The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $37,380 Kia Optima Hybrid EX | ||
Difference: $13,609 | ||
Lowest Total Invoice: $34,676 Kia Optima Hybrid EX | ||
Difference: $12,946 | ||
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Model Year | 2017 | 2015 |
Model | Optima | ES |
Trim | Hybrid EX | 300h |
Body | 4dr Sedan | 4dr Sedan |
Base Price | $30,990 | $40,580 |
Base Invoice | $28,752 | $38,013 |
Technology Package | 5,000 | |
Universal garage door opener | 350 | |
Cargo net | 50 | 64 |
Cargo mat | 95 | 105 |
Navigation Package | 1,795 | |
Blind spot warning system | 500 | |
Rain-sensing wipers | 155 | |
Obstacle detection, rear | 500 | |
Lane departure warning | 1,015 | |
Xenon HID headlights | 565 | |
Adaptive cruise control | 1,500 | |
Ultra Luxury Package | 2,435 | |
Power trunk closer | 400 | |
Heated steering wheel | 450 | |
Technology Package | 4,618 | |
Universal garage door opener | 291 | |
Cargo net | 42 | 38 |
Cargo mat | 78 | 65 |
Navigation Package | 1,660 | |
Blind spot warning system | 460 | |
Rain-sensing wipers | 144 | |
Obstacle detection, rear | 460 | |
Lane departure warning | 933 | |
Xenon HID headlights | 521 | |
Adaptive cruise control | 1,380 | |
Ultra Luxury Package | 2,239 | |
Power trunk closer | 368 | |
Heated steering wheel | 416 | |
Options (change) | 5,495 | 9,484 |
Options (change) | 5,029 | 8,684 |
Destination | 895 | 925 |
Total Price | $37,380 | $50,989 |
Total Invoice | $34,676 | $47,622 |
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Lowest Adjusted Price and Invoice: Kia Optima Hybrid EX | ||
TrueDelta Adjusted Price Difference: $12,404 | ||
TrueDelta Adjusted Invoice Difference: $11,821 | ||
Model Year | 2017 | 2015 |
Model | Optima | ES |
Trim | Hybrid EX | 300h |
Body | 4dr Sedan | 4dr Sedan |
Engine | 154hp I4 H | 156hp I4 H |
Transmission | T6 | CVT-6 |
Drivetrain | FWD | FWD |
EPA Fuel Economy (city/highway) | 39/46 MPG | 40/39 MPG |
Audio (watts, speakers) | 630, 10 | ?, 8 |
Tire (rear if not all the same) | 215/55-17 | 215/55-17 |
Total Price | $37,380 | $50,989 |
Adjustments for Features | 0 | -1,205 |
Feature-Adjusted Total Price | $37,380 | $49,784 |
Total Invoice | $34,676 | $47,622 |
Adjustments for Features | 0 | -1,125 |
Feature-Adjusted Total Invoice | $34,676 | $46,497 |
Model Year | 2017 | 2015 |
Model | Optima | ES |
Trim | Hybrid EX | 300h |
Body | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||
6-speed manually-shiftable automatic | $1100 | |
6-speed manually-shiftable CVT | $1100 | |
FWD | $0 | $0 |
Accessories | ||
Adaptive cruise control | $600 | |
Adaptive cruise control, all-speed | $850 | |
Power trunk closer | $350 | |
Proximity trunk or liftgate opener | $125 | |
Remote app | $25 | |
Remote window/roof operation | $15 | |
Sunshade, rear, power | $225 | |
Tilt/telescoping steering wheel, manual | $250 | |
Tilt/telescoping steering wheel, power | $350 | |
Brakes, Airbags, and Other Safety | ||
911 assist | $25 | |
Automatic braking, low-speed | $200 | |
Driver attention monitor | $500 | |
Knee airbag, passenger | $75 | |
Lane departure prevention | $150 | |
Obstacle detection, front | $150 | |
Radar- or camera-based collision preparation system | $0 | |
Rear side airbags | $300 | |
Rollover sensor | $50 | |
Temporary spare tire | $150 | |
Vehicle health reports | $0 | |
Cargo Management | ||
Rear seat pass-through | $100 | |
Climate Control | ||
Automatic air recirculation | $100 | |
Rain-sensing wipers | $175 | |
Variable intermittent wipers | $75 | |
Water-repellent front-door glass | $15 | |
Wiper de-icer | $25 | |
Exterior | ||
Active grille shutters | $0 | |
Body kit | $0 | |
Laminated front side windows | $200 | |
Panoramic sunroof | $1200 | |
Rear spoiler | $200 | |
Sunroof | $900 | |
Infotainment | ||
Android Auto support | $100 | |
Apple CarPlay support | $100 | |
CD changer, in-dash | $325 | |
DVD-compatible player | $0 | |
MP3-compatible player | $50 | |
Siri Eyes Free support | $0 | |
Surround sound | $250 | |
Telematics service, such as OnStar | $200 | |
Traffic + travel information | $25 | |
Traffic information | $25 | |
Voice control for external devices | $0 | |
Instruments, Lights, and Mirrors | ||
Analog clock | $25 | |
Detailed driving style feedback | $100 | |
Fog lights | $125 | |
Large energy flow and fuel economy display | $25 | |
