Toyota RAV4 Toyota RAV4 2018 Jeep Wrangler Jeep Wrangler 2012

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Toyota RAV4 vs. Jeep Wrangler Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota RAV4 vs. Jeep Wrangler Invoice Comparison

Lowest Total Price: $33,172

Toyota RAV4 Limited   
Difference: $2,433

Lowest Total Invoice: $30,716

Toyota RAV4 Limited   
Difference: $2,741

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  Down Payment Interest Rate Term
Model Year2018201820182012
ModelRAV4RAV4RAV4Wrangler
TrimLimitedHybrid LimitedPlatinumUnlimited Sahara
Body4dr SUV4dr SUV4dr SUV4dr SUV
Base Price $30,905 $34,030 $34,750 $30,745
Base Invoice $28,897 $31,988 $32,491 $29,028
Floor mats 224 224    
Remote start 499 499 499 495
Running boards 549 549 549  
Media Center 730N       1,845
Polished alloy wheels       695
Heated front seats       250
Automatic climate control, front       155
Front side airbags       495
Floor mats 139 139    
Remote start 310 310 310 441
Running boards 375 375 375  
Media Center 730N       1,642
Polished alloy wheels       619
Heated front seats       223
Automatic climate control, front       138
Front side airbags       441
Options (change) 1,272 1,272 1,048 3,935
Options (change) 824 824 685 3,504
Destination 995 995 995 925
Total Price $33,172 $36,297 $36,793 $35,605
Total Invoice $30,716 $33,807 $34,171 $33,457

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota RAV4 dealer quotes or Jeep Wrangler dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota RAV4 vs. Jeep Wrangler

Lowest Adjusted Price and Invoice: Toyota RAV4 Limited
TrueDelta Adjusted Price Difference: $7,793
TrueDelta Adjusted Invoice Difference: $7,704
Model Year2018201820182012
ModelRAV4RAV4RAV4Wrangler
TrimLimitedHybrid LimitedPlatinumUnlimited Sahara
Body4dr SUV4dr SUV4dr SUV4dr SUV
Engine176hp I4150hp I4 H176hp I4285hp V6
TransmissionT6CVTT6M6
DrivetrainFWDAWDFWD4WD, PT w/4L
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6?, 6576, 11368, 7
Tire (rear if not all the same)235/55-18235/55-18235/55-18255/70-18
Total Price$33,172$36,297$36,793$35,605
Adjustments for Features-5,360-6,910-6,1950
Feature-Adjusted Total Price$27,812$29,387$30,598$35,605
Cost Above Minimum$0$1,575$2,786$0
Total Invoice$30,716$33,807$34,171$33,457
Adjustments for Features-4,963-6,436-5,7540
Feature-Adjusted Total Invoice$25,753$27,371$28,417$33,457
Cost Above Minimum$0$1,618$2,664$0

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Features Comparison: Toyota RAV4 vs. Jeep Wrangler

