| 1 | 0 | 3 | 4 | 3 | 4 |
BMW 3-Series vs. Toyota RAV4 Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
BMW 3-Series vs. Toyota RAV4 Invoice Comparison
Lowest Total Price: $31,900 Toyota RAV4 Limited | ||||||
| Difference: $17,285 | ||||||
Lowest Total Invoice: $29,892 Toyota RAV4 Limited | ||||||
| Difference: $15,463 | ||||||
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| Model Year | 2012 | 2018 | 2018 | 2018 | 2018 | 2018 |
| Model | 3-Series | RAV4 | RAV4 | RAV4 | RAV4 | RAV4 |
| Trim | 328i | SE | Hybrid SE | Limited | Hybrid Limited | Platinum |
| Body | 4dr Wagon | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV |
| Base Price | $37,500 | $28,790 | $32,185 | $30,905 | $34,030 | $34,750 |
| Base Invoice | $34,680 | $26,919 | $30,255 | $28,897 | $31,988 | $32,491 |
| Premium Package | 1,900 | |||||
| Navigation system | 2,150 | |||||
| Obstacle detection, rear | 750 | |||||
| Steering-linked headlights | 900 | |||||
| Metallic paint (extra cost) | 550 | |||||
| Adaptive cruise control | 2,400 | |||||
| Auto-dimming headlights | 250 | |||||
| Roof rails | 100 | |||||
| Proximity key | 500 | |||||
| App support | 250 | |||||
| Heated front seats | 500 | |||||
| Heated steering wheel | 190 | |||||
| Satellite radio - one year subscription | 350 | |||||
| Advanced Technology Package | 2,460 | 2,785 | ||||
| Power Extra Value Package | 1,010 | |||||
| Premium Package | 1,730 | |||||
| Navigation system | 1,955 | |||||
| Obstacle detection, rear | 685 | |||||
| Steering-linked headlights | 820 | |||||
| Metallic paint (extra cost) | 500 | |||||
| Adaptive cruise control | 2,135 | |||||
| Auto-dimming headlights | 230 | |||||
| Roof rails | 90 | |||||
| Proximity key | 455 | |||||
| App support | 230 | |||||
| Heated front seats | 455 | |||||
| Heated steering wheel | 175 | |||||
| Satellite radio - one year subscription | 320 | |||||
| Advanced Technology Package | 2,189 | 2,479 | ||||
| Power Extra Value Package | 959 | |||||
| Options (change) | 10,790 | 3,470 | 2,785 | 0 | 0 | 0 |
| Options (change) | 9,780 | 3,148 | 2,479 | 0 | 0 | 0 |
| Destination | 895 | 995 | 995 | 995 | 995 | 995 |
| Total Price | $49,185 | $33,255 | $35,965 | $31,900 | $35,025 | $35,745 |
| Total Invoice | $45,355 | $31,062 | $33,729 | $29,892 | $32,983 | $33,486 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation BMW 3-Series dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: BMW 3-Series vs. Toyota RAV4
| Lowest Adjusted Price and Invoice: Toyota RAV4 Limited | ||||||
| TrueDelta Adjusted Price Difference: $18,175 | ||||||
| TrueDelta Adjusted Invoice Difference: $16,297 | ||||||
| Model Year | 2012 | 2018 | 2018 | 2018 | 2018 | 2018 |
| Model | 3-Series | RAV4 | RAV4 | RAV4 | RAV4 | RAV4 |
| Trim | 328i | SE | Hybrid SE | Limited | Hybrid Limited | Platinum |
| Body | 4dr Wagon | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV |
| Engine | 230hp I6 | 176hp I4 | 150hp I4 H | 176hp I4 | 150hp I4 H | 176hp I4 |
| Transmission | M6 | T6 | CVT | T6 | CVT | T6 |
| Drivetrain | RWD | FWD | AWD | FWD | AWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 180, 8 | 576, 11 | 576, 11 | ?, 6 | ?, 6 | 576, 11 |
