| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Ford Focus Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Ford Focus Invoice Comparison
Lowest Total Price: $24,495 Ford Focus SE | |||||||
| Difference: $5,905 | |||||||
Lowest Total Invoice: $23,404 Ford Focus SE | |||||||
| Difference: $5,055 | |||||||
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| Model Year | 2014 | 2014 | 2014 | 2014 | 2014 | 2016 | 2016 |
| Model | Optima | Optima | Optima | Optima | Optima | Focus | Focus |
| Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | SE | Titanium |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $23,950 | $31,995 | $25,500 | $27,500 | $35,300 | $18,515 | $23,225 |
| Base Invoice | $22,429 | $29,670 | $23,877 | $25,763 | $32,963 | $17,681 | $22,180 |
| Premium Package | 3,300 | 3,300 | |||||
| Technology Package | 2,300 | 700 | 2,300 | ||||
| Cargo net | 50 | 50 | 50 | 50 | 50 | 75 | 75 |
| Panoramic sunroof | 1,500 | ||||||
| Premium Tech Package | 5,300 | ||||||
| Luxury Package | 1,995 | ||||||
| Cold Weather Package | 645 | 195 | |||||
| Sony and MyFord Touch Package | 1,495 | ||||||
| Sunroof | 895 | 895 | |||||
| Navigation system | 795 | ||||||
| Premium Package | 3,059 | 3,059 | |||||
| Technology Package | 2,129 | 650 | 2,129 | ||||
| Cargo net | 42 | 42 | 42 | 42 | 42 | 71 | 71 |
| Panoramic sunroof | 1,395 | ||||||
| Premium Tech Package | 4,919 | ||||||
| Luxury Package | 1,895 | ||||||
| Cold Weather Package | 612 | 185 | |||||
| Sony and MyFord Touch Package | 1,420 | ||||||
| Sunroof | 850 | 850 | |||||
| Navigation system | 755 | ||||||
| Options (change) | 5,650 | 2,250 | 5,350 | 5,650 | 50 | 5,105 | 1,960 |
| Options (change) | 5,230 | 2,087 | 4,961 | 5,230 | 42 | 4,848 | 1,861 |
| Destination | 800 | 800 | 800 | 800 | 800 | 875 | 875 |
| Total Price | $30,400 | $35,045 | $31,650 | $33,950 | $36,150 | $24,495 | $26,060 |
| Total Invoice | $28,459 | $32,557 | $29,638 | $31,793 | $33,805 | $23,404 | $24,916 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Ford Focus dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Ford Focus
| Lowest Adjusted Price and Invoice: Ford Focus SE | |||||||
| TrueDelta Adjusted Price Difference: $2,410 | |||||||
| TrueDelta Adjusted Invoice Difference: $1,783 | |||||||
| Model Year | 2014 | 2014 | 2014 | 2014 | 2014 | 2016 | 2016 |
| Model | Optima | Optima | Optima | Optima | Optima | Focus | Focus |
| Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | SE | Titanium |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 192hp I4 | 159hp I4 H | 192hp I4 | 274hp I4 | 274hp I4 | 160hp I4 | 160hp I4 |
| Transmission | T6 | T6 | T6 | T6 | T6 | M5 | M5 |
| Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | ?, 8 | 550, 12 | ?, 8 | ?, 8 | ?, 8 | 355, 10 | 355, 10 |
| Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 225/45-18 | 225/45-18 | 225/45-18 | 215/50-17 | 215/50-17 |
| Total Price | $30,400 | $35,045 | $31,650 | $33,950 | $36,150 | $24,495 | $26,060 |
| Adjustments for Features | -3,495 | -4,445 | -3,770 | -4,470 | -5,820 | 0 | -500 |
| Feature-Adjusted Total Price | $26,905 | $30,600 | $27,880 | $29,480 | $30,330 | $24,495 | $25,560 |
| Cost Above Minimum | $0 | $3,695 | $975 | $2,575 | $3,425 | $0 | $1,065 |
