Just a few months ago seemingly everyone was criticizing Detroit for failing to foresee $4.00 gas and develop fuel efficient cars accordingly. Even today we hear that these companies should refocus on alt fuels.

But how many of those who claimed that Detroit should have spent billions of dollars to develop more fuel efficient vehicles predicted that fuel prices would fall by more than 50 percent in just a few months?

If gas remains below $2.00, or even below $3.50 (which seemed to be the tipping point), who will buy these alt fuel cars? After all, they’re going to cost a lot more than conventional cars, especially at first.

Talk is cheap, hindsight is 20/20, and when events move too quickly even for hindsight, there’s always amnesia. Has anyone who chided Detroit a few months ago for not offering fuel efficient cars stepped forward and said, “Well, I was wrong. Fuel prices are back down, and then some, so the solution isn’t as simple as it seemed?”

In reality, with fuel prices so unpredictable and currently low, investing in fuel efficient and alt fuel cars is much more like buying health insurance than the core of a viable business. Now, health insurance is always good to have. But Detroit has been like a family just barely scraping by–keeping up with insurance payments takes a back seat to paying the mortgage and putting food on the table.

What do people do when they haven’t paid for health insurance, then get sick, and can’t work enough to pay the mortgage? They ask for government assistance, of course.