The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $20,710 Ford Focus SE | |||
Difference: $11,460 | |||
Lowest Total Invoice: $19,049 Ford Focus SE | |||
Difference: $10,870 | |||
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Model Year | 2008 | 2008 | 2018 |
Model | Focus | Focus | Optima |
Trim | SE | SES | SX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $15,585 | $16,925 | $30,500 |
Base Invoice | $14,508 | $15,727 | $28,380 |
Deluxe Package | 395 | ||
Driver's Group | 415 | ||
SYNC | 395 | ||
Universal garage door opener | 455 | 455 | 350 |
Antilock brakes (ABS) | 385 | 385 | |
Satellite radio | 195 | 195 | |
Cargo mat | 70 | 70 | |
Remote start | 415 | 415 | 425 |
Interior ambient lighting | 295 | 295 | |
Leather seating surfaces | 695 | 695 | |
Heated front seats | 115 | 115 | |
Sunroof | 625 | 625 | |
Deluxe Package | 344 | ||
Driver's Group | 361 | ||
SYNC | 344 | ||
Universal garage door opener | 396 | 396 | 291 |
Antilock brakes (ABS) | 335 | 335 | |
Satellite radio | 170 | 170 | |
Cargo mat | 55 | 55 | |
Remote start | 360 | 360 | 353 |
Interior ambient lighting | 257 | 257 | |
Leather seating surfaces | 605 | 605 | |
Heated front seats | 100 | 100 | |
Sunroof | 544 | 544 | |
Options (change) | 4,455 | 3,250 | 775 |
Options (change) | 3,871 | 2,822 | 644 |
Destination | 670 | 670 | 895 |
Total Price | $20,710 | $20,845 | $32,170 |
Total Invoice | $19,049 | $19,219 | $29,919 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Ford Focus dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Ford Focus SES | |||
TrueDelta Adjusted Price Difference: $3,620 | |||
TrueDelta Adjusted Invoice Difference: $3,532 | |||
Model Year | 2008 | 2008 | 2018 |
Model | Focus | Focus | Optima |
Trim | SE | SES | SX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 140hp I4 | 140hp I4 | 245hp I4 |
Transmission | M5 | M5 | T6 |
Drivetrain | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 4 | ?, 4 | ?, 6 |
Tire (rear if not all the same) | 205/50-16 | 205/50-16 | 235/45-18 |
Total Price | $20,710 | $20,845 | $32,170 |
Adjustments for Features | 0 | -200 | -7,905 |
Feature-Adjusted Total Price | $20,710 | $20,645 | $24,265 |
Cost Above Minimum | $65 | $0 | $0 |
Total Invoice | $19,049 | $19,219 | $29,919 |
Adjustments for Features | 0 | -184 | -7,352 |
Feature-Adjusted Total Invoice | $19,049 | $19,035 | $22,567 |
Cost Above Minimum | $14 | $0 | $0 |
Model Year | 2008 | 2008 | 2018 |
Model | Focus | Focus | Optima |
Trim | SE | SES | SX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||
5-speed manual | $0 | $0 | |
6-speed manually-shiftable automatic | $1100 | ||
FWD | $0 | $0 | $0 |
Accessories | |||
Proximity key | $250 | ||
Proximity trunk or liftgate opener | $125 | ||
Tilt steering wheel, manual | $150 | $150 | |
Tilt/telescoping steering wheel, manual | $250 | ||
Brakes, Airbags, and Other Safety | |||
4-wheel disc brakes | $150 | ||
911 assist | $25 | ||
Active or whiplash-reducing head restraints, front seats | $0 | ||
Blind spot warning system | $200 | ||
Brake assist | $50 | ||
Cross-traffic warning, rear | $100 | ||
Knee airbag, driver | $75 | ||
Obstacle detection, rear | $250 | ||
Rearview camera | $200 | ||
Rollover sensor | $50 | ||
Stability control | $400 | ||
Vehicle health reports | $0 | ||
Cargo Management | |||
Overhead sunglass holder | $25 | ||
Climate Control | |||
Automatic climate control, front | $200 | ||
Dual-zone climate control | $125 | ||
Interior air filter | $0 | ||
Intermittent wipers | $0 | $0 | |
Rear air vents | $100 | ||
Variable intermittent wipers | $75 | ||
Exterior | |||
Black exterior trim (optional) | $0 | ||
Laminated front side windows | $200 | ||
Painted brake calipers (optional) | $0 | ||
