The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $22,580 Ford Focus SE | |||
Difference: $140 | |||
Lowest Total Invoice: $20,985 Ford Focus SE | |||
Difference: $100 | |||
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Model Year | 2014 | 2014 | 2008 |
Model | Focus | Focus | Optima |
Trim | SE | Titanium | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $18,125 | $23,075 | $19,895 |
Base Invoice | $16,920 | $21,537 | $18,510 |
Appearance Package | 2,640 | ||
Door sill trim plates | 95 | 95 | |
Sunroof | 895 | 895 | |
Stability control | 650 | ||
Premium Package | 1,300 | ||
Rear spoiler | 200 | ||
Appearance Package | 2,356 | ||
Door sill trim plates | 85 | 85 | |
Sunroof | 799 | 799 | |
Stability control | 580 | ||
Premium Package | 1,160 | ||
Rear spoiler | 160 | ||
Options (change) | 3,630 | 990 | 2,150 |
Options (change) | 3,240 | 884 | 1,900 |
Destination | 825 | 825 | 675 |
Total Price | $22,580 | $24,890 | $22,720 |
Total Invoice | $20,985 | $23,246 | $21,085 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Ford Focus dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Optima EX | |||
TrueDelta Adjusted Price Difference: $905 | |||
TrueDelta Adjusted Invoice Difference: $870 | |||
Model Year | 2014 | 2014 | 2008 |
Model | Focus | Focus | Optima |
Trim | SE | Titanium | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 160hp I4 | 160hp I4 | 162hp I4 |
Transmission | M5 | M5 | T5 |
Drivetrain | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 6 | 355, 10 | 360, 7 |
Tire (rear if not all the same) | 215/50-17 | 215/50-17 | 205/60-16 |
Total Price | $22,580 | $24,890 | $22,720 |
Adjustments for Features | 0 | -1,375 | -1,045 |
Feature-Adjusted Total Price | $22,580 | $23,515 | $21,675 |
Cost Above Minimum | $0 | $935 | $0 |
Total Invoice | $20,985 | $23,246 | $21,085 |
Adjustments for Features | 0 | -1,284 | -970 |
Feature-Adjusted Total Invoice | $20,985 | $21,962 | $20,115 |
Cost Above Minimum | $0 | $977 | $0 |
Model Year | 2014 | 2014 | 2008 |
Model | Focus | Focus | Optima |
Trim | SE | Titanium | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||
5-speed manual | $0 | $0 | |
5-speed manually-shiftable automatic | $1000 | ||
FWD | $0 | $0 | $0 |
Accessories | |||
Proximity key | $250 | ||
Universal garage door opener | $100 | ||
Brakes, Airbags, and Other Safety | |||
911 assist | $25 | $25 | |
Active or whiplash-reducing head restraints, front seats | $0 | ||
Knee airbag, driver | $75 | $75 | |
Obstacle detection, rear | $250 | ||
Rearview camera | $200 | ||
Safety key | $5 | $5 | |
Torque vectoring, brake-based | $100 | $100 | |
Vehicle health reports | $0 | $0 | |
Climate Control | |||
Automatic climate control, front | $200 | $200 | |
Dual-zone climate control | $125 | ||
Exterior | |||
Active grille shutters | $0 | $0 | |
Bodyside moldings | $75 | ||
Infotainment | |||
App support | $0 | ||
Bluetooth audio streaming | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | |
CD changer, in-dash | $325 | ||
CD player | $125 | $125 | |
HD radio | $50 | ||
Navigation, turn-by-turn | $25 | ||
Satellite radio | $200 | $200 | |
SD Card slot | $25 | ||
SMS text-to-speech reader | $25 | $25 | |
Traffic + travel information | $25 | ||
USB port | $25 | $25 | |
Voice control for audio system | $25 | $25 | |
Voice control for external devices | $0 | $0 | |
Wi-Fi hotspot capability | $0 | ||
Instruments, Lights, and Mirrors | |||
Auto-dimming rearview mirror | $150 | ||
Compass | $0 | $0 | |
Heated mirrors | $25 | $25 | |
Interior ambient lighting | $150 | $150 | |
Spotter mirror(s) | $50 | $50 | |
Seats and Interior Trim | |||
Floor mats, second row (optional) | $0 | ||
Heated front seats | $200 | ||
Power tilt adjuster, driver seat | $100 | ||
Suspension, Wheels, and Tires | |||
Touring suspension (upgrade) | $0 | $0 | |
Total Value of Features | $930 | $2,305 | $1,975 |
Value of Feature Adjustments | $0 | $1,375 | $1,045 |
Value of Feature Adjustments | 0 | -1,284 | -970 |
Model Year | 2014 | 2008 |
Model | Focus | Optima |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 104.3 in | 107.1 in |
Length | 178.5 in | 186.4 in |
Width | 71.8 in | 71.1 in |
Height | 57.7 in | 58.3 in |
Curb Weight | 2,908 lb. | 3,143 lb. |
Fuel Capacity | 12.4 gal. | 17.0 gal. |
Row 1 Headroom | 38.3 in | 39.8 in |
Row 1 Shoulder Room | 55.6 in | 57.1 in |
Row 1 Hip Room | 53.9 in | 54.5 in |
Row 1 Legroom | 41.9 in | 43.7 in |
Row 2 Headroom | 38.0 in | 38.0 in |
Row 2 Shoulder Room | 53.7 in | 56.3 in |
Row 2 Hip Room | 52.7 in | 54.7 in |
Row 2 Legroom | 33.2 in | 37.8 in |
Cargo Volume | 13.2 ft3 | 14.8 ft3 |
Appearance Package | ||
Feature | Value | Requested? |
Touring suspension (upgrade) | 250 | No |
Second-row 2-section 3-person split bench | 100 | No |
Fog lights | 125 | Yes |
Rear spoiler | 200 | Yes |
215/50HR17 tires | 400 | No |
Power fore-aft adjuster, driver seat | 100 | Yes |
Power height adjuster, driver seat | 50 | Yes |
Power recliner, driver seat | 100 | Yes |
Manual lumbar adjuster, driver seat | 50 | Yes |
Center armrest(s), second row | 50 | Yes |
Leather seating surfaces | 900 | Yes |
Leather-wrapped steering wheel | 150 | Yes |
Satellite radio | 200 | No |
Alarm | 100 | No |
Map lights | 25 | No |
Overhead sunglass holder | 25 | Yes |
Interior ambient lighting | 150 | No |
4-wheel disc brakes | 150 | Yes |
Total Requested | 1900 | 61% |
Total Not Requested | 1225 | 39% |
Stability control | ||
Feature | Value | Requested? |
Stability control | 400 | Yes |
Antilock brakes (ABS) | 400 | Yes |
Traction control | 100 | Yes |
Brake assist | 50 | Yes |
Total Requested | 950 | 100% |
Total Not Requested | 0 | 0% |
Premium Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
MP3-compatible player | 50 | Yes |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 950 | 63% |
Total Not Requested | 550 | 37% |