LED headlights | $1000 | |
Mirror tilt-down in reverse | $25 | |
Power-folding mirrors | $50 | |
Steering-linked headlights | $150 | |
Xenon HID headlights | $500 | |
Seats and Interior Trim | ||
Door sill trim plates | $100 | |
Folding second row seats | $300 | |
Heated second row seats | $200 | |
Leather-wrapped steering wheel | $150 | |
Memory system, passenger seat | $150 | |
Power 4-way lumbar adjuster, driver seat | $150 | |
Power lumbar adjuster, driver seat | $100 | |
Power thigh support length adjuster, driver seat | $100 | |
Wood trim | $300 | |
Wood/leather-wrapped steering wheel | $150 | |
Suspension, Wheels, and Tires | ||
Electronic systems calibration selector | $200 | |
Total Value of Features | $6,675 | $7,880 |
Value of Feature Adjustments | $0 | $1,205 |
Value of Feature Adjustments | 0 | -1,125 |
Model Year | 2017 | 2015 |
Model | Optima | ES |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 110.4 in | 111.0 in |
Length | 191.1 in | 192.7 in |
Width | 73.2 in | 71.7 in |
Height | 57.7 in | 57.1 in |
Curb Weight | 3,486 lb. | 3,660 lb. |
Fuel Capacity | 18.5 gal. | 17.2 gal. |
Row 1 Headroom | 39.8 in | 37.5 in |
Row 1 Shoulder Room | 58.1 in | 57.6 in |
Row 1 Hip Room | 56.0 in | 54.8 in |
Row 1 Legroom | 45.5 in | 41.9 in |
Row 2 Headroom | 37.8 in | 37.5 in |
Row 2 Shoulder Room | 56.4 in | 55.0 in |
Row 2 Hip Room | 56.0 in | 53.8 in |
Row 2 Legroom | 35.6 in | 40.0 in |
Cargo Volume | 15.9 ft3 | 15.2 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming rearview mirror | 150 | Yes |
Steering-linked headlights | 150 | No |
LED headlights | 1000 | No |
Auto-dimming headlights | 200 | Yes |
Forward collision warning | 200 | Yes |
Heated second row seats | 200 | No |
Sunshades, second row | 125 | Yes |
Lane departure warning system | 200 | Yes |
Adaptive cruise control, all-speed | 700 | No |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | Yes |
Interior ambient lighting | 150 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | Yes |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | No |
Obstacle detection, rear | 250 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Total Requested | 2525 | 42% |
Total Not Requested | 3450 | 58% |
Blind spot warning system | ||
Feature | Value | Requested? |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Total Requested | 300 | 100% |
Total Not Requested | 0 | 0% |
Rain-sensing wipers | ||
Feature | Value | Requested? |
Rain-sensing wipers | 100 | No |
Wiper de-icer | 25 | No |
Total Requested | 0 | 0% |
Total Not Requested | 125 | 100% |
Obstacle detection, rear | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Obstacle detection, front | 150 | No |
Total Requested | 250 | 63% |
Total Not Requested | 150 | 37% |
Lane departure warning system | ||
Feature | Value | Requested? |
Lane departure warning system | 200 | Yes |
Auto-dimming headlights | 200 | Yes |
Lane departure prevention system | 150 | No |
Total Requested | 400 | 73% |
Total Not Requested | 150 | 27% |
Adaptive cruise control | ||
Feature | Value | Requested? |
Adaptive cruise control | 450 | Yes |
Radar- or camera-based collision preparation system | 0 | No |
Driver attention monitor | 500 | No |
Automatic braking, high-speed | 200 | Yes |
Forward collision warning | 200 | Yes |
Total Requested | 850 | 63% |
Total Not Requested | 500 | 37% |
Heated steering wheel | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | Yes |
Wood/leather-wrapped steering wheel | 0 | No |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |
Navigation Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 100 | Yes |
SMS text-to-speech reader | 25 | Yes |
Traffic + travel information | 25 | No |
Speed limit information | 0 | No |
App support | 0 | Yes |
Remote app | 25 | No |
Total Requested | 725 | 94% |
Total Not Requested | 50 | 6% |
Ultra Luxury Package | ||
Feature | Value | Requested? |
Upgraded leather upholstery | 0 | No |
Power thigh support adjuster, driver seat | 100 | No |
Sunshades, second row | 125 | Yes |
Sunshade, rear, power | 225 | No |
Memory system, passenger seat | 150 | No |
Leather seating surfaces | 900 | Yes |
Heated front seats | 200 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Wood trim | 300 | No |
Total Requested | 1525 | 66% |
Total Not Requested | 775 | 34% |