Panoramic sunroof | $1200 | ||
Rear spoiler | $200 | $200 | |
Sunroof | $900 | $900 | |
Infotainment | |||
Android Auto support | $100 | ||
App support | $0 | ||
Apple CarPlay support | $100 | ||
Bluetooth audio streaming | $25 | ||
CD player | $125 | $125 | |
MP3-compatible player | $50 | $50 | |
Voice control for audio system | $25 | $25 | |
Instruments, Lights, and Mirrors | |||
Approach detection | $25 | ||
Automatic headlights | $125 | ||
Illuminated visor mirror, driver | $50 | ||
Illuminated visor mirror, passenger | $50 | ||
LED headlights | $1000 | ||
Outside temperature display | $50 | ||
Power-folding mirrors | $50 | ||
Steering-linked headlights | $150 | ||
Trip computer | $150 | ||
Turn signals on or near mirrors | $25 | ||
Visor mirror, driver | $10 | $10 | |
Visor mirror, passenger | $10 | $10 | |
Seats and Interior Trim | |||
Center armrest(s), second row | $50 | ||
Cooled or ventilated front seats | $300 | ||
Manual height adjuster, driver seat | $50 | $50 | |
Memory system, driver seat | $200 | ||
Metal pedals | $75 | ||
Power 4-way lumbar adjuster, driver seat | $150 | ||
Power fore-aft adjuster, driver seat | $100 | ||
Power fore-aft adjuster, passenger seat | $100 | ||
Power height adjuster, driver seat | $100 | ||
Power height adjuster, passenger seat | $100 | ||
Power lumbar adjuster, passenger seat | $100 | ||
Power recliner, driver seat | $100 | ||
Power recliner, passenger seat | $100 | ||
Power tilt adjuster, driver seat | $100 | ||
Power tilt adjuster, passenger seat | $100 | ||
Suspension, Wheels, and Tires | |||
Alloy wheels | $350 | $350 | |
Electronic systems calibration selector | $200 | ||
Machined alloy wheels | $350 | ||
Performance steering system (optional) | $0 | ||
Sport suspension (upgrade) | $0 | ||
Touring suspension (upgrade) | $0 | $0 | |
Transmission | |||
Steering-wheel-mounted transmission controls | $100 | ||
Total Value of Features | $1,670 | $1,870 | $9,575 |
Value of Feature Adjustments | $0 | $200 | $7,905 |
Value of Feature Adjustments | 0 | -184 | -7,352 |
Model Year | 2008 | 2018 |
Model | Focus | Optima |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 102.9 in | 110.4 in |
Length | 175.0 in | 191.1 in |
Width | 66.7 in | 73.2 in |
Height | 58.6 in | 57.7 in |
Curb Weight | 2,624 lb. | 3,220 lb. |
Fuel Capacity | 13.5 gal. | 18.5 gal. |
Row 1 Headroom | 39.2 in | 39.8 in |
Row 1 Shoulder Room | 53.5 in | 58.1 in |
Row 1 Hip Room | 50.4 in | 56.0 in |
Row 1 Legroom | 41.7 in | 45.5 in |
Row 2 Headroom | 38.3 in | 37.8 in |
Row 2 Shoulder Room | 53.7 in | 56.4 in |
Row 2 Hip Room | 50.9 in | 56.0 in |
Row 2 Legroom | 36.1 in | 35.6 in |
Cargo Volume | 13.8 ft3 | 15.9 ft3 |
Deluxe Package | ||
Feature | Value | Requested? |
Touring suspension (upgrade) | 250 | Yes |
Heated mirrors | 25 | Yes |
Manual height adjuster, driver seat | 50 | Yes |
Fog lights | 125 | Yes |
205/50HR16 tires | 400 | No |
Bright-finished exhaust tip(s) | 25 | Yes |
Total Requested | 475 | 54% |
Total Not Requested | 400 | 46% |
Driver's Group | ||
Feature | Value | Requested? |
Audio controls on steering wheel | 125 | Yes |
Cruise control | 150 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Leather-wrapped steering wheel | 150 | Yes |
Total Requested | 575 | 100% |
Total Not Requested | 0 | 0% |
SYNC | ||
Feature | Value | Requested? |
Bluetooth cell phone link | 100 | Yes |
Voice control for external devices | 0 | Yes |
SMS text-to-speech reader | 25 | Yes |
USB port | 25 | Yes |
Voice control for audio system | 25 | No |
Total Requested | 150 | 86% |
Total Not Requested | 25 | 14% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | Yes |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |