Kia Optima Kia Optima 2018 Toyota Avalon Toyota Avalon 2008

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Kia Optima vs. Toyota Avalon Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Avalon Invoice Comparison

Lowest Total Price: $35,220

Kia Optima SX   
Difference: $5,010

Lowest Total Invoice: $32,688

Kia Optima SX   
Difference: $2,427

Calculate Payments

  Down Payment Interest Rate Term
Model Year20182008
ModelOptimaAvalon
TrimSXLimited
Body4dr Sedan4dr Sedan
Base Price $30,500 $34,665
Base Invoice $28,380 $30,504
Technology Package 3,000  
Universal garage door opener 350  
Remote start 425 499
Cargo net 50  
Preferred Accessory Package   347
Stability control   650
Navigation system   2,000
Power passenger seat (8-way)   300
Satellite radio   449
Adaptive cruise control   600
Technology Package 2,727  
Universal garage door opener 291  
Remote start 353 356
Cargo net 42  
Preferred Accessory Package   236
Stability control   520
Navigation system   1,700
Power passenger seat (8-way)   240
Satellite radio   359
Adaptive cruise control   480
Options (change) 3,825 4,845
Options (change) 3,413 3,891
Destination 895 720
Total Price $35,220 $40,230
Total Invoice $32,688 $35,115

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota Avalon dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Toyota Avalon

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $8,835
TrueDelta Adjusted Invoice Difference: $5,977
Model Year20182008
ModelOptimaAvalon
TrimSXLimited
Body4dr Sedan4dr Sedan
Engine245hp I4268hp V6
TransmissionT6T6
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)22/31 MPG19/28 MPG
Audio (watts, speakers)630, 10360, 12
Tire (rear if not all the same)235/45-18215/55-17
Total Price$35,220$40,230
Adjustments for Features-3,8250
Feature-Adjusted Total Price$31,395$40,230
Total Invoice$32,688$35,115
Adjustments for Features-3,5500
Feature-Adjusted Total Invoice$29,138$35,115

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Features Comparison: Kia Optima vs. Toyota Avalon

Model Year20182008
ModelOptimaAvalon
TrimSXLimited
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100
FWD$0$0
Accessories 
Adaptive cruise control $600
Adaptive cruise control, all-speed$850 
Proximity trunk or liftgate opener$125 
Sunshade, rear, power $225
Brakes, Airbags, and Other Safety 
911 assist$25 
Active or whiplash-reducing head restraints, front seats$0 
Automatic braking, high-speed or partial$200 
Automatic braking, low-speed$200 
Blind spot warning system$200 
Cross-traffic warning, rear$100 
Forward collision warning$200 
Full-size spare tire $225
Lane departure warning$200 
Obstacle detection, rear$250 
Rearview camera$200 
Rollover sensor$50 
Temporary spare tire$150 
Vehicle health reports$0 
Cargo Management 
Overhead sunglass holder$25 
Rear seat pass-through $100
Climate Control 
Rain-sensing wipers $175
Variable intermittent wipers$75 
Exterior 
Black exterior trim (optional)$0 
Laminated front side windows$200 
Painted brake calipers (optional)$0 
Panoramic sunroof$1200 
Rear spoiler$200 
Sunroof $900
Infotainment 
Android Auto support$100 
App support$0 
Apple CarPlay support$100 
Bluetooth audio streaming$25 
CD changer, in-dash $325
HD radio$50 
MP3-compatible player $50
SMS text-to-speech reader$25 
Surround sound$250 
Traffic information$25 
USB port$25 
Voice control for external devices$0 
Instruments, Lights, and Mirrors 
Approach detection$25 
Auto-dimming driver-side mirror $75
Auto-dimming headlights$200 
Auto-dimming passenger-side mirror $75
Interior ambient lighting$150 
LED headlights$1000 
Power-folding mirrors$50 
Steering-linked headlights$150 
Xenon HID headlights $500
Seats and Interior Trim 
Door sill trim plates $100
Folding second row seats$300 
Manual recliner, second row seats $75
Metal pedals$75 
Power 4-way lumbar adjuster, driver seat$150 
Power lumbar adjuster, driver seat $100
Power thigh support length adjuster, driver seat $100
Suspension, Wheels, and Tires 
Alloy wheels $350
Electronic systems calibration selector$200 
Machined alloy wheels$350 
Performance steering system (optional)$0 
Sport suspension (upgrade)$0 
Transmission 
Steering-wheel-mounted transmission controls$100 
Total Value of Features$8,900$5,075
Value of Feature Adjustments$3,825$0
Value of Feature Adjustments-3,5500

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Specifications Comparison: Kia Optima vs. Toyota Avalon

Model Year20182008
ModelOptimaAvalon
Body4dr Sedan4dr Sedan
Wheelbase110.4 in111.0 in
Length191.1 in197.2 in
Width73.2 in72.8 in
Height57.7 in58.5 in
Curb Weight3,494 lb.3,495 lb.
Fuel Capacity18.5 gal.18.5 gal.
Row 1 Headroom39.8 in38.8 in
Row 1 Shoulder Room58.1 in59.4 in
Row 1 Hip Room56.0 in55.8 in
Row 1 Legroom45.5 in41.3 in
Row 2 Headroom37.8 in37.5 in
Row 2 Shoulder Room56.4 in58.2 in
Row 2 Hip Room56.0 in56.2 in
Row 2 Legroom35.6 in40.9 in
Cargo Volume15.9 ft314.4 ft3

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Option Package Details
Kia Optima SX

Technology Package
FeatureValueRequested?
Auto-dimming headlights200No
Surround sound250No
Lane departure warning200No
Adaptive cruise control, all-speed700No
Automatic braking, low-speed200No
Automatic braking, high-speed or partial200No
Forward collision warning200No
Harman/Kardon, 630W, 10 speakers (with subwoofer)350No
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25No
HD radio50No
Total Requested70023%
Total Not Requested237577%

Option Package Details
Toyota Avalon Limited

Stability control
FeatureValueRequested?
Stability control400Yes
Traction control100Yes
Brake assist50Yes
Total Requested550100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
Total Requested700100%
Total Not Requested00%
Preferred Accessory Package
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
First-aid kit15No
Total Requested11588%
Total Not Requested1512%
Power passenger seat (8-way)
FeatureValueRequested?
Power lumbar adjuster, passenger seat100Yes
Power height adjuster, passenger seat100Yes
Power tilt adjuster, passenger seat100Yes
Total Requested300100%
Total Not Requested00%

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