BMW 3-Series BMW 3-Series 2018 Toyota RAV4 Toyota RAV4 2018

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BMW 3-Series vs. Toyota RAV4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Toyota RAV4 Invoice Comparison

Lowest Total Price: $32,323

Toyota RAV4 Limited   
Difference: $20,562

Lowest Total Invoice: $30,210

Toyota RAV4 Limited   
Difference: $19,650

Calculate Payments

  Down Payment Interest Rate Term
Model Year2018201820182018201820182018
Model3-Series3-SeriesRAV4RAV4RAV4RAV4RAV4
Trim328d330iSEHybrid SELimitedHybrid LimitedPlatinum
Body4dr Wagon4dr Wagon4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV
Base Price $45,950 $44,450 $28,790 $32,185 $30,905 $34,030 $34,750
Base Invoice $43,415 $42,020 $26,919 $30,255 $28,897 $31,988 $32,491
Driving Assistance Package 500 500          
Convenience Tier 850 850          
Premium Tier 2,900 2,900          
Luxury Design 0 0          
Obstacle detection, rear 750 750          
Metallic paint (extra cost) 550 550          
Blind spot warning system 500 500          
Heated steering wheel 190 190          
Adaptive cruise control, all-speed 1,200 1,200          
Advanced Technology Package     2,460 2,785      
Power Extra Value Package     1,010        
Door sill trim plates         199 199  
Floor mats         224 224  
Hands-free trunk or liftgate           150  
Driving Assistance Package 460 460          
Convenience Tier 780 780          
Premium Tier 2,670 2,670          
Luxury Design 0 0          
Obstacle detection, rear 690 690          
Metallic paint (extra cost) 505 505          
Blind spot warning system 460 460          
Heated steering wheel 175 175          
Adaptive cruise control, all-speed 1,105 1,105          
Advanced Technology Package     2,189 2,479      
Power Extra Value Package     959        
Door sill trim plates         179 179  
Floor mats         139 139  
Hands-free trunk or liftgate           134  
Options (change) 7,440 7,440 3,470 2,785 423 573 0
Options (change) 6,845 6,845 3,148 2,479 318 452 0
Destination 995 995 995 995 995 995 995
Total Price $54,385 $52,885 $33,255 $35,965 $32,323 $35,598 $35,745
Total Invoice $51,255 $49,860 $31,062 $33,729 $30,210 $33,435 $33,486

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: BMW 3-Series vs. Toyota RAV4

Lowest Adjusted Price and Invoice: Toyota RAV4 Limited
TrueDelta Adjusted Price Difference: $16,017
TrueDelta Adjusted Invoice Difference: $15,365
Model Year2018201820182018201820182018
Model3-Series3-SeriesRAV4RAV4RAV4RAV4RAV4
Trim328d330iSEHybrid SELimitedHybrid LimitedPlatinum
Body4dr Wagon4dr Wagon4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV
Engine180hp I4 D248hp I4176hp I4150hp I4 H176hp I4150hp I4 H176hp I4
TransmissionT8T8T6CVTT6CVTT6
DrivetrainAWDAWDFWDAWDFWDAWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)205, 9205, 9576, 11576, 11?, 6?, 6576, 11
Tire (rear if not all the same)225/50-17225/50-17235/55-18235/55-18235/55-18235/55-18235/55-18
Total Price$54,385$52,885$33,255$35,965$32,323$35,598$35,745
Adjustments for Features-4,445-4,545-160-1,2600-1,650-735
Feature-Adjusted Total Price$49,940$48,340$33,095$34,705$32,323$33,948$35,010
Cost Above Minimum$1,600$0$772$2,382$0$1,625$2,687
Total Invoice$51,255$49,860$31,062$33,729$30,210$33,435$33,486
Adjustments for Features-4,189-4,285-149-1,1820-1,550-689
Feature-Adjusted Total Invoice$47,066$45,575$30,913$32,547$30,210$31,885$32,797
Cost Above Minimum$1,491$0$703$2,337$0$1,675$2,587

