TrueDelta.com turned three at the end of September, and the third year was a good one. We started providing Vehicle Reliability Survey results, and provided updates each quarter, as promised. Each time more models have been included, despite increases in the minimum sample sizes. In a growing number of cases TrueDelta has provided reliability information on a model before anyone else. Next… More →
Category: Site Future
Site Future
A milestone: the 100th 2007 Nissan Versa joins the panel
When TrueDelta.com started collecting vehicle reliability information, plenty of people asserted that it would never succeed. These doubters said there’s a reason car buyers have only one flawed source of such information: it’s far too difficult to gather a sufficient number of participants. Actually, all it takes is an active, enthusiastic forum. NICOClub.com, the Internet’s most vibrant Nissan and Infiniti… More →
The demographics of the panel
The current special survey on dealership sales experience surveys asks panel members about their gender and age for the first time. And the results have been surprising. Many people come to the panel from Epinions, which has a heavily female membership. And women tend to be more concerned about reliability than men are. I also get many emails from women… More →
Do virtual cars ever break down?
Pontiac bought an island to display and sell cars in the virtual world of Second Life. Fellow island-owner Scion recently held the first simultaneous real word / virtual world press conference to introduce two new models. While the Mark Templin with a pulse gave a speech in front of me, his avatar gave an identical speech in Second Life. To an audience composed of virtual Scion… More →