I haven’t been following the GM-UAW negotiations, which might explain why the strike that was just called took me by surprise. This strike will probably end up hurting both parties. Sales will be lost, and the launches of the promising new Cadillac CTS and Chevrolet Malibu could be stunted. Many people blame the “outdated” union. But it’s not that simple.… More →
Day: September 24, 2007
Ford to finally get decent marketing with Steve Wilhite?
Note: Toyota’s Jim Farley ended up with the Ford job. The Wilhite rumor turned out to be incorrect. Ford has long had some of the worst marketing in the industry. Their brand identity has been broad and vague. Their product lineup has been full of overlaps and gaps. Their targetting has been somewhere between imprecise and non-existent. And their advertising has… More →