I’ve been using gmail, which serves up ads based on what’s in your inbox. Recently they’ve been serving up an ad for the Chevrolet Traverse. The claim: “Traverse Outperforms Almost All its Competitors.” Almost all? Well, why shouldn’t I buy the one it didn’t outperform?

A message you won’t be receiving from TrueDelta: “providing better vehicle reliability, fuel economy, and car pricing information than almost all other automotive websites.” If you don’t have a better way of doing something, why bother doing it?