Toyota Prius Toyota Prius 2018 Kia Niro Kia Niro 2018

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Toyota Prius vs. Kia Niro Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Kia Niro Invoice Comparison

Lowest Total Price: $32,670

Kia Niro EX   
Difference: $1,327

Lowest Total Invoice: $30,928

Kia Niro EX   
Difference: $494

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820182018
ModelPriusNiroNiro
TrimFourEXTouring
Body4dr Hatch4dr SUV4dr SUV
Base Price $29,685 $26,150 $32,000
Base Invoice $27,634 $24,843 $30,370
Floor mats 225 135 135
Advanced Technology Package 1,350    
Premium Convenience Package 1,205    
Bodyside moldings 289    
Cargo net 49 50 50
Illuminated door sill trim plates 299    
Premium Package   5,300  
Cargo mat   95 95
Floor mats 140 108 108
Advanced Technology Package 1,202    
Premium Convenience Package 1,092    
Bodyside moldings 199    
Cargo net 35 42 42
Illuminated door sill trim plates 225    
Premium Package   4,917  
Cargo mat   78 78
Options (change) 3,417 5,580 280
Options (change) 2,893 5,145 228
Destination 895 940 940
Total Price $33,997 $32,670 $33,220
Total Invoice $31,422 $30,928 $31,538

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius dealer quotes or Kia Niro dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius vs. Kia Niro

Lowest Adjusted Price and Invoice: Kia Niro EX
TrueDelta Adjusted Price Difference: $3,452
TrueDelta Adjusted Invoice Difference: $2,506
Model Year201820182018
ModelPriusNiroNiro
TrimFourEXTouring
Body4dr Hatch4dr SUV4dr SUV
Engine95hp I4 H104hp I4 H104hp I4 H
TransmissionCVTS6S6
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)54/50 MPG51/46 MPG51/46 MPG
Audio (watts, speakers)?, 10315, 8315, 8
Tire (rear if not all the same)195/65-15205/60-16225/45-18
Total Price$33,997$32,670$33,220
Adjustments for Features0-2,125-2,475
Feature-Adjusted Total Price$33,997$30,545$30,745
Cost Above Minimum$0$0$200
Total Invoice$31,422$30,928$31,538
Adjustments for Features0-2,012-2,350
Feature-Adjusted Total Invoice$31,422$28,916$29,188
Cost Above Minimum$0$0$272

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Features Comparison: Toyota Prius vs. Kia Niro

Model Year201820182018
ModelPriusNiroNiro
TrimFourEXTouring
Body4dr Hatch4dr SUV4dr SUV
Transmission and Drivetrain 
CVT$1000  
6-speed automated manual $1100$1100
FWD$0$0$0
Accessories 
AC power outlet $100$100
Adaptive cruise control $750$750
Adaptive cruise control, all-speed$1000  
Heated steering wheel $100$100
Proximity trunk or liftgate opener $125$125
Universal garage door opener$100  
Brakes, Airbags, and Other Safety 
911 assist $25$25
Active or whiplash-reducing head restraints, front seats$0  
Obstacle detection, front $200$200
Obstacle detection, rear $300$300
Radar- or camera-based collision preparation system$100  
Rollover sensor $50$50
Seat cushion airbag, passenger$75  
Vehicle health reports $0$0
Cargo Management 
Console with shifter $150$150
Console without shifter$150  
Roof rails $250$250
Climate Control and Infotainment 
Android Auto support $100$100
Apple CarPlay support $100$100
CD player$125  
Dual-zone climate control $125$125
DVD-compatible player$0  
Interior air filter$0  
Ionizing air filtration $50$50
MP3-compatible player$50  
Rain-sensing wipers$175  
Rear air vents $100$100
Rear seat USB outlets (optional) $0$0
Siri Eyes Free support$0  
Surround sound $250$250
Telematics service, such as OnStar$300  
Traffic + travel information$25  
Traffic information $25$25
Variable intermittent wipers $75$75
Voice control for external devices $0$0
Exterior 
Deep-tinted rear windows $275$275
Rear spoiler $200$200
Wheel-lip moldings $75$75
Instruments, Lights, and Mirrors 
Approach detection $25$25
Auto-dimming headlights$200  
Digital instruments$0  
Fog lights $125$125
Head-up display (HUD)$350  
Interior ambient lighting $150$150
LED headlights, single projector or low beam only$750  
Power-folding mirrors $50$50
Xenon HID headlights $500$500
Seats and Interior Trim 
Cooled or ventilated front seats $300$300
Door sill trim plates $100$100
Illuminated door sill trim plates$200  
Leather seating surfaces $900$900
Leather-wrapped steering wheel $150$150
Manual height adjuster, passenger seat $50$50
Memory system, driver seat $200$200
Synthetic leather seating surfaces$0  
Suspension, Wheels, and Tires 
Alloy wheels$350 $350
Total Value of Features$4,950$7,075$7,425
Value of Feature Adjustments$0$2,125$2,475
Value of Feature Adjustments0-2,012-2,350

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Specifications Comparison: Toyota Prius vs. Kia Niro

Model Year20182018
ModelPriusNiro
Body4dr Hatch4dr SUV
Wheelbase106.3 in106.3 in
Length178.7 in171.5 in
Width69.3 in71.1 in
Height58.1 in60.4 in
Curb Weight3,075 lb.3,106 lb.
Fuel Capacity11.3 gal.11.9 gal.
Row 1 Headroom39.4 in40.1 in
Row 1 Shoulder Room55.0 in56.0 in
Row 1 Hip Room53.4 in53.7 in
Row 1 Legroom43.2 in41.7 in
Row 2 Headroom37.4 in39.1 in
Row 2 Shoulder Room53.0 in55.2 in
Row 2 Hip Room51.9 in48.3 in
Row 2 Legroom33.4 in37.4 in
Cargo Volume,
Minimum
24.6 ft319.4 ft3
Cargo Volume,
Maximum
62.7 ft354.5 ft3

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Option Package Details
Toyota Prius Four

Advanced Technology Package
FeatureValueRequested?
Sunroof900Yes
Head-up display (HUD)350No
Total Requested90072%
Total Not Requested35028%
Premium Convenience Package
FeatureValueRequested?
Telematics service, such as OnStar300No
JBL, 10 speakers350No
Total Requested00%
Total Not Requested650100%

Option Package Details
Kia Niro EX

Premium Package
FeatureValueRequested?
Sunroof900Yes
Xenon HID headlights500Yes
AC power outlet100No
Door sill trim plates100Yes
Wireless charging station75Yes
Leather seating surfaces450No
Cooled or ventilated front seats300No
Memory system, driver seat200No
Obstacle detection, front200No
Obstacle detection, rear300No
Heated steering wheel100No
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Lane departure prevention, steering-based200Yes
Pedestrian detection50Yes
Adaptive cruise control500Yes
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power lumbar adjuster, driver seat100Yes
Navigation system600Yes
Surround sound250No
Voice control for nav and audio100Yes
Traffic information25Yes
HD radio50Yes
Harman/Kardon, 315W, 8 speakers (with subwoofer)350No
Total Requested435066%
Total Not Requested225034%

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