BMW 3-Series BMW 3-Series 2018 Toyota Highlander Toyota Highlander 2010

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BMW 3-Series vs. Toyota Highlander Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Toyota Highlander Invoice Comparison

Lowest Total Price: $38,144

Toyota Highlander Limited   
Difference: $12,351

Lowest Total Invoice: $34,296

Toyota Highlander Limited   
Difference: $13,364

Calculate Payments

  Down Payment Interest Rate Term
Model Year2018201820102010
Model3-Series3-SeriesHighlanderHighlander
Trim328d330iLimitedHybrid Limited
Body4dr Wagon4dr Wagon4dr SUV4dr SUV
Base Price $45,950 $44,450 $33,220 $41,220
Base Invoice $43,415 $42,020 $29,897 $37,303
Luxury Design 0 0    
Navigation system 1,700 1,700   2,775
Convenience Tier 850 850    
Metallic paint (extra cost) 550 550    
Leather seating surfaces 1,450 1,450    
Heated front seats 500 500    
Floor mats     275  
Satellite radio     449  
Extra Value Package 8     3,400  
Cargo cover       90
Sunroof       850
Luxury Design 0 0    
Navigation system 1,565 1,565   2,301
Convenience Tier 780 780    
Metallic paint (extra cost) 505 505    
Leather seating surfaces 1,335 1,335    
Heated front seats 460 460    
Floor mats     180  
Satellite radio     359  
Extra Value Package 8     3,060  
Cargo cover       72
Sunroof       680
Options (change) 5,050 5,050 4,124 3,715
Options (change) 4,645 4,645 3,599 3,053
Destination 995 995 800 800
Total Price $51,995 $50,495 $38,144 $45,735
Total Invoice $49,055 $47,660 $34,296 $41,156

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: BMW 3-Series vs. Toyota Highlander

Lowest Adjusted Price and Invoice: Toyota Highlander Limited
TrueDelta Adjusted Price Difference: $8,521
TrueDelta Adjusted Invoice Difference: $9,749
Model Year2018201820102010
Model3-Series3-SeriesHighlanderHighlander
Trim328d330iLimitedHybrid Limited
Body4dr Wagon4dr Wagon4dr SUV4dr SUV
Engine180hp I4 D248hp I4270hp V6245hp V6 H
TransmissionT8T8T5CVT
DrivetrainAWDAWDFWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)205, 9205, 9?, 9?, 9
Tire (rear if not all the same)225/50-17225/50-17245/55-19245/55-19
Total Price$51,995$50,495$38,144$45,735
Adjustments for Features-3,730-3,8300-1,000
Feature-Adjusted Total Price$48,265$46,665$38,144$44,735
Cost Above Minimum$1,600$0$0$6,591
Total Invoice$49,055$47,660$34,296$41,156
Adjustments for Features-3,519-3,6150-900
Feature-Adjusted Total Invoice$45,536$44,045$34,296$40,256
Cost Above Minimum$1,491$0$0$5,960

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Features Comparison: BMW 3-Series vs. Toyota Highlander

Model Year2018201820102010
Model3-Series3-SeriesHighlanderHighlander
Trim328d330iLimitedHybrid Limited
Body4dr Wagon4dr Wagon4dr SUV4dr SUV
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300  
5-speed manually-shiftable automatic  $1000 
CVT   $1000
AWD$1700$1700 $1700
FWD  $0 
Accessories 
Hands-free trunk or liftgate$100$100  
Power liftgate  $350$350
Remote app$25$25  
Remote window/roof operation$15$15  
Brakes, Airbags, and Other Safety 
Full-size spare tire  $225$225
Hill descent control$250$250  
Knee airbag, passenger$75$75  
Rollover sensor  $50$50
Side curtain airbags$350$350  
Side curtain airbags, three rows  $500$500
Tires, run-flat$150$150  
Cargo Management 
Air-conditioned storage compartment$50$50  
Cargo area partition net$40$40  
Cargo mat  $40$40
Removable second-row console  $200$200
Trailering equipment (4 wire)   $125
Climate Control 
Automatic air recirculation$100$100  
Heated windshield washer nozzles$15$15  
Rain-sensing wipers$175$175  
Rear air vents with automatic controls  $250 
Rear air vents with manual controls$150$150 $150
Rear HVAC unit  $400 
Residual heat$50$50  
Variable intermittent wipers  $75$75
Wiper de-icer  $25$25
Engine / Motor 
Automatic start / stop$150$150  
Regenerative braking$0$0  
Exterior 
Bright-finished exhaust tip(s)$25$25  
Deep-tinted rear windows  $275$275
Larger rear spoiler   $200
Panoramic sunroof$1200$1200  
Rear bumper protector  $40$40
Rear spoiler$200$200$200 
Sunroof  $900$900
Infotainment 
4G LTE connectivity$0$0  
App support$0$0  
Bluetooth audio streaming$25$25  
CD changer, in-dash  $325$325
CD player$125$125  
DVD-compatible player$0$0  
Handwriting recognition$200$200  
HD radio$50$50  
In-vehicle Internet$150$150  
Media drive$15$15  
Navigation map updates, three years$0$0  
S Voice support$0$0  
Satellite radio  $200 
Satellite radio - one year subscription$250$250  
Siri Eyes Free support$0$0  
Telematics service, such as OnStar$200$200  
Traffic + travel information$25$25  
USB port$25$25  
Voice control for external devices$0$0  
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75$75  
Compass$0$0  
Conversation mirror  $25$25
Interior ambient lighting$150$150  
Large energy flow and fuel economy display   $25
LED headlights$1000$1000  
Mirror tilt-down in reverse$25$25  
Power-folding mirrors$50$50  
Tachometer$75$75$75 
Turn signals on or near mirrors$25$25  
Seats and Interior Trim 
Floor mats$75$75$75 
Folding third row seats  $600$600
Leather seating surfaces, third-row seats  $200$200
Manual fore-aft adjuster, second row seats  $75$75
Manual recliner, second row seats  $75$75
Manual thigh support length adjuster, driver seat$50$50  
Manual thigh support length adjuster, passenger seat$50$50  
Memory system, driver seat$200$200  
Power 4-way lumbar adjuster, driver seat$150$150  
Power 4-way lumbar adjuster, passenger seat$150$150  
Power height adjuster, passenger seat$100$100  
Power lumbar adjuster, driver seat  $100$100
Power seatback bolsters, driver seat$100$100  
Power seatback bolsters, passenger seat$100$100  
Power thigh support length adjuster, driver seat  $100$100
Power tilt adjuster, passenger seat$100$100  
Stowable center seat, second row  $150$150
Wood trim$300$300  
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200$200  
Transmission 
Launch control $100  
Steering-wheel-mounted transmission controls$100$100  
Total Value of Features$10,260$10,360$6,530$7,530
Value of Feature Adjustments$3,730$3,830$0$1,000
Value of Feature Adjustments-3,519-3,6150-900

