The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $21,790 Kia Optima EX | ||||||||
Difference: $17,915 | ||||||||
Lowest Total Invoice: $20,029 Kia Optima EX | ||||||||
Difference: $16,240 | ||||||||
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Model Year | 2006 | 2017 | 2017 | 2017 | 2017 | 2017 | 2017 | 2017 |
Model | Optima | Highlander | Highlander | Highlander | Highlander | Highlander | Highlander | Highlander |
Trim | EX | XLE | Hybrid XLE | SE | Limited | Hybrid Limited | Limited Platinum | Hybrid Limited Platinum |
Body | 4dr Sedan | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV |
Base Price | $19,100 | $38,520 | $41,330 | $39,690 | $41,680 | $44,760 | $44,800 | $47,880 |
Base Invoice | $17,605 | $35,169 | $37,735 | $36,237 | $38,054 | $40,866 | $40,903 | $43,715 |
Leather Package | 1,000 | |||||||
Antilock brakes (ABS) | 795 | |||||||
Rear spoiler | 220 | |||||||
Floor mats | 85 | 225 | 225 | 225 | 225 | 225 | 225 | 225 |
Leather Package | 890 | |||||||
Antilock brakes (ABS) | 710 | |||||||
Rear spoiler | 169 | |||||||
Floor mats | 65 | 140 | 140 | 140 | 140 | 140 | 140 | 140 |
Options (change) | 2,100 | 225 | 225 | 225 | 225 | 225 | 225 | 225 |
Options (change) | 1,834 | 140 | 140 | 140 | 140 | 140 | 140 | 140 |
Destination | 590 | 960 | 960 | 960 | 960 | 960 | 960 | 960 |
Total Price | $21,790 | $39,705 | $42,515 | $40,875 | $42,865 | $45,945 | $45,985 | $49,065 |
Total Invoice | $20,029 | $36,269 | $38,835 | $37,337 | $39,154 | $41,966 | $42,003 | $44,815 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||||||
TrueDelta Adjusted Price Difference: $8,125 | ||||||||
TrueDelta Adjusted Invoice Difference: $7,297 | ||||||||
Model Year | 2006 | 2017 | 2017 | 2017 | 2017 | 2017 | 2017 | 2017 |
Model | Optima | Highlander | Highlander | Highlander | Highlander | Highlander | Highlander | Highlander |
Trim | EX | XLE | Hybrid XLE | SE | Limited | Hybrid Limited | Limited Platinum | Hybrid Limited Platinum |
Body | 4dr Sedan | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV |
Engine | 138hp I4 | 295hp V6 | 257hp V6 H | 295hp V6 | 295hp V6 | 257hp V6 H | 295hp V6 | 257hp V6 H |
Transmission | T4 | T8 | CVT | T8 | T8 | CVT | T8 | CVT |
Drivetrain | FWD | FWD | AWD | FWD | FWD | AWD | FWD | AWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 120, 6 | ?, 6 | ?, 6 | ?, 6 | 825, 12 | 825, 12 | 825, 12 | 825, 12 |
Tire (rear if not all the same) | 205/60-15 | 245/60-18 | 245/60-18 | 245/55-19 | 245/55-19 | 245/55-19 | 245/55-19 | 245/55-19 |
Total Price | $21,790 | $39,705 | $42,515 | $40,875 | $42,865 | $45,945 | $45,985 | $49,065 |
Adjustments for Features | 0 | -9,790 | -11,065 | -9,790 | -10,615 | -11,965 | -11,990 | -13,340 |
Feature-Adjusted Total Price | $21,790 | $29,915 | $31,450 | $31,085 | $32,250 | $33,980 | $33,995 | $35,725 |
Cost Above Minimum | $0 | $0 | $1,535 | $1,170 | $2,335 | $4,065 | $4,080 | $5,810 |
Total Invoice | $20,029 | $36,269 | $38,835 | $37,337 | $39,154 | $41,966 | $42,003 | $44,815 |
Adjustments for Features | 0 | -8,943 | -10,107 | -8,943 | -9,696 | -10,929 | -10,952 | -12,184 |
Feature-Adjusted Total Invoice | $20,029 | $27,326 | $28,728 | $28,394 | $29,458 | $31,037 | $31,051 | $32,631 |
Cost Above Minimum | $0 | $0 | $1,402 | $1,068 | $2,132 | $3,711 | $3,725 | $5,305 |
Model Year | 2006 | 2017 | 2017 | 2017 | 2017 | 2017 | 2017 | 2017 |
Model | Optima | Highlander | Highlander | Highlander | Highlander | Highlander | Highlander | Highlander |
Trim | EX | XLE | Hybrid XLE | SE | Limited | Hybrid Limited | Limited Platinum | Hybrid Limited Platinum |
Body | 4dr Sedan | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV |
Transmission and Drivetrain | ||||||||
4-speed manually-shiftable automatic | $900 | |||||||
8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | $1300 | ||||
CVT | $1000 | $1000 | $1000 | |||||
FWD | $0 | $0 | $0 | $0 | $0 | |||
AWD | $1700 | $1700 | $1700 | |||||
Accessories | ||||||||
AC power outlet | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
Adaptive cruise control | $600 | $600 | $600 | $600 | $600 | $600 | $600 | |
Cruise control | $150 | |||||||
Heated steering wheel | $100 | $100 | ||||||
Power liftgate | $350 | $350 | $350 | $350 | $350 | $350 | $350 | |