| Tire (rear if not all the same) | 225/45-17 | 235/55-18 | 235/55-18 | 235/55-18 | 235/55-18 | 235/55-18 |
| Total Price | $49,185 | $33,255 | $35,965 | $31,900 | $35,025 | $35,745 |
| Adjustments for Features | 0 | -1,265 | -2,365 | -890 | -2,440 | -1,840 |
| Feature-Adjusted Total Price | $49,185 | $31,990 | $33,600 | $31,010 | $32,585 | $33,905 |
| Cost Above Minimum | $0 | $980 | $2,590 | $0 | $1,575 | $2,895 |
| Total Invoice | $45,355 | $31,062 | $33,729 | $29,892 | $32,983 | $33,486 |
| Adjustments for Features | 0 | -1,182 | -2,218 | -834 | -2,298 | -1,724 |
| Feature-Adjusted Total Invoice | $45,355 | $29,880 | $31,511 | $29,058 | $30,685 | $31,762 |
| Cost Above Minimum | $0 | $822 | $2,453 | $0 | $1,627 | $2,704 |
Features Comparison: BMW 3-Series vs. Toyota RAV4
| Model Year | 2012 | 2018 | 2018 | 2018 | 2018 | 2018 |
| Model | 3-Series | RAV4 | RAV4 | RAV4 | RAV4 | RAV4 |
| Trim | 328i | SE | Hybrid SE | Limited | Hybrid Limited | Platinum |
| Body | 4dr Wagon | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV |
| Transmission and Drivetrain | ||||||
| 6-speed manual | $150 | |||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | |||
| CVT | $1000 | $1000 | ||||
| RWD | $0 | |||||
| FWD | $0 | $0 | $0 | |||
| AWD | $1700 | $1700 | ||||
| Accessories | ||||||
| Hands-free trunk or liftgate | $100 | |||||
| Heated steering wheel | $100 | $100 | ||||
| Power liftgate | $350 | $350 | $350 | $350 | ||
| Remote app | $25 | |||||
| Remote window/roof operation | $15 | |||||
| Brakes, Airbags, and Other Safety | ||||||
| Active or whiplash-reducing head restraints, front seats | $0 | |||||
| Around view cameras | $500 | $500 | $500 | |||
| Automatic braking, high-speed or partial | $200 | $200 | $200 | $200 | $200 | |
| Automatic braking, low-speed | $200 | $200 | $200 | $200 | $200 | |
| Blind spot warning system | $200 | $200 | $200 | $200 | $200 | |
| Cross-traffic warning, rear | $100 | $100 | $100 | $100 | $100 | |
| Forward collision warning | $200 | $200 | $200 | $200 | $200 | |
| Knee airbag, driver | $75 | $75 | $75 | $75 | $75 | |
| Lane departure prevention, steering-based | $200 | $200 | $200 | $200 | $200 | |
| Lane departure warning | $200 | $200 | $200 | $200 | $200 | |
| Pedestrian detection | $50 | $50 | $50 | $50 | $50 | |
| Perimeter scan | $25 | $25 | $25 | |||
| Radar- or camera-based collision preparation system | $0 | $0 | $0 | $0 | $0 | |
| Rearview camera | $200 | $200 | ||||
| Rollover sensor | $50 | $50 | $50 | $50 | $50 | |
| Seat cushion airbag, passenger | $75 | $75 | $75 | $75 | $75 | |
| Temporary spare tire | $150 | $150 | $150 | $150 | $150 | |
| Tires, run-flat | $150 | |||||
| Trailer sway control | $25 | $25 | $25 | |||
| Cargo Management | ||||||
| Air-conditioned storage compartment | $50 | |||||
| Cargo area partition net | $40 | |||||
| Liftglass or two-piece tailgate | $150 | |||||
| Overhead sunglass holder | $25 | $25 | $25 | $25 | $25 | |
| Climate Control | ||||||
| Automatic air recirculation | $100 | |||||
| Heated windshield washer nozzles | $15 | |||||
| Rain-sensing wipers | $175 | |||||
| Rear air vents with manual controls | $150 | |||||
| Residual heat | $50 | |||||
