The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $24,420 Ford Focus SE | |||
Difference: $670 | |||
Lowest Total Invoice: $23,333 Ford Focus SE | |||
Difference: $17 | |||
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Model Year | 2010 | 2016 | 2016 |
Model | Optima | Focus | Focus |
Trim | EX | SE | Titanium |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $20,995 | $18,515 | $23,225 |
Base Invoice | $19,620 | $17,681 | $22,180 |
Navigation system | 1,200 | 795 | |
Premium Package | 2,200 | ||
Luxury Package | 1,995 | ||
Cold Weather Package | 645 | ||
Sony and MyFord Touch Package | 1,495 | ||
Sunroof | 895 | 895 | |
Navigation system | 1,075 | 755 | |
Premium Package | 1,960 | ||
Luxury Package | 1,895 | ||
Cold Weather Package | 612 | ||
Sony and MyFord Touch Package | 1,420 | ||
Sunroof | 850 | 850 | |
Options (change) | 3,400 | 5,030 | 1,690 |
Options (change) | 3,035 | 4,777 | 1,605 |
Destination | 695 | 875 | 875 |
Total Price | $25,090 | $24,420 | $25,790 |
Total Invoice | $23,350 | $23,333 | $24,660 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Ford Focus dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price: Ford Focus SE | |||
Lowest Adjusted Invoice: Kia Optima EX | |||
TrueDelta Adjusted Price Difference: $75 | |||
TrueDelta Adjusted Invoice Difference: $537 | |||
Model Year | 2010 | 2016 | 2016 |
Model | Optima | Focus | Focus |
Trim | EX | SE | Titanium |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 175hp I4 | 160hp I4 | 160hp I4 |
Transmission | T5 | M5 | M5 |
Drivetrain | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 360, 7 | 355, 10 | 355, 10 |
Tire (rear if not all the same) | 215/50-17 | 215/50-17 | 215/50-17 |
Total Price | $25,090 | $24,420 | $25,790 |
Adjustments for Features | -595 | 0 | -325 |
Feature-Adjusted Total Price | $24,495 | $24,420 | $25,465 |
Cost Above Minimum | $0 | $0 | $1,045 |
Total Invoice | $23,350 | $23,333 | $24,660 |
Adjustments for Features | -554 | 0 | -311 |
Feature-Adjusted Total Invoice | $22,796 | $23,333 | $24,349 |
Cost Above Minimum | $0 | $0 | $1,016 |
Model Year | 2010 | 2016 | 2016 |
Model | Optima | Focus | Focus |
Trim | EX | SE | Titanium |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||
5-speed manually-shiftable automatic | $1000 | ||
5-speed manual | $0 | $0 | |
FWD | $0 | $0 | $0 |
Accessories | |||
Heated steering wheel | $100 | ||
Keyless entry keypad | $50 | ||
Power-adjustable pedals | $125 | ||
Proximity key | $250 | ||
Sunshade, rear | $125 | ||
Universal garage door opener | $100 | ||
Brakes, Airbags, and Other Safety | |||
911 assist | $25 | $25 | |
Active or whiplash-reducing head restraints, front seats | $0 | ||
Knee airbag, driver | $75 | $75 | |
Obstacle detection, rear | $250 | $250 | |
Rearview camera | $200 | $200 | |
Safety key | $5 | $5 | |
Torque vectoring, brake-based | $100 | $100 | |
Vehicle health reports | $0 | $0 | |
Climate Control | |||
Dual-zone climate control | $125 | $125 | |
Exterior | |||
Active grille shutters | $0 | $0 | |
Bodyside moldings | $75 | ||
Rear spoiler | $200 | ||
Infotainment | |||
App support | $0 | $0 | |
Bluetooth audio streaming | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | |
HD radio | $50 | $50 | |
SMS text-to-speech reader | $25 | $25 | |
Traffic + travel information | $25 | $25 | |
Voice control for external devices | $0 | $0 | |
Voice control for nav and audio | $100 | $100 | |
Instruments, Lights, and Mirrors | |||