| Total Invoice | $28,459 | $32,557 | $29,638 | $31,793 | $33,805 | $23,404 | $24,916 |
| Adjustments for Features | -3,272 | -4,129 | -3,530 | -4,186 | -5,442 | 0 | -478 |
| Feature-Adjusted Total Invoice | $25,187 | $28,428 | $26,108 | $27,607 | $28,363 | $23,404 | $24,438 |
| Cost Above Minimum | $0 | $3,241 | $921 | $2,420 | $3,176 | $0 | $1,034 |
Features Comparison: Kia Optima vs. Ford Focus
| Model Year | 2014 | 2014 | 2014 | 2014 | 2014 | 2016 | 2016 |
| Model | Optima | Optima | Optima | Optima | Optima | Focus | Focus |
| Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | SE | Titanium |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | ||
| 5-speed manual | $0 | $0 | |||||
| FWD | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Accessories | |||||||
| Heated steering wheel | $100 | $100 | $100 | $100 | $100 | ||
| Keyless entry keypad | $50 | ||||||
| Proximity key | $250 | $250 | $250 | $250 | $250 | $250 | |
| Universal garage door opener | $100 | $100 | $100 | $100 | $100 | ||
| Brakes, Airbags, and Other Safety | |||||||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | $0 | ||
| Blind spot warning system | $200 | $200 | $200 | $200 | $200 | ||
| Cross-traffic warning, rear | $100 | $100 | $100 | $100 | $100 | ||
| Knee airbag, driver | $75 | $75 | |||||
| Safety key | $5 | $5 | |||||
| Temporary spare tire | $150 | $150 | |||||
| Torque vectoring, brake-based | $100 | $100 | |||||
| Cargo Management | |||||||
| Air-conditioned storage compartment | $50 | $50 | $50 | $50 | $50 | ||
| Rear seat pass-through | $100 | ||||||
| Climate Control | |||||||
| Ionizing air filtration | $50 | $50 | $50 | $50 | $50 | ||
| Rear air vents | $100 | $100 | $100 | $100 | $100 | ||
| Engine / Motor | |||||||
| Automatic start / stop | $150 | ||||||
| Exterior | |||||||
| Active grille shutters | $0 | $0 | |||||
| Body kit | $0 | $0 | $0 | $0 | |||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | |||
| Laminated front side windows | $200 | $200 | $200 | $200 | $200 | ||
| Painted brake calipers (optional) | $0 | ||||||
| Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | $1200 | ||
| Rear spoiler | $200 | $200 | $200 | ||||
| Sunroof | $900 | $900 | |||||
| Infotainment | |||||||
| Surround sound | $250 | $250 | $250 | $250 | $250 | ||
| Traffic + travel information | $25 | $25 | |||||
| Traffic information | $25 | $25 | $25 | $25 | $25 | ||
| Instruments, Lights, and Mirrors | |||||||
| Auto-dimming rearview mirror | $150 | $150 | $150 | $150 | $150 | ||
| Detailed driving style feedback | $100 | ||||||
| Interior ambient lighting | $150 | $150 | $150 | $150 | $150 | ||
| Interior ambient lighting, configurable | $150 | $150 | |||||
| Large energy flow and fuel economy display | $25 | ||||||
| Power-folding mirrors | $50 | $50 | $50 | $50 | $50 | ||
| Speaker lights | $100 | $100 | $100 | $100 | $100 | ||
| Spotter mirror(s) | $50 | $50 | |||||
| Xenon HID headlights | $500 | $500 | $500 | ||||
| Seats and Interior Trim | |||||||
| All-weather floor mats | $75 | $75 | |||||
| Cooled or ventilated front seats | $300 | $300 | $300 | $300 | $300 | ||
| Floor mats | $75 | $75 | |||||
| Folding second row seats | $300 | $300 | $300 | $300 | $300 | $300 | |
| Heated second row seats | $200 | $200 | $200 | $200 | $200 | ||
| Illuminated door sill trim plates | $200 | $200 | $200 | $200 | |||