| Variable intermittent wipers | $75 | $75 | $75 | $75 | $75 | |
| Exterior | ||||||
| Bodyside cladding (gray/black) | $250 | $250 | $250 | $250 | $250 | |
| Bright-finished exhaust tip(s) | $25 | |||||
| Deep-tinted rear windows | $275 | $275 | $275 | $275 | $275 | |
| Panoramic sunroof | $1200 | |||||
| Rear spoiler | $200 | $200 | $200 | $200 | $200 | |
| Sunroof | $900 | $900 | $900 | $900 | $900 | |
| Wheel-lip moldings | $75 | $75 | $75 | $75 | $75 | |
| Infotainment | ||||||
| iPod integration | $100 | |||||
| Media drive | $15 | |||||
| Satellite radio | $200 | $200 | $200 | $200 | $200 | |
| Satellite radio - one year subscription | $250 | |||||
| Siri Eyes Free support | $0 | $0 | $0 | $0 | $0 | |
| Surround sound | $250 | $250 | $250 | |||
| Telematics service, such as OnStar | $200 | |||||
| Traffic + travel information | $25 | $25 | $25 | $25 | $25 | |
| Traffic information | $25 | |||||
| USB port | $25 | $25 | $25 | $25 | $25 | |
| Voice control for external devices | $0 | |||||
| Instruments, Lights, and Mirrors | ||||||
| Auto-dimming driver-side mirror | $75 | |||||
| Auto-dimming passenger-side mirror | $75 | |||||
| Interior ambient lighting | $150 | |||||
| Large energy flow and fuel economy display | $25 | $25 | ||||
| LED headlights, single projector or low beam only | $750 | $750 | $750 | $750 | $750 | |
| Mirror tilt-down in reverse | $25 | |||||
| Power-folding mirrors | $50 | |||||
| Steering-linked headlights | $150 | |||||
| Tachometer | $75 | $75 | $75 | $75 | ||
| Xenon HID headlights | $500 | |||||
| Seats and Interior Trim | ||||||
| Door sill trim plates | $100 | $100 | $100 | |||
| Floor mats | $75 | $75 | $75 | |||
| Leather seating surfaces | $900 | |||||
| Manual recliner, second row seats | $75 | $75 | $75 | $75 | $75 | |
| Memory system, driver seat | $200 | $200 | $200 | $200 | ||
| Power 4-way lumbar adjuster, driver seat | $150 | |||||
| Power 4-way lumbar adjuster, passenger seat | $150 | |||||
| Power fore-aft adjuster, passenger seat | $100 | |||||
| Power height adjuster, passenger seat | $100 | |||||
| Power lumbar adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | |
| Power recliner, passenger seat | $100 | |||||
| Power tilt adjuster, passenger seat | $100 | |||||
| Synthetic leather seating surfaces | $0 | $0 | $0 | $0 | $0 | |
| Wood trim | $300 | |||||
| Suspension, Wheels, and Tires | ||||||
| Alloy wheels | $350 | $350 | $350 | |||
| Chrome-coated alloy wheels | $600 | $600 | $600 | |||
| Electronic systems calibration selector | $200 | $200 | $200 | $200 | $200 | |
| Sport suspension (upgrade) | $0 | $0 | ||||
| Transmission | ||||||
| Steering-wheel-mounted transmission controls | $100 | |||||
| Total Value of Features | $6,535 | $7,800 | $8,900 | $7,425 | $8,975 | $8,375 |
| Value of Feature Adjustments | $0 | $1,265 | $2,365 | $890 | $2,440 | $1,840 |
| Value of Feature Adjustments | 0 | -1,182 | -2,218 | -834 | -2,298 | -1,724 |
Specifications Comparison: BMW 3-Series vs. Toyota RAV4
| Model Year | 2012 | 2018 |
| Model | 3-Series | RAV4 |
| Body | 4dr Wagon | 4dr SUV |
| Wheelbase | 108.7 in | 104.7 in |
| Length | 178.2 in | 183.5 in |
| Width | 71.5 in | 72.6 in |
