The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $36,410 Kia Optima SX | |||
Difference: $27,700 | |||
Lowest Total Invoice: $33,784 Kia Optima SX | |||
Difference: $27,121 | |||
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Model Year | 2017 | 2017 | 2015 |
Model | Optima | Optima | Navigator |
Trim | SX | SX Limited | Base |
Body | 4dr Sedan | 4dr Sedan | 4dr SUV |
Base Price | $26,855 | $36,090 | $61,920 |
Base Invoice | $25,023 | $33,481 | $58,824 |
SX Base Package | 3,085 | ||
Technology Package | 4,800 | ||
Universal garage door opener | 350 | 350 | |
Remote start | 425 | 425 | |
Sunroof | 995 | ||
SX Base Package | 2,842 | ||
Technology Package | 4,380 | ||
Universal garage door opener | 291 | 291 | |
Remote start | 353 | 353 | |
Sunroof | 886 | ||
Options (change) | 8,660 | 775 | 995 |
Options (change) | 7,866 | 644 | 886 |
Destination | 895 | 895 | 1,195 |
Total Price | $36,410 | $37,760 | $64,110 |
Total Invoice | $33,784 | $35,020 | $60,905 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | |||
TrueDelta Adjusted Price Difference: $25,130 | |||
TrueDelta Adjusted Invoice Difference: $24,679 | |||
Model Year | 2017 | 2017 | 2015 |
Model | Optima | Optima | Navigator |
Trim | SX | SX Limited | Base |
Body | 4dr Sedan | 4dr Sedan | 4dr SUV |
Engine | 245hp I4 | 245hp I4 | 380hp V6 |
Transmission | T6 | T6 | T6 |
Drivetrain | FWD | FWD | RWD |
EPA Fuel Economy (city/highway) | 22/31 MPG | 22/31 MPG | 16/22 MPG |
Audio (watts, speakers) | 630, 10 | 630, 10 | 600, 14 |
Tire (rear if not all the same) | 235/45-18 | 235/45-18 | 275/55-20 |
Total Price | $36,410 | $37,760 | $64,110 |
Adjustments for Features | 0 | -875 | -2,570 |
Feature-Adjusted Total Price | $36,410 | $36,885 | $61,540 |
Cost Above Minimum | $0 | $475 | $0 |
Total Invoice | $33,784 | $35,020 | $60,905 |
Adjustments for Features | 0 | -812 | -2,442 |
Feature-Adjusted Total Invoice | $33,784 | $34,208 | $58,463 |
Cost Above Minimum | $0 | $424 | $0 |
Model Year | 2017 | 2017 | 2015 |
Model | Optima | Optima | Navigator |
Trim | SX | SX Limited | Base |
Body | 4dr Sedan | 4dr Sedan | 4dr SUV |
Transmission and Drivetrain | |||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 |
FWD | $0 | $0 | |
RWD | $0 | ||
Accessories | |||
AC power outlet | $100 | ||
Adaptive cruise control, all-speed | $850 | $850 | |
Cruise control | $150 | ||
Heated steering wheel | $100 | $100 | |
Keyless entry keypad | $50 | ||
Power flip-out rear side windows | $125 | ||
Power liftgate | $350 | ||
Power-adjustable pedals | $125 | ||
Proximity key | $250 | $250 | |
Proximity trunk or liftgate opener | $125 | $125 | |
Sunshades, second row | $125 | $125 | |
Tilt/telescoping steering wheel, manual | $250 | $250 | |
Tilt/telescoping steering wheel, power | $350 | ||
Brakes, Airbags, and Other Safety | |||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | |
Around view cameras | $500 | ||
Automatic braking, high-speed or partial | $200 | $200 | |
Automatic braking, low-speed | $200 | $200 | |
Forward collision warning | $200 | $200 | |
Full-size spare tire | $225 | ||
Knee airbag, driver | $75 | $75 | |
Lane departure warning | $200 | $200 | |
Obstacle detection, front | $150 | ||
Rearview camera | $200 | $200 | |
Safety key | $5 | ||
Side curtain airbags | $350 | $350 | |
Side curtain airbags, three rows | $500 | ||
Temporary spare tire | $150 | $150 | |
Trailer sway control | $25 | ||
Cargo Management | |||
Cargo mat | $40 | $40 | |
Cargo organizer | $100 | ||
Class IV trailer hitch | $300 | ||
Liftglass or two-piece tailgate | $150 | ||
Roof rack | $300 | ||
Trailering equipment (7 wire) | $150 | ||
Climate Control | |||
Interior air filter | $0 | $0 | |
Rain-sensing wipers | $175 | ||
Rear air vents | $100 | $100 | |
Rear air vents with manual controls | $150 | ||
Rear HVAC unit | $400 | ||
Rear wiper | $175 | ||
Variable intermittent wipers | $75 | $75 | |
Exterior | |||
Bodyside cladding | $350 | ||
Deep-tinted rear windows | $275 | ||
Painted brake calipers (optional) | $0 | $0 | |