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Specifications Comparison: BMW 3-Series vs. Toyota Highlander

Model Year20182010
Model3-SeriesHighlander
Body4dr Wagon4dr SUV
Wheelbase110.6 in109.8 in
Length182.0 in188.4 in
Width71.3 in75.2 in
Height56.3 in68.1 in
Curb Weight3,663 lb.3,848 lb.
Fuel Capacity15.8 gal.19.2 gal.
Row 1 Headroom40.4 in40.6 in
Row 1 Shoulder Room55.1 in59.7 in
Row 1 Hip Room0.0 in56.7 in
Row 1 Legroom42.0 in43.2 in
Row 2 Headroom38.3 in40.1 in
Row 2 Shoulder Room55.1 in59.5 in
Row 2 Hip Room0.0 in56.5 in
Row 2 Legroom35.0 in38.3 in
Row 3 Headroom0.0 in36.3 in
Row 3 Shoulder Room0.0 in55.0 in
Row 3 Hip Room0.0 in42.3 in
Row 3 Legroom0.0 in29.2 in
Cargo Volume,
Minimum
17.5 ft310.3 ft3
Cargo Volume,
Behind R2
17.542.3 ft3
Cargo Volume,
Maximum
53.0 ft395.4 ft3

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Option Package Details
BMW 3-Series 328d

Luxury Design
FeatureValueRequested?
Roof rails250Yes
Chrome interior accents (optional)0No
Additional chrome trim0No
Bright-finished exhaust tip(s)25No
Total Requested25091%
Total Not Requested259%
Navigation system
FeatureValueRequested?
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0No
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Remote app25No
Navigation system600Yes
Traffic + travel information25No
Total Requested70063%
Total Not Requested41537%
Convenience Tier
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100No
Total Requested25028%
Total Not Requested65072%

Option Package Details
BMW 3-Series 330i

Luxury Design
FeatureValueRequested?
Roof rails250Yes
Chrome interior accents (optional)0No
Additional chrome trim0No
Bright-finished exhaust tip(s)25No
Total Requested25091%
Total Not Requested259%
Navigation system
FeatureValueRequested?
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0No
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Remote app25No
Navigation system600Yes
Traffic + travel information25No
Total Requested70063%
Total Not Requested41537%
Convenience Tier
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100No
Total Requested25028%
Total Not Requested65072%

Option Package Details
Toyota Highlander Limited

Extra Value Package 8
FeatureValueRequested?
Navigation system600Yes
Power liftgate350No
Voice control for nav and audio100Yes
Rear HVAC unit400No
Heated front seats200Yes
Sunroof900Yes
Rear air vents with automatic controls100No
Bluetooth cell phone link100Yes
JBL, 9 speakers (with subwoofer)350No
Total Requested190061%
Total Not Requested120039%

Option Package Details
Toyota Highlander Hybrid Limited

Navigation system
FeatureValueRequested?
Navigation system600Yes
Bluetooth cell phone link100Yes
Voice control for nav and audio100Yes
JBL, 9 speakers (with subwoofer)350No
Large energy flow and fuel economy display25No
Total Requested80068%
Total Not Requested37532%

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