| Height | 55.8 in | 65.9 in |
| Curb Weight | 3,463 lb. | 3,456 lb. |
| Fuel Capacity | 15.9 gal. | 15.9 gal. |
| Row 1 Headroom | 37.4 in | 39.8 in |
| Row 1 Shoulder Room | 55.4 in | 57.3 in |
| Row 1 Hip Room | 0.0 in | 54.3 in |
| Row 1 Legroom | 41.5 in | 42.6 in |
| Row 2 Headroom | 38.0 in | 38.9 in |
| Row 2 Shoulder Room | 55.1 in | 55.4 in |
| Row 2 Hip Room | 0.0 in | 48.9 in |
| Row 2 Legroom | 34.6 in | 37.2 in |
| Cargo Volume, Minimum | 24.8 ft3 | 38.4 ft3 |
| Cargo Volume, Maximum | 58.0 ft3 | 73.4 ft3 |
Option Package Details
BMW 3-Series 328i
| Premium Package | ||
| Feature | Value | Requested? |
| Power 4-way lumbar adjuster, driver seat | 150 | No |
| Power 4-way lumbar adjuster, passenger seat | 150 | No |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Auto-dimming driver-side mirror | 75 | No |
| Compass | 0 | Yes |
| Power-folding mirrors | 50 | No |
| Auto-dimming passenger-side mirror | 75 | No |
| Power height adjuster, driver seat | 100 | Yes |
| Power tilt adjuster, driver seat | 50 | Yes |
| Power recliner, driver seat | 100 | Yes |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | Yes |
| Power height adjuster, passenger seat | 100 | No |
| Power tilt adjuster, passenger seat | 50 | No |
| Power fore-aft adjuster, driver seat | 100 | Yes |
| Total Requested | 800 | 48% |
| Total Not Requested | 850 | 52% |
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Media drive, large | 15 | No |
| Bluetooth cell phone link | 100 | Yes |
| SMS text-to-speech reader | 25 | Yes |
| Bluetooth audio streaming | 25 | Yes |
| Remote app | 25 | No |
| Telematics service, such as OnStar | 200 | No |
| Total Requested | 875 | 78% |
| Total Not Requested | 240 | 22% |
Option Package Details
Toyota RAV4 SE
| Advanced Technology Package | ||
| Feature | Value | Requested? |
| Obstacle detection, front | 150 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Surround sound | 250 | No |
| JBL, 576W, 11 speakers (with subwoofer) | 350 | No |
| Around view cameras | 300 | No |
| Perimeter scan | 25 | No |
| Navigation system | 550 | Yes |
| DVD-compatible player | 0 | Yes |
| Voice control for nav and audio | 75 | Yes |
| App support | 0 | Yes |
| Total Requested | 1025 | 53% |
| Total Not Requested | 925 | 47% |
| Power Extra Value Package | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Power liftgate | 350 | No |
| Proximity key | 250 | Yes |
| Blind spot warning system | 200 | No |
| Cross-traffic warning, rear | 100 | No |
| Total Requested | 500 | 43% |
| Total Not Requested | 650 | 57% |
Option Package Details
Toyota RAV4 Hybrid SE
| Advanced Technology Package | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Obstacle detection, front | 150 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Surround sound | 250 | No |
| JBL, 576W, 11 speakers (with subwoofer) | 350 | No |
| Around view cameras | 300 | No |
| Perimeter scan | 25 | No |
| Navigation system | 550 | Yes |
| DVD-compatible player | 0 | Yes |
| Voice control for nav and audio | 75 | Yes |
| App support | 0 | Yes |
| Total Requested | 1275 | 58% |
| Total Not Requested | 925 | 42% |
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