The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $24,835 Kia Optima EX | |||
Difference: $19,904 | |||
Lowest Total Invoice: $23,030 Kia Optima EX | |||
Difference: $18,811 | |||
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Model Year | 2009 | 2017 | 2017 |
Model | Optima | ES | ES |
Trim | EX | 350 | 300h |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $20,690 | $38,900 | $41,820 |
Base Invoice | $19,255 | $36,438 | $39,171 |
Convenience Package | 970 | ||
Premium Package | 1,300 | ||
Navigation system | 1,200 | ||
Navigation Package | 1,470 | 1,470 | |
Wood/leather-wrapped steering wheel | 300 | 300 | |
Luxury Package | 1,670 | 1,670 | |
Sunshade, rear, power | 210 | 210 | |
Obstacle detection, rear | 500 | 500 | |
LED headlights | 515 | 515 | |
Bodyside moldings | 199 | 199 | |
Convenience Package | 865 | ||
Premium Package | 1,160 | ||
Navigation system | 1,075 | ||
Navigation Package | 1,360 | 1,360 | |
Wood/leather-wrapped steering wheel | 276 | 276 | |
Luxury Package | 1,536 | 1,536 | |
Sunshade, rear, power | 192 | 192 | |
Obstacle detection, rear | 460 | 460 | |
LED headlights | 473 | 473 | |
Bodyside moldings | 131 | 131 | |
Options (change) | 3,470 | 4,864 | 4,864 |
Options (change) | 3,100 | 4,428 | 4,428 |
Destination | 675 | 975 | 975 |
Total Price | $24,835 | $44,739 | $47,659 |
Total Invoice | $23,030 | $41,841 | $44,574 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | |||
TrueDelta Adjusted Price Difference: $13,349 | |||
TrueDelta Adjusted Invoice Difference: $12,681 | |||
Model Year | 2009 | 2017 | 2017 |
Model | Optima | ES | ES |
Trim | EX | 350 | 300h |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 175hp I4 | 268hp V6 | 156hp I4 H |
Transmission | T5 | T6 | CVT-6 |
Drivetrain | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 360, 7 | ?, 8 | ?, 8 |
Tire (rear if not all the same) | 215/50-17 | 215/55-17 | 215/55-17 |
Total Price | $24,835 | $44,739 | $47,659 |
Adjustments for Features | 0 | -6,555 | -6,880 |
Feature-Adjusted Total Price | $24,835 | $38,184 | $40,779 |
Cost Above Minimum | $0 | $0 | $2,595 |
Total Invoice | $23,030 | $41,841 | $44,574 |
Adjustments for Features | 0 | -6,130 | -6,435 |
Feature-Adjusted Total Invoice | $23,030 | $35,711 | $38,139 |
Cost Above Minimum | $0 | $0 | $2,428 |
Model Year | 2009 | 2017 | 2017 |
Model | Optima | ES | ES |
Trim | EX | 350 | 300h |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||
5-speed manually-shiftable automatic | $1000 | ||
6-speed manually-shiftable automatic | $1100 | ||
6-speed manually-shiftable CVT | $1100 | ||
FWD | $0 | $0 | $0 |
Accessories | |||
Adaptive cruise control | $600 | $600 | |
Cruise control | $150 | ||
Power-adjustable pedals | $125 | ||
Proximity key | $250 | $250 | |
Remote app | $25 | $25 | |
Remote window/roof operation | $15 | $15 | |
Sunshade, rear | $125 | ||
Sunshade, rear, power | $225 | $225 | |
Tilt/telescoping steering wheel, manual | $250 | ||
Tilt/telescoping steering wheel, power | $350 | $350 | |
Brakes, Airbags, and Other Safety | |||
Automatic braking, high-speed or partial | $200 | $200 | |
Automatic braking, low-speed | $200 | $200 | |
Forward collision warning | $200 | $200 | |
Knee airbag, driver | $75 | $75 | |
Knee airbag, passenger | $75 | $75 | |
Lane departure prevention, steering-based | $200 | $200 | |
Lane departure warning | $200 | $200 | |
Obstacle detection, front | $150 | $150 | |
Obstacle detection, rear | $250 | $250 | |
Pedestrian detection | $50 | $50 | |
Radar- or camera-based collision preparation system | $0 | $0 | |
Rear side airbags | $300 | $300 | |
Rearview camera | $200 | $200 | |
Vehicle health reports | $0 | $0 | |
Cargo Management | |||
Rear seat pass-through | $100 | $100 | |
Climate Control | |||
Automatic air recirculation | $100 | $100 | |
Dual-zone climate control | $125 | $125 | |
Rain-sensing wipers | $175 | $175 | |
Rear air vents | $100 | $100 | |
Variable intermittent wipers | $75 | ||
Water-repellent front-door glass | $15 | $15 | |
Engine / Motor | |||
Automatic start / stop | $150 | ||
Exterior | |||
Bright-finished exhaust tip(s) | $25 | ||
