Study: Gen Z very practical about cars

Autotrader / KBB surveyed Gen Z about cars and, as reported today to the Automotive Press Association, found dramatic differences between the responses of this group (12 to 17 years old) and those of 18-to-34-year-old “Milllennials.” While cars are often an image-driven purchase for Millennialls, who rate Audi as their favorite brand, they’re largely seen as transportation appliances by the… More →