Auto-dimming rearview mirror | $150 | ||
Interior ambient lighting | $150 | ||
Interior ambient lighting, configurable | $150 | $150 | |
Spotter mirror(s) | $50 | $50 | |
Seats and Interior Trim | |||
All-weather floor mats | $75 | ||
Door sill trim plates | $100 | ||
Manual lumbar adjuster, driver seat | $50 | ||
Power fore-aft adjuster, passenger seat | $100 | ||
Power lumbar adjuster, driver seat | $100 | $100 | |
Power recliner, passenger seat | $100 | ||
Power tilt adjuster, driver seat | $100 | ||
Suspension, Wheels, and Tires | |||
Touring suspension (upgrade) | $0 | $0 | |
Wheels, dark finish | $0 | ||
Total Value of Features | $2,175 | $1,580 | $1,905 |
Value of Feature Adjustments | $595 | $0 | $325 |
Value of Feature Adjustments | -554 | 0 | -311 |
Model Year | 2010 | 2016 |
Model | Optima | Focus |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 107.1 in | 104.3 in |
Length | 189.0 in | 178.5 in |
Width | 71.1 in | 71.8 in |
Height | 58.3 in | 57.7 in |
Curb Weight | 3,158 lb. | 2,908 lb. |
Fuel Capacity | 16.4 gal. | 12.4 gal. |
Row 1 Headroom | 39.8 in | 38.3 in |
Row 1 Shoulder Room | 57.1 in | 55.6 in |
Row 1 Hip Room | 54.5 in | 53.9 in |
Row 1 Legroom | 43.7 in | 41.9 in |
Row 2 Headroom | 38.0 in | 38.0 in |
Row 2 Shoulder Room | 56.3 in | 53.7 in |
Row 2 Hip Room | 54.7 in | 52.7 in |
Row 2 Legroom | 37.8 in | 33.2 in |
Cargo Volume | 15.0 ft3 | 13.2 ft3 |
Premium Package | ||
Feature | Value | Requested? |
215/50VR17 tires | 400 | No |
Power-adjustable pedals | 125 | No |
CD changer, in-dash | 200 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Sunshade, rear | 125 | No |
Heated front seats | 200 | Yes |
Sunroof | 900 | Yes |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 1100 | 44% |
Total Not Requested | 1400 | 56% |
Luxury Package | ||
Feature | Value | Requested? |
Touring suspension (upgrade) | 250 | No |
Power lumbar adjuster, driver seat | 100 | No |
Fog lights | 125 | Yes |
Obstacle detection, rear | 250 | No |
215/50HR17 tires | 400 | No |
Wheels, dark finish | 0 | No |
Leather seating surfaces | 900 | Yes |
Center armrest(s), second row | 50 | Yes |
Overhead sunglass holder | 25 | Yes |
Interior ambient lighting, configurable | 150 | No |
4-wheel disc brakes | 150 | Yes |
Leather-wrapped steering wheel | 150 | Yes |
Satellite radio | 200 | Yes |
Alarm | 100 | No |
Power fore-aft adjuster, driver seat | 100 | Yes |
Power height adjuster, driver seat | 50 | Yes |
Power recliner, driver seat | 100 | Yes |
Total Requested | 1850 | 60% |
Total Not Requested | 1250 | 40% |
Cold Weather Package | ||
Feature | Value | Requested? |
Heated mirrors | 25 | Yes |
Heated front seats | 200 | Yes |
Leather-wrapped steering wheel | 150 | Yes |
Heated steering wheel | 100 | No |
All-weather floor mats | 75 | No |
Total Requested | 375 | 68% |
Total Not Requested | 175 | 32% |
Sony and MyFord Touch Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Automatic climate control, front | 200 | Yes |
Dual-zone climate control | 125 | No |
Voice control for nav and audio | 75 | No |
Aux input | 50 | Yes |
HD radio | 50 | No |
Traffic + travel information | 25 | No |
Sony, 355W, 10 speakers (with subwoofer) | 350 | No |
Total Requested | 850 | 58% |
Total Not Requested | 625 | 42% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 75 | No |
Traffic + travel information | 25 | No |
Total Requested | 600 | 86% |
Total Not Requested | 100 | 14% |