Rear spoiler | $200 | ||
Infotainment | |||
App support | $0 | $0 | |
Bluetooth audio streaming | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | |
DVD-compatible player | $0 | $0 | |
HD radio | $50 | $50 | |
Siri Eyes Free support | $0 | $0 | |
SMS text-to-speech reader | $25 | $25 | |
Telematics service, such as OnStar | $200 | $200 | |
Traffic + travel information | $25 | $25 | |
Voice control for nav and audio | $100 | $100 | |
Instruments, Lights, and Mirrors | |||
Analog clock | $25 | $25 | |
Auto-dimming headlights | $200 | $200 | |
Interior ambient lighting | $150 | $150 | |
LED headlights | $1000 | $1000 | |
Mirror tilt-down in reverse | $25 | $25 | |
Seats and Interior Trim | |||
Cooled or ventilated front seats | $300 | $300 | |
Folding second row seats | $300 | ||
Leather-wrapped steering wheel | $150 | ||
Manual lumbar adjuster, driver seat | $50 | ||
Memory system, driver seat | $200 | $200 | |
Power height adjuster, passenger seat | $100 | $100 | |
Power lumbar adjuster, driver seat | $100 | $100 | |
Power lumbar adjuster, passenger seat | $100 | $100 | |
Power tilt adjuster, passenger seat | $100 | $100 | |
Wood trim | $300 | $300 | |
Wood/leather-wrapped steering wheel | $150 | $150 | |
Suspension, Wheels, and Tires | |||
Electronic systems calibration selector | $200 | $200 | |
Total Value of Features | $2,225 | $8,780 | $9,105 |
Value of Feature Adjustments | $0 | $6,555 | $6,880 |
Value of Feature Adjustments | 0 | -6,130 | -6,435 |
Model Year | 2009 | 2017 |
Model | Optima | ES |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 107.1 in | 111.0 in |
Length | 189.0 in | 192.7 in |
Width | 71.1 in | 71.7 in |
Height | 58.3 in | 57.1 in |
Curb Weight | 3,158 lb. | 3,550 lb. |
Fuel Capacity | 16.4 gal. | 17.2 gal. |
Row 1 Headroom | 39.8 in | 37.5 in |
Row 1 Shoulder Room | 57.1 in | 57.6 in |
Row 1 Hip Room | 54.5 in | 54.8 in |
Row 1 Legroom | 43.7 in | 41.9 in |
Row 2 Headroom | 38.0 in | 37.5 in |
Row 2 Shoulder Room | 56.3 in | 55.0 in |
Row 2 Hip Room | 54.7 in | 53.8 in |
Row 2 Legroom | 37.8 in | 40.0 in |
Cargo Volume | 15.0 ft3 | 15.2 ft3 |
Convenience Package | ||
Feature | Value | Requested? |
215/50VR17 tires | 400 | No |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Sunshade, rear | 125 | Yes |
Power-adjustable pedals | 125 | No |
Total Requested | 525 | 50% |
Total Not Requested | 525 | 50% |
Premium Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 900 | 62% |
Total Not Requested | 550 | 38% |
Obstacle detection, rear | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | No |
Obstacle detection, front | 150 | No |
Total Requested | 0 | 0% |
Total Not Requested | 400 | 100% |
Navigation Package | ||
Feature | Value | Requested? |
Navigation system | 550 | Yes |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 100 | No |
SMS text-to-speech reader | 25 | No |
Traffic + travel information | 25 | No |
Speed limit information | 0 | No |
Vehicle health reports | 0 | No |
App support | 0 | No |
Total Requested | 550 | 79% |
Total Not Requested | 150 | 21% |
Luxury Package | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Heated front seats | 200 | Yes |
Cooled or ventilated front seats | 300 | No |
Wood trim | 300 | No |
Total Requested | 1100 | 65% |
Total Not Requested | 600 | 35% |
Obstacle detection, rear | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | No |
Obstacle detection, front | 150 | No |
Total Requested | 0 | 0% |
Total Not Requested | 400 | 100% |
Navigation Package | ||
Feature | Value | Requested? |
Navigation system | 550 | Yes |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 100 | No |
SMS text-to-speech reader | 25 | No |
Traffic + travel information | 25 | No |
Speed limit information | 0 | No |
Vehicle health reports | 0 | No |
App support | 0 | No |
Total Requested | 550 | 79% |
Total Not Requested | 150 | 21% |
Luxury Package | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Heated front seats | 200 | Yes |
Cooled or ventilated front seats | 300 | No |
Wood trim | 300 | No |
Total Requested | 1100 | 65% |
Total Not Requested | 600 | 35% |