Chicago: 2008 Pontiac G8

In early 2008 Pontiac will start selling the Holden (GM of Australia) Commodore, a large rear-wheel-drive sedan, as the G8. The exterior strongly resembles an enlarged BMW M46 M3. Subjectively, the G8 is about the same size as the current Impala, though a tape measure will find it’s not quite as long. When viewed directly from the side the front overhang is longer than… More →

If you’re lazy, no one has a car for you

Many of the new vehicle introductions I’ve attended stress that the car is for “people with active lifestyles.” Same thing when I performed my Ph.D. research inside GM. Each product’s marketing team had to craft a “reason for being,” and many of these also mentioned “people with active lifestyles” or something similar. One day I pointed this out to one… More →