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Features Comparison: BMW 3-Series vs. Toyota RAV4

Model Year2018201820182018201820182018
Model3-Series3-SeriesRAV4RAV4RAV4RAV4RAV4
Trim328d330iSEHybrid SELimitedHybrid LimitedPlatinum
Body4dr Wagon4dr Wagon4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300     
6-speed manually-shiftable automatic  $1100 $1100 $1100
CVT   $1000 $1000 
AWD$1700$1700 $1700 $1700 
FWD  $0 $0 $0
Accessories 
Adaptive cruise control  $600$600$600$600$600
Adaptive cruise control, all-speed$850$850     
Hands-free trunk or liftgate$100$100   $100$100
Heated steering wheel$100$100    $100
Power liftgate  $350 $350$350$350
Remote app$25$25     
Remote window/roof operation$15$15     
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0$0     
Around view cameras  $500$500  $500
Automatic braking, high-speed or partial  $200$200$200$200$200
Cross-traffic warning, rear  $100$100$100$100$100
Hill descent control$250$250     
Knee airbag, passenger$75$75     
Lane departure prevention, steering-based  $200$200$200$200$200
Perimeter scan  $25$25  $25
Radar- or camera-based collision preparation system  $0$0$0$0$0
Rearview camera$200$200  $200$200 
Rollover sensor  $50$50$50$50$50
Seat cushion airbag, passenger  $75$75$75$75$75
Temporary spare tire  $150$150$150$150$150
Tires, run-flat$150$150     
Trailer sway control    $25$25$25
Cargo Management 
Air-conditioned storage compartment$50$50     
Cargo area partition net$40$40     
Cargo mat    $40$40 
Liftglass or two-piece tailgate$150$150     
Overhead sunglass holder  $25$25$25$25$25
Climate Control 
Automatic air recirculation$100$100     
Heated windshield washer nozzles$15$15     
Rain-sensing wipers$175$175     
Rear air vents with manual controls$150$150     
Residual heat$50$50     
Variable intermittent wipers  $75$75$75$75$75
Engine / Motor 
Automatic start / stop$150$150     
Regenerative braking$0$0     
Exterior 
Bodyside cladding (gray/black)  $250$250$250$250$250
Bright-finished exhaust tip(s)$25$25     
Deep-tinted rear windows  $275$275$275$275$275
Panoramic sunroof$1200$1200     
Sunroof  $900$900$900$900$900
Wheel-lip moldings  $75$75$75$75$75
Infotainment 
4G LTE connectivity$0$0     
Handwriting recognition$200$200     
In-vehicle Internet$150$150     
Media drive$15$15     
Navigation map updates, three years$0$0     
S Voice support$0$0     
Satellite radio  $200$200$200$200$200
Satellite radio - one year subscription$250$250     
SMS text-to-speech reader  $25$25$25$25$25
Surround sound  $250$250  $250
Telematics service, such as OnStar$200$200     
Voice control for external devices$0$0     
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75$75     
Auto-dimming headlights  $200$200$200$200$200
Head-up display (HUD)$350$350     
Interior ambient lighting$150$150     
Large energy flow and fuel economy display   $25 $25 
LED headlights$1000$1000     
LED headlights, single projector or low beam only  $750$750$750$750$750
Mirror tilt-down in reverse$25$25     
Power-folding mirrors$50$50     
Tachometer$75$75$75 $75 $75
Seats and Interior Trim 
Manual recliner, second row seats  $75$75$75$75$75
Manual thigh support length adjuster, driver seat$50$50     
Manual thigh support length adjuster, passenger seat$50$50     
Memory system, driver seat$200$200  $200$200$200
Power 4-way lumbar adjuster, driver seat$150$150     
Power 4-way lumbar adjuster, passenger seat$150$150     
Power fore-aft adjuster, passenger seat$100$100     
Power height adjuster, passenger seat$100$100     
Power lumbar adjuster, driver seat  $100$100$100$100$100
Power recliner, passenger seat$100$100     
Power seatback bolsters, driver seat$100$100     
Power seatback bolsters, passenger seat$100$100     
Power tilt adjuster, passenger seat$100$100     
Wood trim$300$300     
Suspension, Wheels, and Tires 
Alloy wheels$350$350$350$350   
Chrome-coated alloy wheels    $600$600$600
Sport suspension (upgrade)  $0$0   
Transmission 
Launch control $100     
Steering-wheel-mounted transmission controls$100$100$100    
Total Value of Features$11,360$11,460$7,075$8,175$6,915$8,565$7,650
Value of Feature Adjustments$4,445$4,545$160$1,260$0$1,650$735
Value of Feature Adjustments-4,189-4,285-149-1,1820-1,550-689

