For some time Hyundai has been trying to decide whether to product a pickup truck. Pickups are a large percentage of the North American market, and are highly profitable for the companies with large shares of the full-size segment. But large pickups from Toyota and Nissan have barely dented the market share of the dominant Detroit companies. Could Hyundai hope… More →
Day: January 12, 2015
A redesigned Tacoma not a moment too soon
For the past decade virtually everyone has let their compact pickups whither on the vine. Ford discontinued its once best-selling Ranger altogether. The problem: it was hard to make money on them. But GM somehow got the business case to work for a new Chevrolet Colorado and GMC Canyon. If they were counting on having the market to themselves, though,… More →
New Titan: Nissan wants to sell more pickups
Nissan was the first foreign brand to offer a truly full-size pickup with the 2004 Titan. But the Titan has made even less of a dent in Detroit’s share of this highly profitable segment than Toyota has with the Tundra. But far from giving up on the segment, Nissan is doubling down with a fully redesigned 2016 Titan. The new… More →