People tell me the site could be easier to use. A more thorough redesign is coming, but in the short term I’ve made some tweaks, and they seem to be helping.

1. Reduced wordcount on the home page and the main reliability page.

2. Removed some extraneous design elements.

3. Placed text about the on-site surveys below the log in, so the latter is now above the fold even on low-res displays.

4. Added car photos (randomly generated, so no model gets favored) and the flash banner to more pages.

Nothing fancy. But the rate at which people are joining has jumped, so even these tweaks appear to be effective.