| Leather door panel trim | $250 | ||||||
| Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | $150 | |
| Memory system, driver seat | $200 | $200 | $200 | $200 | $200 | ||
| Metal pedals | $75 | $75 | $75 | ||||
| Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | ||
| Power recliner, passenger seat | $100 | $100 | $100 | $100 | $100 | ||
| Power tilt adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | ||
| Wood trim | $300 | ||||||
| Wood/leather-wrapped steering wheel | $150 | ||||||
| Suspension, Wheels, and Tires | |||||||
| Alloy wheels | $350 | $350 | $350 | $350 | $350 | $350 | |
| Chrome-plated alloy wheels | $850 | ||||||
| Electronic systems calibration selector | $200 | $200 | |||||
| Sport suspension (upgrade) | $0 | $0 | $0 | ||||
| Touring suspension (upgrade) | $0 | $0 | |||||
| Wheels, dark finish | $0 | ||||||
| Transmission | |||||||
| Steering-wheel-mounted transmission controls | $100 | $100 | $100 | ||||
| Total Value of Features | $6,000 | $6,950 | $6,275 | $6,975 | $8,325 | $2,505 | $3,005 |
| Value of Feature Adjustments | $3,495 | $4,445 | $3,770 | $4,470 | $5,820 | $0 | $500 |
| Value of Feature Adjustments | -3,272 | -4,129 | -3,530 | -4,186 | -5,442 | 0 | -478 |
Specifications Comparison: Kia Optima vs. Ford Focus
| Model Year | 2014 | 2016 |
| Model | Optima | Focus |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 110.0 in | 104.3 in |
| Length | 190.7 in | 178.5 in |
| Width | 72.1 in | 71.8 in |
| Height | 57.9 in | 57.7 in |
| Curb Weight | 3,238 lb. | 2,908 lb. |
| Fuel Capacity | 18.5 gal. | 12.4 gal. |
| Row 1 Headroom | 40.0 in | 38.3 in |
| Row 1 Shoulder Room | 57.3 in | 55.6 in |
| Row 1 Hip Room | 54.7 in | 53.9 in |
| Row 1 Legroom | 45.5 in | 41.9 in |
| Row 2 Headroom | 37.6 in | 38.0 in |
| Row 2 Shoulder Room | 55.7 in | 53.7 in |
| Row 2 Hip Room | 54.5 in | 52.7 in |
| Row 2 Legroom | 34.7 in | 33.2 in |
| Cargo Volume | 15.4 ft3 | 13.2 ft3 |
Option Package Details
Kia Optima EX
| Premium Package | ||
| Feature | Value | Requested? |
| Heated steering wheel | 100 | Yes |
| Panoramic sunroof | 1200 | No |
| Surround sound | 250 | No |
| Power-folding mirrors | 50 | No |
| HD radio | 50 | Yes |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | No |
| Rearview camera | 200 | Yes |
| Infinity, 8 speakers (with subwoofer) | 350 | No |
| Voice control for external devices | 0 | Yes |
| SMS text-to-speech reader | 25 | Yes |
| Vehicle health reports | 0 | Yes |
| 911 assist | 25 | Yes |
| Bluetooth audio streaming | 25 | Yes |
| App support | 0 | Yes |
| Total Requested | 625 | 19% |
| Total Not Requested | 2750 | 81% |
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Total Requested | 975 | 76% |
| Total Not Requested | 300 | 24% |
Option Package Details
Kia Optima Hybrid EX
| Technology Package | ||
| Feature | Value | Requested? |
| Obstacle detection, rear | 250 | Yes |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Total Requested | 250 | 45% |
| Total Not Requested | 300 | 55% |
Option Package Details
Kia Optima SX
| Premium Tech Package | ||
| Feature | Value | Requested? |
| Panoramic sunroof | 1200 | No |
| Navigation system | 600 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Surround sound | 250 | No |