Model Year2018201820182012
ModelRAV4RAV4RAV4Wrangler
TrimLimitedHybrid LimitedPlatinumUnlimited Sahara
Body4dr SUV4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 $1100 
CVT $1000  
6-speed manual   $150
FWD$0 $0 
AWD $1700  
4WD, part-time w/low range   $1700
Accessories 
AC power outlet   $100
Adaptive cruise control$600$600$600 
Cruise control   $150
Hands-free trunk or liftgate  $100 
Heated steering wheel  $100 
Power liftgate$350$350$350 
Proximity key$250$250$250 
Tilt steering wheel, manual   $150
Tilt/telescoping steering wheel, manual$250$250$250 
Universal garage door opener$100$100$100 
Brakes, Airbags, and Other Safety 
Around view cameras  $500 
Automatic braking, high-speed or partial$200$200$200 
Automatic braking, low-speed$200$200$200 
Blind spot warning system$200$200$200 
Cross-traffic warning, rear$100$100$100 
Forward collision warning$200$200$200 
Full-size spare tire   $225
Hill descent control   $250
Knee airbag, driver$75$75$75 
Lane departure prevention, steering-based$200$200$200 
Lane departure warning$200$200$200 
Obstacle detection, front$150$150$150 
Obstacle detection, rear$250$250$250 
Pedestrian detection$50$50$50 
Perimeter scan  $25 
Radar- or camera-based collision preparation system$0$0$0 
Rearview camera$200$200  
Roll bar   $200
Rollover sensor$50$50$50 
Seat cushion airbag, passenger$75$75$75 
Side curtain airbags$350$350$350 
Temporary spare tire$150$150$150 
Trailer sway control$25$25$25 
Cargo Management 
Cargo cover$75$75$75 
Cargo mat$40$40  
Overhead sunglass holder$25$25$25 
Roof rails$250$250$250 
Climate Control 
Dual-zone climate control$125$125$125 
Interior air filter$0$0$0 
Rear defrost$200$200$200 
Rear wiper$175$175$175 
Exterior 
Bodyside cladding (gray/black)$250$250$250 
Externally-mounted spare   $0
Rear spoiler$200$200$200 
Removable soft top   $2000
Running boards$350$350$350 
Skid plates   $150
Sunroof$900$900$900 
Tow hook(s), front   $40
Tow hook(s), rear   $25
Tubular side steps   $350
Wheel-lip moldings$75$75$75 
Infotainment 
App support$0$0$0 
Audio controls on steering wheel$125$125$125 
HD radio$50$50$50 
Media drive   $15
Satellite radio$200$200$200 
Satellite radio - one year subscription   $250
Siri Eyes Free support$0$0$0 
SMS text-to-speech reader$25$25$25 
Surround sound  $250 
Voice control for external devices   $0
Instruments, Lights, and Mirrors 
Auto-dimming headlights$200$200$200 
Auto-dimming rearview mirror$150$150$150 
Automatic headlights$125$125$125 
Illuminated visor mirror, driver$50$50$50 
Illuminated visor mirror, passenger$50$50$50 
Large energy flow and fuel economy display $25  
LED headlights, single projector or low beam only$750$750$750 
Power mirrors$150$150$150 
Tachometer$75 $75$75
Turn signals on or near mirrors$25$25$25 
Seats and Interior Trim 
Center armrest(s), second row$50$50$50 
Door sill trim plates  $100 
Manual height adjuster, driver seat   $50
Manual recliner, second row seats$75$75$75 
Memory system, driver seat$200$200$200 
Power fore-aft adjuster, driver seat$100$100$100 
Power height adjuster, driver seat$100$100$100 
Power lumbar adjuster, driver seat$100$100$100 
Power recliner, driver seat$100$100$100 
Power tilt adjuster, driver seat$100$100$100 
Synthetic leather seating surfaces$0$0$0 
Suspension, Wheels, and Tires 
All-terrain tires   $0
Chrome-coated alloy wheels$600$600$600 
Electronic systems calibration selector$200$200$200 
Polished alloy wheels   $350
White-letter tires   $0
Total Value of Features$11,590$13,140$12,425$6,230
Value of Feature Adjustments$5,360$6,910$6,195$0
Value of Feature Adjustments-4,963-6,436-5,7540

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Specifications Comparison: Toyota RAV4 vs. Jeep Wrangler

Model Year20182012
ModelRAV4Wrangler
Body4dr SUV4dr SUV
Wheelbase104.7 in116.0 in
Length183.5 in184.4 in
Width72.6 in73.9 in
Height65.9 in72.3 in
Curb Weight3,456 lb.4,076 lb.
Fuel Capacity15.9 gal.21.6 gal.
Row 1 Headroom39.8 in41.3 in
Row 1 Shoulder Room57.3 in55.8 in
Row 1 Hip Room54.3 in55.6 in
Row 1 Legroom42.6 in41.0 in
Row 2 Headroom38.9 in40.3 in
Row 2 Shoulder Room55.4 in56.8 in
Row 2 Hip Room48.9 in56.7 in
Row 2 Legroom37.2 in37.2 in
Cargo Volume,
Minimum
38.4 ft346.4 ft3
Cargo Volume,
Maximum
73.4 ft382.0 ft3

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Option Package Details
Jeep Wrangler Unlimited Sahara

Media Center 730N
FeatureValueRequested?
Voice control for nav and audio100Yes
Traffic + travel information25Yes
Bluetooth cell phone link100Yes
Voice control for external devices0No
USB port25Yes
Bluetooth audio streaming25Yes
Navigation system600Yes
DVD-compatible player0Yes
Media drive, large15No
Total Requested87598%
Total Not Requested152%

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