Facts vs. emotions when choosing a new car

Over at GMInsideNews, Ghrankenstein recently posted an editorial on the biases of automotive information sources. He divides these into two camps: those that strive to make the car buying process rational, and thoseĀ thatĀ assume it’s emotional. His point: the former camp overemphasizes criteria that can be reduced to numbers, while the latter overemphasizes the necessarily subjective driving experience. He places TrueDelta… More →