Panoramic sunroof | $1200 | $1200 | |
Power-deployable running boards | $750 | ||
Rear bumper protector | $40 | ||
Rear spoiler | $200 | $200 | |
Sunroof | $900 | ||
Tow hook(s), front | $40 | ||
Infotainment | |||
Android Auto support | $100 | $100 | |
App support | $0 | $0 | |
Apple CarPlay support | $100 | $100 | |
CD player | $125 | ||
MP3-compatible player | $50 | ||
Navigation, turn-by-turn | $25 | ||
Rear seat audio controls | $25 | ||
SD Card slot | $25 | ||
Traffic + travel information | $25 | ||
Traffic information | $25 | $25 | |
Wi-Fi hotspot capability | $0 | ||
Wireless charging station | $75 | ||
Instruments, Lights, and Mirrors | |||
Approach detection | $25 | $25 | |
Auto-dimming driver-side mirror | $75 | ||
Auto-dimming headlights | $200 | $200 | |
Conversation mirror | $25 | ||
Fog lights | $125 | ||
Interior ambient lighting | $150 | $150 | |
Interior ambient lighting, configurable | $150 | ||
LED headlights | $1000 | $1000 | |
Xenon HID headlights | $500 | ||
Seats and Interior Trim | |||
Leather-wrapped steering wheel | $150 | $150 | |
Manual recliner, second row seats | $75 | ||
Metal pedals | $75 | $75 | |
Power 4-way lumbar adjuster, driver seat | $150 | $150 | |
Power lumbar adjuster, driver seat | $100 | ||
Power-folding third row seats | $1000 | ||
Wood trim | $300 | ||
Wood/leather-wrapped steering wheel | $150 | ||
Suspension, Wheels, and Tires | |||
Chrome-plated alloy wheels | $850 | ||
Electronic systems calibration selector | $200 | $200 | |
Machined alloy wheels | $350 | ||
Performance steering system (optional) | $0 | $0 | |
Polished alloy wheels | $350 | ||
Rear air springs, auto-leveling | $350 | ||
Sport suspension (upgrade) | $0 | $0 | |
Transmission | |||
Steering-wheel-mounted transmission controls | $100 | $100 | |
Total Value of Features | $8,615 | $9,490 | $11,185 |
Value of Feature Adjustments | $0 | $875 | $2,570 |
Value of Feature Adjustments | 0 | -812 | -2,442 |
Model Year | 2017 | 2015 |
Model | Optima | Navigator |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 110.4 in | 119.0 in |
Length | 191.1 in | 207.4 in |
Width | 73.2 in | 78.8 in |
Height | 57.7 in | 78.1 in |
Curb Weight | 3,494 lb. | 5,830 lb. |
Fuel Capacity | 18.5 gal. | 28.0 gal. |
Row 1 Headroom | 39.8 in | 39.5 in |
Row 1 Shoulder Room | 58.1 in | 63.3 in |
Row 1 Hip Room | 56.0 in | 60.2 in |
Row 1 Legroom | 45.5 in | 41.1 in |
Row 2 Headroom | 37.8 in | 39.7 in |
Row 2 Shoulder Room | 56.4 in | 63.7 in |
Row 2 Hip Room | 56.0 in | 59.9 in |
Row 2 Legroom | 35.6 in | 39.1 in |
Row 3 Headroom | 0.0 in | 37.6 in |
Row 3 Shoulder Room | 0.0 in | 51.9 in |
Row 3 Hip Room | 0.0 in | 50.1 in |
Row 3 Legroom | 0.0 in | 37.7 in |
Cargo Volume, Minimum | 15.9 ft3 | 18.1 ft3 |
Cargo Volume, Behind R2 | 15.9 | 54.4 ft3 |
Cargo Volume, Maximum | 15.9 | 103.3 ft3 |
SX Base Package | ||
Feature | Value | Requested? |
Auto-dimming rearview mirror | 150 | Yes |
Steering-linked headlights | 150 | Yes |
Door sill trim plates | 100 | Yes |
LED headlights | 1000 | No |
Traffic information | 25 | Yes |
HD radio | 50 | Yes |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Approach detection | 25 | No |
Proximity trunk or liftgate opener | 125 | No |
Proximity key | 250 | No |
Perimeter approach lighting | 25 | No |
Total Requested | 1175 | 45% |
Total Not Requested | 1425 | 55% |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | No |
Surround sound | 250 | Yes |
Lane departure warning system | 200 | No |
Adaptive cruise control, all-speed | 700 | No |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | No |
Forward collision warning | 200 | No |
Heated second row seats | 200 | Yes |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | Yes |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | Yes |
Rear reading lights | 0 | No |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Rear cross-traffic detection | 100 | Yes |
Obstacle detection, rear | 250 | Yes |
Blind spot warning system | 200 | Yes |
Total Requested | 1900 | 37% |
Total Not Requested | 3250 | 63% |