Proximity key | $250 | $250 | $250 | $250 | $250 | $250 | $250 | |
Sunshades, second row | $125 | $125 | $125 | $125 | $125 | $125 | $125 | |
Tilt steering wheel, manual | $150 | |||||||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | $250 | $250 | $250 | |
Brakes, Airbags, and Other Safety | ||||||||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Around view cameras | $500 | $500 | ||||||
Automatic braking, high-speed or partial | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
Automatic braking, low-speed | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
Blind spot warning system | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
Brake assist | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
Cross-traffic warning, rear | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
Forward collision warning | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
Knee airbag, driver | $75 | $75 | $75 | $75 | $75 | $75 | $75 | |
Lane departure prevention, steering-based | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
Lane departure warning | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
Obstacle detection, front | $150 | $150 | ||||||
Obstacle detection, rear | $250 | $250 | $250 | $250 | ||||
Pedestrian detection | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
Perimeter scan | $25 | $25 | ||||||
Radar- or camera-based collision preparation system | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Rearview camera | $200 | $200 | $200 | $200 | $200 | |||
Rollover sensor | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
Seat cushion airbag, passenger | $75 | $75 | $75 | $75 | $75 | $75 | $75 | |
Side curtain airbags, three rows | $500 | $500 | $500 | $500 | $500 | $500 | $500 | |
Stability control | $400 | $400 | $400 | $400 | $400 | $400 | $400 | |
Tire-pressure monitor | $75 | $75 | $75 | $75 | $75 | $75 | $75 | |
Traction control | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
Cargo Management | ||||||||
Cargo cover | $75 | $75 | $75 | $75 | ||||
Cargo mat | $40 | $40 | $40 | $40 | $40 | $40 | $40 | |
Overhead sunglass holder | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
Roof rails | $250 | $250 | $250 | $250 | $250 | $250 | $250 | |
Climate Control | ||||||||
Dual-zone climate control | $125 | $125 | $125 | $125 | $125 | $125 | $125 | |
Interior air filter | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Rain-sensing wipers | $175 | $175 | ||||||
Rear air vents with automatic controls | $250 | $250 | $250 | $250 | $250 | $250 | $250 | |
Rear HVAC unit | $400 | $400 | $400 | $400 | $400 | $400 | $400 | |
Rear wiper | $175 | $175 | $175 | $175 | $175 | $175 | $175 | |
Variable intermittent wipers | $75 | $75 | $75 | $75 | $75 | $75 | ||
Wiper de-icer | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
Engine / Motor | ||||||||
Automatic start / stop | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |
Exterior | ||||||||
Bodyside cladding | $350 | $350 | $350 | $350 | $350 | $350 | $350 | |
Bodyside moldings | $75 | |||||||
Deep-tinted rear windows | $275 | $275 | $275 | $275 | $275 | $275 | $275 | |
Panoramic sunroof | $1200 | $1200 | ||||||
Sunroof | $900 | $900 | $900 | $900 | $900 | $900 | ||
Wheel-lip moldings | $75 | $75 | $75 | $75 | $75 | $75 | $75 | |
Infotainment | ||||||||
App support | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Audio controls on steering wheel | $125 | $125 | $125 | $125 | $125 | $125 | $125 | |
Aux input | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
Bluetooth audio streaming | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
Cassette player | $50 | |||||||
DVD-compatible player | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
HD radio | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
Intercom | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
MP3-compatible player | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
Navigation system | $600 | $600 | $600 | $600 | $600 | $600 | $600 | |
Satellite radio | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
Siri Eyes Free support | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
Telematics service, such as OnStar | $200 | $200 | ||||||
