A few days ago Chrysler presented their five-year-plan to journalists. The associated new ads have gotten most of the attention, because they, well, could be better.
But other aspects of the plan are more worthy of attention: Best coverage of the Chrysler’s Five-year Plan.
It’s worth noting that the Fiat and Chrysler lines have very little overlap, so each company will be able to fill out its line by working together. New engines sound promising. Chrysler has a new V6 in both naturally aspirated and twin-turbo variants. A larger, 6.4-liter Hemi V8 good for about 450 horsepower is also on the way (but needed?). Fiat will provide four-cylinders and fuel-saving technology.
What remains unclear is why anyone will buy the upcoming products. Hopefully this will become much clearer when the products arrive.