Acura: signs of intelligent life!

To some extent, Acura has never recovered from the advent of Lexus. They had a very good first few years with the Asian luxury brand space all to themselves, only to be consigned to the second tier by the larger, faster, quieter, smoother newcomer. But the real damage came later. First they dropped the popular Legend and Integra nameplates. Most… More →

Lexus: still lost

Lexus badly wants us to think of it as a “dynamic and exciting” brand. So their top executive gave a speech declaring how dynamic and exciting they are, and (entirely without a sense of irony) how the car he was introducing had left him speechless–every word obviously read off a teleprompter. In this speech on speechlessness, Lexus’s fear of increasing… More →