Traffic + travel information | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
Voice control for nav and audio | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
Instruments, Lights, and Mirrors | ||||||||
Auto-dimming headlights | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
Conversation mirror | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
Large energy flow and fuel economy display | $25 | $25 | $25 | |||||
Outside temperature display | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
Tachometer | $75 | $75 | $75 | $75 | $75 | |||
Trip computer | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |
Turn signals on or near mirrors | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
Seats and Interior Trim | ||||||||
Cooled or ventilated front seats | $300 | $300 | $300 | $300 | ||||
Foldaway tray table, second row | $75 | $75 | $75 | $75 | $75 | $75 | ||
Folding third row seats | $600 | $600 | $600 | $600 | $600 | $600 | $600 | |
Heated front seats | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
Heated second row seats | $200 | $200 | ||||||
Manual fore-aft adjuster, second row seats | $75 | $75 | $75 | $75 | $75 | $75 | $75 | |
Manual lumbar adjuster, driver seat | $50 | |||||||
Manual recliner, second row seats | $75 | $75 | $75 | $75 | $75 | $75 | $75 | |
Manual recliner, third row seats | $125 | $125 | $125 | $125 | $125 | $125 | $125 | |
Memory system, driver seat | $200 | $200 | $200 | $200 | ||||
Power lumbar adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
Power thigh support length adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
Suspension, Wheels, and Tires | ||||||||
Alloy wheels | $350 | $350 | $350 | |||||
Machined alloy wheels | $350 | |||||||
Polished alloy wheels | $350 | $350 | $350 | $350 | ||||
Sport suspension (upgrade) | $0 | |||||||
Total Value of Features | $2,775 | $12,565 | $13,840 | $12,565 | $13,390 | $14,740 | $14,765 | $16,115 |
Value of Feature Adjustments | $0 | $9,790 | $11,065 | $9,790 | $10,615 | $11,965 | $11,990 | $13,340 |
Value of Feature Adjustments | 0 | -8,943 | -10,107 | -8,943 | -9,696 | -10,929 | -10,952 | -12,184 |
Model Year | 2006 | 2017 |
Model | Optima | Highlander |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 106.3 in | 109.8 in |
Length | 185.8 in | 192.5 in |
Width | 71.5 in | 75.8 in |
Height | 55.5 in | 68.1 in |
Curb Weight | 3,282 lb. | 4,166 lb. |
Fuel Capacity | 17.2 gal. | 19.2 gal. |
Row 1 Headroom | 39.0 in | 40.7 in |
Row 1 Shoulder Room | 56.9 in | 59.3 in |
Row 1 Hip Room | 55.8 in | 57.2 in |
Row 1 Legroom | 43.3 in | 44.2 in |
Row 2 Headroom | 37.6 in | 39.9 in |
Row 2 Shoulder Room | 55.7 in | 59.6 in |
Row 2 Hip Room | 54.4 in | 57.1 in |
Row 2 Legroom | 36.2 in | 38.4 in |
Row 3 Headroom | 0.0 in | 35.9 in |
Row 3 Shoulder Room | 0.0 in | 55.0 in |
Row 3 Hip Room | 0.0 in | 45.6 in |
Row 3 Legroom | 0.0 in | 27.7 in |
Cargo Volume, Minimum | 13.6 ft3 | 13.8 ft3 |
Cargo Volume, Behind R2 | 13.6 | 42.3 ft3 |
Cargo Volume, Maximum | 13.6 | 83.7 ft3 |
Leather Package | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Total Requested | 1100 | 100% |
Total Not Requested | 0 | 0% |
Floor mats | ||
Feature | Value | Requested? |
Floor mats | 75 | Yes |
Cargo mat | 40 | No |
Total Requested | 75 | 65% |
Total Not Requested | 40 | 35% |
Floor mats | ||
Feature | Value | Requested? |
Floor mats | 75 | Yes |
Cargo mat | 40 | No |
Total Requested | 75 | 65% |
Total Not Requested | 40 | 35% |
Floor mats | ||
Feature | Value | Requested? |
Floor mats | 75 | Yes |
Cargo mat | 40 | No |
Total Requested | 75 | 65% |
Total Not Requested | 40 | 35% |
Floor mats | ||
Feature | Value | Requested? |
Floor mats | 75 | Yes |
Cargo mat | 40 | No |
Total Requested | 75 | 65% |
Total Not Requested | 40 | 35% |
Floor mats | ||
Feature | Value | Requested? |
Floor mats | 75 | Yes |
Cargo mat | 40 | No |
Total Requested | 75 | 65% |
Total Not Requested | 40 | 35% |
Floor mats | ||
Feature | Value | Requested? |
Floor mats | 75 | Yes |
Cargo mat | 40 | No |
Total Requested | 75 | 65% |
Total Not Requested | 40 | 35% |
Floor mats | ||
Feature | Value | Requested? |
Floor mats | 75 | Yes |
Cargo mat | 40 | No |
Total Requested | 75 | 65% |
Total Not Requested | 40 | 35% |