The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $25,845 Ford Focus Titanium | ||||||
Difference: $4,870 | ||||||
Lowest Total Invoice: $24,717 Ford Focus Titanium | ||||||
Difference: $4,199 | ||||||
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Model Year | 2018 | 2015 | 2015 | 2015 | 2015 | 2015 |
Model | Focus | Optima | Optima | Optima | Optima | Optima |
Trim | Titanium | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $24,175 | $24,190 | $32,150 | $25,790 | $27,700 | $35,500 |
Base Invoice | $23,087 | $22,801 | $29,815 | $24,133 | $25,920 | $33,140 |
Navigation system | 795 | |||||
Premium Package | 3,300 | 3,300 | ||||
Technology Package | 2,400 | 2,350 | 2,400 | |||
Premium Tech Package | 4,600 | |||||
Navigation system | 755 | |||||
Premium Package | 3,060 | 3,060 | ||||
Technology Package | 2,230 | 2,185 | 2,230 | |||
Premium Tech Package | 4,270 | |||||
Options (change) | 795 | 5,700 | 2,350 | 4,600 | 5,700 | 0 |
Options (change) | 755 | 5,290 | 2,185 | 4,270 | 5,290 | 0 |
Destination | 875 | 825 | 825 | 825 | 825 | 825 |
Total Price | $25,845 | $30,715 | $35,325 | $31,215 | $34,225 | $36,325 |
Total Invoice | $24,717 | $28,916 | $32,825 | $29,228 | $32,035 | $33,965 |
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Lowest Adjusted Price and Invoice: Ford Focus Titanium | ||||||
TrueDelta Adjusted Price Difference: $3,200 | ||||||
TrueDelta Adjusted Invoice Difference: $2,627 | ||||||
Model Year | 2018 | 2015 | 2015 | 2015 | 2015 | 2015 |
Model | Focus | Optima | Optima | Optima | Optima | Optima |
Trim | Titanium | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 160hp I4 | 192hp I4 | 159hp I4 H | 192hp I4 | 274hp I4 | 274hp I4 |
Transmission | S6 | T6 | T6 | T6 | T6 | T6 |
Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 355, 10 | ?, 8 | 550, 12 | ?, 8 | ?, 8 | ?, 8 |
Tire (rear if not all the same) | 215/50-17 | 215/55-17 | 215/55-17 | 225/45-18 | 225/45-18 | 225/45-18 |
Total Price | $25,845 | $30,715 | $35,325 | $31,215 | $34,225 | $36,325 |
Adjustments for Features | 0 | -1,670 | -2,620 | -1,945 | -2,645 | -3,995 |
Feature-Adjusted Total Price | $25,845 | $29,045 | $32,705 | $29,270 | $31,580 | $32,330 |
Cost Above Minimum | $0 | $0 | $3,660 | $225 | $2,535 | $3,285 |
Total Invoice | $24,717 | $28,916 | $32,825 | $29,228 | $32,035 | $33,965 |
Adjustments for Features | 0 | -1,572 | -2,435 | -1,821 | -2,476 | -3,735 |
Feature-Adjusted Total Invoice | $24,717 | $27,344 | $30,390 | $27,407 | $29,559 | $30,230 |
Cost Above Minimum | $0 | $0 | $3,046 | $63 | $2,215 | $2,886 |
Model Year | 2018 | 2015 | 2015 | 2015 | 2015 | 2015 |
Model | Focus | Optima | Optima | Optima | Optima | Optima |
Trim | Titanium | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||||
6-speed automated manual | $1100 | |||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | |
FWD | $0 | $0 | $0 | $0 | $0 | $0 |
Accessories | ||||||
Heated steering wheel | $100 | $100 | $100 | $100 | ||
Keyless entry keypad | $50 | |||||
Remote start | $150 | |||||
Universal garage door opener | $100 | $100 | $100 | $100 | $100 | |
Brakes, Airbags, and Other Safety | ||||||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | $0 | |
Blind spot warning system | $200 | $200 | $200 | $200 | $200 | |
Cross-traffic warning, rear | $100 | $100 | $100 | $100 | $100 | |
Knee airbag, driver | $75 | |||||
Safety key | $5 | |||||
Temporary spare tire | $150 | |||||
Torque vectoring, brake-based | $100 | |||||
Cargo Management | ||||||
Air-conditioned storage compartment | $50 | $50 | $50 | $50 | $50 | |
Rear seat pass-through | $100 | |||||
Climate Control | ||||||
Ionizing air filtration | $50 | $50 | $50 | $50 | $50 | |
Rear air vents | $100 | $100 | $100 | $100 | $100 | |
Engine / Motor | ||||||
Automatic start / stop | $150 | |||||
Exterior | ||||||
Active grille shutters | $0 | |||||
Body kit | $0 | $0 | $0 | $0 | ||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | ||
Laminated front side windows | $200 | $200 | $200 | $200 | $200 | |
Painted brake calipers (optional) | $0 | |||||
Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | $1200 | |
Rear spoiler | $200 | $200 | $200 | |||
Sunroof | $900 | |||||
Infotainment | ||||||
Android Auto support | $100 | |||||
Apple CarPlay support | $100 | |||||
Aux input | $50 | $50 | $50 | $50 | $50 | |
Surround sound | $250 | $250 | $250 | $250 | $250 | |
Traffic + travel information | $25 | |||||
