Ever since GM unveiled the Buick Enclave concept at last year’s Detroit show, the buzz surrounding the large, curvaceous, luxuriously appointed crossover has been intense. People have found themselves unexpectedly desiring a three-row Buick. And they haven’t been ashamed to admit it. Of course, desire can dissipate when a high price places a vehicle out of financial reach. And I expected the Buick Enclave to be expensive.
Day: January 19, 2007
Challenges: the response rate
Yesterday I sent out the second follow-up to this month’s survey email. Each time I send these, I get nervous. How many people will respond? How many will decide that supplying an odometer reading is too much trouble, and that they aren’t interested in participating after all?