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Specifications Comparison: BMW 3-Series vs. Toyota RAV4

Model Year20182018
Model3-SeriesRAV4
Body4dr Wagon4dr SUV
Wheelbase110.6 in104.7 in
Length182.0 in183.5 in
Width71.3 in72.6 in
Height56.3 in65.9 in
Curb Weight3,663 lb.3,456 lb.
Fuel Capacity15.8 gal.15.9 gal.
Row 1 Headroom40.4 in39.8 in
Row 1 Shoulder Room55.1 in57.3 in
Row 1 Hip Room0.0 in54.3 in
Row 1 Legroom42.0 in42.6 in
Row 2 Headroom38.3 in38.9 in
Row 2 Shoulder Room55.1 in55.4 in
Row 2 Hip Room0.0 in48.9 in
Row 2 Legroom35.0 in37.2 in
Cargo Volume,
Minimum
17.5 ft338.4 ft3
Cargo Volume,
Maximum
53.0 ft373.4 ft3

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Option Package Details
BMW 3-Series 328d

Driving Assistance Package
FeatureValueRequested?
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50Yes
Total Requested650100%
Total Not Requested00%
Convenience Tier
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100Yes
Total Requested35039%
Total Not Requested55061%
Premium Tier
FeatureValueRequested?
Heated front seats200Yes
Head-up display (HUD)350No
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25Yes
Remote app25No
Total Requested92556%
Total Not Requested74044%
Luxury Design
FeatureValueRequested?
Roof rails250Yes
Additional chrome trim0No
Bright-finished exhaust tip(s)25No
Chrome interior accents (optional)0No
Total Requested25091%
Total Not Requested259%

Option Package Details
BMW 3-Series 330i

Driving Assistance Package
FeatureValueRequested?
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50Yes
Total Requested650100%
Total Not Requested00%
Convenience Tier
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100Yes
Total Requested35039%
Total Not Requested55061%
Premium Tier
FeatureValueRequested?
Heated front seats200Yes
Head-up display (HUD)350No
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25Yes
Remote app25No
Total Requested92556%
Total Not Requested74044%
Luxury Design
FeatureValueRequested?
Roof rails250Yes
Additional chrome trim0No
Bright-finished exhaust tip(s)25No
Chrome interior accents (optional)0No
Total Requested25091%
Total Not Requested259%

Option Package Details
Toyota RAV4 SE

Advanced Technology Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Surround sound250No
JBL, 576W, 11 speakers (with subwoofer)350No
Around view cameras300No
Perimeter scan25No
Navigation system550Yes
DVD-compatible player0Yes
Voice control for nav and audio75Yes
App support0Yes
Total Requested102553%
Total Not Requested92547%
Power Extra Value Package
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Power liftgate350No
Proximity key250Yes
Blind spot warning system200Yes
Cross-traffic warning, rear100No
Total Requested70061%
Total Not Requested45039%

Option Package Details
Toyota RAV4 Hybrid SE

Advanced Technology Package
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Surround sound250No
JBL, 576W, 11 speakers (with subwoofer)350No
Around view cameras300No
Perimeter scan25No
Navigation system550Yes
DVD-compatible player0Yes
Voice control for nav and audio75Yes
App support0Yes
Total Requested127558%
Total Not Requested92542%

Option Package Details
Toyota RAV4 Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

Option Package Details
Toyota RAV4 Hybrid Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

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