Ford’s powertrain pricing games

Last week Ford angled for a big PR splash by announcing that the Lincoln MKZ hybrid would be priced the same as the regular MKZ–implying that they were giving away the hybrid bits for free. The media, always looking for an eye-grabbing headline, bought it. Overlooked: the MKZ hybrid has a four-cylinder engine, while the base MKZ engine is a… More →

Breaking up the site

When I first designed the site’s pages we had a small percentage of the survey responses we now have. So I didn’t do anything fancy, and simply displayed all of the data for a model on some pages. As data have accumulated, these pages have gotten longer and longer, and slower and slower to load. Lately the repair history pages… More →