| Power-folding mirrors | 50 | No |
| HD radio | 50 | Yes |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | No |
| Rearview camera | 200 | Yes |
| Infinity, 8 speakers (with subwoofer) | 350 | No |
| Voice control for external devices | 0 | Yes |
| SMS text-to-speech reader | 25 | Yes |
| Vehicle health reports | 0 | Yes |
| 911 assist | 25 | Yes |
| Bluetooth audio streaming | 25 | Yes |
| App support | 0 | Yes |
| Total Requested | 1500 | 33% |
| Total Not Requested | 3050 | 67% |
Option Package Details
Kia Optima SX Turbo
| Premium Package | ||
| Feature | Value | Requested? |
| Panoramic sunroof | 1200 | No |
| Surround sound | 250 | No |
| Power-folding mirrors | 50 | No |
| HD radio | 50 | Yes |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | No |
| Rearview camera | 200 | Yes |
| Infinity, 8 speakers (with subwoofer) | 350 | No |
| Voice control for external devices | 0 | Yes |
| SMS text-to-speech reader | 25 | Yes |
| Vehicle health reports | 0 | Yes |
| 911 assist | 25 | Yes |
| Bluetooth audio streaming | 25 | Yes |
| App support | 0 | Yes |
| Total Requested | 525 | 16% |
| Total Not Requested | 2750 | 84% |
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Total Requested | 975 | 76% |
| Total Not Requested | 300 | 24% |
Option Package Details
Ford Focus SE
| Luxury Package | ||
| Feature | Value | Requested? |
| Touring suspension (upgrade) | 250 | Yes |
| Power lumbar adjuster, driver seat | 100 | Yes |
| Fog lights | 125 | Yes |
| Obstacle detection, rear | 250 | Yes |
| 215/50HR17 tires | 400 | No |
| Wheels, dark finish | 0 | No |
| Leather seating surfaces | 900 | Yes |
| Center armrest(s), second row | 50 | Yes |
| 4-wheel disc brakes | 150 | Yes |
| Leather-wrapped steering wheel | 150 | Yes |
| Satellite radio | 200 | Yes |
| Alarm | 100 | No |
| Overhead sunglass holder | 25 | Yes |
| Interior ambient lighting, configurable | 150 | No |
| Power fore-aft adjuster, driver seat | 100 | Yes |
| Power height adjuster, driver seat | 50 | Yes |
| Power recliner, driver seat | 100 | Yes |
| Total Requested | 2450 | 79% |
| Total Not Requested | 650 | 21% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated mirrors | 25 | Yes |
| Heated front seats | 200 | Yes |
| Leather-wrapped steering wheel | 150 | Yes |
| Heated steering wheel | 100 | Yes |
| All-weather floor mats | 75 | No |
| Total Requested | 475 | 86% |
| Total Not Requested | 75 | 14% |
| Sony and MyFord Touch Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Automatic climate control, front | 200 | Yes |
| Dual-zone climate control | 125 | Yes |
| Voice control for nav and audio | 75 | Yes |
| Aux input | 50 | Yes |
| HD radio | 50 | Yes |
| Traffic + travel information | 25 | No |
| Sony, 355W, 10 speakers (with subwoofer) | 350 | No |
| Total Requested | 1100 | 75% |
| Total Not Requested | 375 | 25% |
Option Package Details
Ford Focus Titanium
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 75 | Yes |
| Traffic + travel information | 25 | No |
| Total Requested | 675 | 96% |
| Total Not Requested | 25 | 4% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated steering wheel | 100 | Yes |
| All-weather floor mats | 75 | No |
| Total Requested | 100 | 57% |
| Total Not Requested | 75 | 43% |
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