors | $50 | |
Turn signals on or near mirrors | $25 | |
Xenon HID headlights | $500 | |
Seats and Interior Trim | ||
Door sill trim plates | $100 | |
Folding second row seats | $300 | |
Leather-wrapped steering wheel | $150 | |
Memory system, passenger seat | $150 | |
Metal pedals | $75 | |
Power 4-way lumbar adjuster, driver seat | $150 | |
Power lumbar adjuster, driver seat | $100 | |
Power thigh support length adjuster, driver seat | $100 | |
Wood trim | $300 | |
Wood/leather-wrapped steering wheel | $150 | |
Suspension, Wheels, and Tires | ||
Electronic systems calibration selector | $200 | |
Machined alloy wheels | $350 | |
Performance steering system (optional) | $0 | |
Polished alloy wheels | $350 | |
Sport suspension (upgrade) | $0 | |
Transmission | ||
Steering-wheel-mounted transmission controls | $100 | |
Total Value of Features | $6,715 | $5,805 |
Value of Feature Adjustments | $910 | $0 |
Value of Feature Adjustments | -846 | 0 |
Model Year | 2018 | 2010 |
Model | Optima | ES |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 110.4 in | 109.3 in |
Length | 191.1 in | 191.1 in |
Width | 73.2 in | 71.1 in |
Height | 57.7 in | 57.1 in |
Curb Weight | 3,494 lb. | 3,580 lb. |
Fuel Capacity | 18.5 gal. | 18.5 gal. |
Row 1 Headroom | 39.8 in | 37.4 in |
Row 1 Shoulder Room | 58.1 in | 57.3 in |
Row 1 Hip Room | 56.0 in | 55.9 in |
Row 1 Legroom | 45.5 in | 42.2 in |
Row 2 Headroom | 37.8 in | 36.8 in |
Row 2 Shoulder Room | 56.4 in | 56.3 in |
Row 2 Hip Room | 56.0 in | 52.8 in |
Row 2 Legroom | 35.6 in | 35.9 in |
Cargo Volume | 15.9 ft3 | 14.7 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | No |
Surround sound | 250 | Yes |
Lane departure warning | 200 | No |
Adaptive cruise control, all-speed | 700 | No |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | No |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | No |
Total Requested | 1175 | 38% |
Total Not Requested | 1900 | 62% |
Adaptive cruise control | ||
Feature | Value | Requested? |
Adaptive cruise control | 450 | Yes |
Radar- or camera-based collision preparation system | 0 | No |
Automatic braking, high-speed | 200 | Yes |
Total Requested | 650 | 100% |
Total Not Requested | 0 | 0% |
Obstacle detection, rear | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Obstacle detection, front | 150 | No |
Total Requested | 250 | 63% |
Total Not Requested | 150 | 37% |
Ultra Luxury Package | ||
Feature | Value | Requested? |
Upgraded leather upholstery | 0 | No |
Heated front seats | 200 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Power thigh support adjuster, driver seat | 100 | No |
Steering-linked headlights | 150 | Yes |
Xenon HID headlights | 500 | Yes |
Sunshade, rear, power | 225 | No |
Memory system, passenger seat | 150 | No |
Wood/leather-wrapped steering wheel | 0 | No |
Polished alloy wheels | 0 | No |
Panoramic sunroof | 300 | Yes |
Full-size spare tire | 75 | No |
Total Requested | 1450 | 73% |
Total Not Requested | 550 | 27% |
Navigation System / Mark Levinson Pkg. | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
CD changer, in-dash | 200 | No |
Rearview camera | 200 | Yes |
Surround sound | 250 | Yes |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 100 | Yes |
Mark Levinson, 300W, 14 speakers (with subwoofer) | 350 | No |
Traffic + travel information | 25 | No |
Total Requested | 1150 | 67% |
Total Not Requested | 575 | 33% |