It’s not enough to develop a great product

Chevrolet has instructed its dealers to buy a Camry and put it in showrooms next to the redesigned 2008 Malibu this fall. Saturn dealers will soon be offering three-way test drives pitting its Aura sedan against the Honda Accord and Toyota Camry. In both cases, the thinking is that if only car buyers recognized how well the GM sedans compare, they’d… More →