Last May TrueDelta conducted a special survey, asking people what, if anything, car dealers did to influence their responses on manufacturers’ sales experience surveys. Were tactics like asking for top scores, giving gifts in exchange for filling out the survey at the dealer, and so forth as widespread as anecdotal evidence suggested? Well, the results can now be viewed here.… More →
Category: Car Dealer Practices
Car Dealer Practices
Those “used car shortage” letters — does the dealer really need your car?
Recently I’ve come across threads on many forums (such as this one) where a member asks about a letter they received from their car dealer. In the letter, the dealer says it badly needs more used cars, perhaps even the specific car the person owns, and so will make it especially easy to trade the member’s current car in for… More →
Corruption in dealer satisfaction surveys
“Don’t Coach Me on how to Answer your Stupid Survey,” Mrad writes over at Volksbloggin, a VW-focused blog. The object of his ire: dealers that ask you to give them perfect marks on sales and service satisfaction surveys conducted by the manufacturer. I’ve come across this myself, and read about it often on various forums. Why is this survey process… More →