Traffic information | $25 | $25 | $25 | $25 | $25 | |
Instruments, Lights, and Mirrors | ||||||
Auto-dimming rearview mirror | $150 | $150 | $150 | $150 | $150 | |
Detailed driving style feedback | $100 | |||||
Interior ambient lighting | $150 | $150 | $150 | $150 | $150 | |
Interior ambient lighting, configurable | $150 | |||||
Large energy flow and fuel economy display | $25 | |||||
Power-folding mirrors | $50 | $50 | $50 | $50 | $50 | |
Speaker lights | $100 | $100 | $100 | $100 | $100 | |
Spotter mirror(s) | $50 | |||||
Xenon HID headlights | $500 | $500 | $500 | |||
Seats and Interior Trim | ||||||
Cooled or ventilated front seats | $300 | $300 | $300 | $300 | $300 | |
Floor mats | $75 | |||||
Folding second row seats | $300 | $300 | $300 | $300 | $300 | |
Heated second row seats | $200 | $200 | $200 | $200 | $200 | |
Illuminated door sill trim plates | $200 | $200 | $200 | $200 | ||
Leather door panel trim | $250 | |||||
Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | |
Memory system, driver seat | $200 | $200 | $200 | $200 | $200 | |
Metal pedals | $75 | $75 | $75 | |||
Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | |
Power recliner, passenger seat | $100 | $100 | $100 | $100 | $100 | |
Power tilt adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | |
Wood trim | $300 | |||||
Wood/leather-wrapped steering wheel | $150 | |||||
Suspension, Wheels, and Tires | ||||||
Alloy wheels | $350 | $350 | $350 | $350 | $350 | |
Chrome-plated alloy wheels | $850 | |||||
Electronic systems calibration selector | $200 | $200 | ||||
Sport suspension (upgrade) | $0 | $0 | $0 | |||
Transmission | ||||||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | |||
Total Value of Features | $4,130 | $5,800 | $6,750 | $6,075 | $6,775 | $8,125 |
Value of Feature Adjustments | $0 | $1,670 | $2,620 | $1,945 | $2,645 | $3,995 |
Value of Feature Adjustments | 0 | -1,572 | -2,435 | -1,821 | -2,476 | -3,735 |
Model Year | 2018 | 2015 |
Model | Focus | Optima |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 104.3 in | 110.0 in |
Length | 178.5 in | 190.7 in |
Width | 71.8 in | 72.1 in |
Height | 57.7 in | 57.9 in |
Curb Weight | 2,961 lb. | 3,238 lb. |
Fuel Capacity | 12.4 gal. | 18.5 gal. |
Row 1 Headroom | 38.3 in | 40.0 in |
Row 1 Shoulder Room | 55.6 in | 57.3 in |
Row 1 Hip Room | 53.9 in | 54.7 in |
Row 1 Legroom | 41.9 in | 45.5 in |
Row 2 Headroom | 38.0 in | 37.6 in |
Row 2 Shoulder Room | 53.7 in | 55.7 in |
Row 2 Hip Room | 52.7 in | 54.5 in |
Row 2 Legroom | 33.2 in | 34.7 in |
Cargo Volume | 13.2 ft3 | 15.4 ft3 |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 75 | Yes |
Traffic + travel information | 25 | No |
Total Requested | 675 | 96% |
Total Not Requested | 25 | 4% |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | Yes |
Panoramic sunroof | 1200 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | Yes |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
911 assist | 25 | Yes |
Bluetooth audio streaming | 25 | Yes |
App support | 0 | Yes |
Voice control for external devices | 0 | Yes |
SMS text-to-speech reader | 25 | Yes |
Vehicle health reports | 0 | Yes |
Total Requested | 625 | 19% |
Total Not Requested | 2750 | 81% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 975 | 76% |
Total Not Requested | 300 | 24% |
Technology Package | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Panoramic sunroof | 1200 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 250 | 14% |
Total Not Requested | 1500 | 86% |
Premium Tech Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | Yes |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
911 assist | 25 | Yes |
Bluetooth audio streaming | 25 | Yes |
App support | 0 | Yes |
Voice control for external devices | 0 | Yes |
SMS text-to-speech reader | 25 | Yes |
Vehicle health reports | 0 | Yes |
Total Requested | 1500 | 33% |
Total Not Requested | 3050 | 67% |
Premium Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | Yes |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
911 assist | 25 | Yes |
Bluetooth audio streaming | 25 | Yes |
App support | 0 | Yes |
Voice control for external devices | 0 | Yes |
SMS text-to-speech reader | 25 | Yes |
Vehicle health reports | 0 | Yes |
Total Requested | 525 | 16% |
Total Not Requested | 2750 | 84% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 975 | 76% |
Total Not Requested | 300 | 24% |